Eco, ecooooooo …. Eco, eco, co, co, oooooh …. Sustainable fashion, whether ecological, ethical or contemplate both concepts (which is the maximum), is no longer something that everyone talks about. It has become something that many, the most fashion adicts, show off. At least, in Berlin.
Berlin Fashion Week made it clear last week. Ecology is a reality. For the more avant-garde, it is no longer enough to buy designer clothes. It’s too boring. They look for collections that, besides presenting a modern and beautiful design, offer added value and, in this sense, the technological and the ecological take center stage.
Eco Style in Berlin Fashion Week
To prove it, our photographers Luisa Solano and Jens Wittwer went out on the street, camera and tripod on shoulder, looking for people with a sustainable look, what we call #thehonestlifestyle. As we can deduce from the looks they shot, decorative patterns meet sporty minimalism, voluminous silhouettes meet narrow cuts and smoky tones meet vibrant colours.
We really like it! It’s all about consciously breaking up the styles. For example, glamour and casual are entering into an exciting interplay. It is the new fashionable eclecticism. It is taking things beyond the tried-and-tested into unknown territory, which is taking things further. Want to see how? We offer you here the best looks that we captured during the Berlin Fashion Week. There, the runways of Greenshowroom and Ethical Fashion Show are gaining strength. Eco, ecooooooo …. Eco, eco, co, co, oooooh ….
Egle Loit & Liisa Soolepp, wearing Liisa Soolepp dresses. © Jens Wittwer.
Daniel Yu, wearing Flowmarkt clothes. © Jens Wittwer.
The legendary photographer Ricky Powell, wearing a Dedicated Brand Cap. © Jens Wittwer
Katya Hermann, Founder & CEO in Sleeping Gypsy, wearing her label. © Jens Wittwer.
Founder of Luxiders Magazine, wearing trousers by Suite 13. ©Jens Wittwer.
Daniel Beeknink, wearing a Rhumaa Jacket. ©Jens Wittwer
Rhoda Chan & Sarah Brooker, Directors & Co-Founders in PIC Style. They wear their label. © Luisa Solano.
Janne Rauhansuu, wearing a Myssy tie and beanie. Shoes Lapis, by Topman & Kraa Kraa glasses. ©Jens Wittwer.
Magnus Palmer, CMO at Ten Points, wearing his label. © Luisa Solano.
Dorothea Schrimpe, owner of Umiwi, wearing her high-grade accessories. © Luisa Solano.
Pauline Treis, wearing the Tiki Blouse and the Macon Trousers, by her label Jungle Folk. © Jens Wittwer.
Sjoerd Matus, wearing a Rhumaa Sweater. © Jens Wittwer.
Izilda Mussuela, de Central Models, works for the Eth(n)ical Fashion Week ModaAfrica. © Jens Wittwer.
Gabriela Farias, Design Director in Zurita, in a Zurita Dress. © Jens Wittwer.
Leonides Souras, wearing Exallo bow and with an Exallo iPhone Case. ©Jens Wittwer
Clara de Balanzó, wearing a CUS dress. © Luisa Solano.
Tove Ims, Sales & Marketing Manager in Maska, wearing the label. © Jens Wittwer.
Mo Lateef, fashion consultant, wearing a personalized eco-sweater. © Jens Wittwer.
Haralampos Souras, production manager in Exallo, wearing an Exallo bow. © Jens Wittwer
Arianna Nicoletti, with Epic Coulotte by Antiform. © Luisa Solano.