Live what you believe. Follow your dreams. Be confident and persistent. Do what you want. Never give up. Travel and be inspired by other cultures. Be honest. Experience new things… This could be the list of resolutions we each tell ourselves every time a new year begins. Isn’t it the pursuit of happiness that moves human beings?
At one point, Hannah Beaumont-Laurencia wrote this list. Now, this ecological and ethical fashion designer can feel satisfied because all her wishes come true every single day.
Hannah studied Fashion & Textile Marketing at the University of Leeds. Just two years after finishing school, in 2008, she launched Beaumont Organic, an organic fashion brand thats serves several purposes: respect, trust, loyalty, integrity and gratitude. These are the core values of Hannah’s lifestyle and of the history that lies behind each of the clothes she designs.
Every Beaumont Organic collection is labelled with a GOTS tag, indicating that the garment contains at least 70% organic fiber and meets socially respectful criteria.
To Hannah, leading an ecological and ethical lifestyle is a must. I buy classic minimalist products that last for years and I also adapt that style to my house, when I chose my furniture and decorations. I also like buying antiques, because each of them tells a story, they are well made and timeless. We recently renovated our house and we’ve used a lot of recovered things, such as balustrades and fireplaces.
In addition to her brand, in Hannah’s closet we can find other ecological signatures, such as Monkee Jeans and Kow Tow. As for food, I buy consciously: my shopping cart is full of local products. I also read the packaging information carefully and ask myself several questions.
My main goal in life is to introduce myself as Hannah Beaumont-Laurencia, allowing the world to have a perspective of my life and to help others find their eco-conscious lifestyle.
But what about your brand? Hannah Beaumont-Laurence, a big fan of Katherine Hamlet, launched her brand at a time when she was a big buyer and owned numerous cotton t-shirts. After doing some research I realized the damage that the growing cotton consumption was causing to the environment. My research continued because I found very few quality t-shirts made of organic cotton. As a result, I decided to launch my own brand, with eight gorgeous shirts made of pure organic cotton.
For Hannah, the first few years were a huge challenge. Our mission has always been to sell to Premium boutiques and big department stores and offer an organic and ethical option in those stores, so we had to educate and explain our product to the buyers. In 2009, we found a distributor in Japan and we were able to grow in the country with them, which allowed us to hire some staff. Then came Europe and now we sell in the UK, Japan, Germany, Switzerland and Holland. We also sell online.
Hannah has decided to work based on orders, to not make clothes that won’t be bought later.
We make sure that everything we do comes to fruition. It’s a good way to not create so much textile garbage, one of the main values of fashion brands is that they want to end that wear and tear trend big fashion brands follow so much. What a waste! Hannah states that fast fashion’s social and environmental impact is frightening. The media should publicize it more so people can be well-informed – she requests. We’re on it! ;OR)
Another thing we really like about Beaumont Organic is that she visits every factory she works with regularly, which are located in Europe and in which, according to the firm, fair wages are paid and a good working environment is offered. Also, there’s no hurry in this company. We give very long production deadlines, to ensure that factory workers can handle our orders within their work days and don’t have to work longer hours – she emphasizes. These are fair trade factories, with minimum waste.
As for the materials, they use organic cotton, along with some Lyocell flannel and rayon fabrics (respectful with the environment).
What I like most about the Beamont Organic collections is their super soft feel, their durability over time and their designs: the cuts are gorgeous!
On the negative side, Hannah complains that sometimes she feels limited because she can’t find fabrics or factories who want to produce such few clothes. It’s frustrating because we hate buying more than we need.
Finally, Hannah advises us to investigate, to only buy products that make us happy when we use them, products with a story and a meaning that we’re proud of. You need to research and understand what you’re really buying when you don’t buy sustainably. Dare we sign up?