If Spider Man comes again, he would add to his super-powerful suit the new Adidas sneakers. In them, the German giant has rebalanced the power of nature and the advances of science as an integral part of its capacity for innovation. The result is Futurecraft Biofabric, a prototype of biodegradable sneakers made with a spider silk fiber that, we are sure, will revolutionize the world of sneakers in a record time.
Futurecraft Biofabric, arachnid and biodegradable sneakers
The Adidas Futurecraft Biofabric prototype shoe features an upper made from 100% Biosteel® fibers, a nature-based and completely biodegradable high performance fiber, developed by the German biotech company, AMSilk. The material offers a unique combination of properties that are crucial in performance, such as being 15% lighter in weight than conventional synthetic fibers as well as being the strongest fully natural material available.
In addition, Biosteel® fibers also provide a far more sustainable offering, with it being 100% biodegradable in a fully natural process. This continues Adidas’ journey of sustainable innovation – from a starting point of virgin plastics, to recycled plastics, to its partnership with Parley for the Oceans and now a totally new frontier of investing in solutions that leverage science and nature as an integral part of innovation.
James Carnes, Vice President of Strategy Creation at adidas, said: In a year of ground-breaking innovations from adidas, the announcement our partnership with AMSilk – and the unveiling of the adidas Futurecraft Biofabric shoe – is another step in our commitment to redefining the sport industry.
This concept represents premium innovation. By using Biosteel® fibers in our products, we achieved an unrivalled level of sustainability. We are moving beyond closed loop and into an infinite loop – or even no loop at all. This is a pioneering stride forward beyond sustainability into a new territory of bionic innovation – he underlined.
The release of the Adidas Futurecraft Biofabric shoe comes in a year where Adidas has released a series of products that have pushed the boundaries of sneaker innovation. These include the the Futurecraft M.F.G., the first product to be created 100% by robots.
These cutting edge product developments have been complimented by Adidas’ commitment to sustainability, with its relationship with Parley for the Oceans having led to the release of the first mass produced footwear created using Parley Ocean Plastic, the UltraBOOST Uncaged Parley.
The shoe was unveiled at the renowned Biofabricate Conference in New York as adidas and AMSilk announce a partnership that will explore the use of Biosteel® fibers in performance products on a larger scale.