Google does us a great favor. The digital search platform has recently presented the project We wear culture, a virtual exhibition of free access that shows 3,000 years of the world of fashion. The only problem with this impressive exhibition is that if you enter … you will not be able to get out … it catches you in thousands of fashion stories that you can not help but wonder.
In collaboration with the Salvatore Ferragamo Museum and 180 different renowned institutions from all over the world, Google Arts & Culture presents the We Wear Culture project, a virtual exhibition that gathers three centuries of the world of fashion.
From the stilettos of Marilyn Monroe to the Street Styles of modern Tokyo, now the world of fashion is available to everyone.
Sustainability has its place in We Wear Culture
Using the state-of-the-art technology, the project allows us to explore from the old silk route to the fashion of Versailles, or the best British punk movement, as well as the history behind the clothes we wear. We discover iconic pieces that have changed the way of dressing through generations.
We can explore more than 400 stories created by curators who come from the major fashion institutions around the world.
Fashion publishers with positive impact
In the exhibition there is also a large space for sustainability, discovering ecological or recycled textiles; For inspiration, touring countries or cities whose heritage has served as an example for new collections or remote cultures that have climbed the catwalk; Historical images, fashion museums, etc.
Specifically, this impressive virtual exhibition show us the incredible craftsmanship behind every fashion garment – such as the history of kimono and Sari – and explore local materials and their global impact as well as the ancient techniques of the Fashion’s history.
This sustainable chapter also explains us through several fashion editorials what is the real price of fast fashion, how technology is revolutionizing the way fashion is done or ways to enjoy fashion respecting the planet. This cultural platform also features icons, movements, game changers and trends, including Alexander McQueen, Marilyn Monroe, Cristóbal Balenciaga, Coco Chanel, Audrey Hepburn, Christian Dior, Helmut Newton, Irving Penn, Yves Saint Lauren, Manolo Blahnik, Gianni Versace, Oscar de la Renta, Pierre Balmain, Vivienne Westwood, Miyake Issey and many more.
Fashion experts, curators and designers as well as universities, museums and NGOs from around the world have collaborated with Google to show in this virtual exhibition that fashion is part of our culture, an art form and the result of craftsmanship with a Multifaceted impact.
In addition, Google’s state-of-the-art technology includes virtual reality, 360-degree videos, street images and high-resolution images that are used to preserve collections and make them available to everyone.