It is clear! Sustainable companies are in fashion. Why? Easy. If we look at a generation that is really conscious of sustainability, it’s millennials, and they are obviously the ones who are spending more money in fashion. That is why every month we see new companies getting born with a sustainable mission. Ouuu Yeahhhh! Sustainable fashion is the new black!
There are a lot of companies with this aim in the market. But there are some that we should watch deeply. Plug and Play, Fashion for Good, and Kering have named some sustainable textile start-ups to be supported by the innovation accelerator Plug and Play – Fashion for Good.
Specifically, from the over 250 applicants and a shortlist of twenty, a final selection of twelve start-ups have been awarded a place in the Plug and Play – Fashion for Good accelerator, which aims to fast-track sustainable innovation within the luxury and apparel industries.
At Plug and Play, we have been helping the startup world for the past eleven years, and now, with the creation of the Plug and Play – Fashion for Good accelerator, we are looking for startups that have both social impact and environmental impact. With the direction of Fashion for Good and Kering, the twelve companies we have accepted will make an impact on a global scale,” says Saeed Amidi, Founder and CEO of Plug and Play.
The key to sustainable progress is innovation, and the ingenuity and endless possibilities that these twelve start-ups have brought to us is truly impressive, said Marie-Claire Daveu, Chief Sustainability Officer and head of international institutional affairs of Kering.
In words of Marie-Claire Daveu, we look forward to working closely with them to achieve operational practicality, and at the scale required for widespread adoption so that we can support the transformational change that is critically needed in our industry.
The twelve start-ups selected, who come from varied fields and academic backgrounds around the world, are Agraloop, Amadou, Dragon, Dropel, ICA Bremen, MySource, MycoTex, Pili-bio, RePack, Sundar, Tersus and Tipa. Selected for their comprehensive approaches to the textile supply-chain, the start-ups’ innovations range from developing new raw materials which will reduce fashion’s environmental impacts, to alternative production methods which will increase clothes’ longevity, and the development of new processes which enable closed-loop product lifecycles.
These 12 exciting start-ups are helping the world reimagine how fashion is designed, made, worn and reused – said Leslie Johnston of C&A Foundation, the founding partner of Fashion for Good.
They were chosen because they can all play a pivotal role in achieving the Five Goods of a new, transformed fashion industry: Good Materials, Good Economy, Good Energy, Good Water and Good Lives. The Plug and Play – Fashion for Good Accelerator nurtures and funds early-stage ideas, business models and technologies likes these to scale them and embed them into the industry. We can’t wait to get it started, said Leslie Johnston of C&A Foundation.
Under the accelerator, the start-ups will follow a unique 3-month programme during which Plug and Play, Fashion for Good and Kering will support them in scaling-up their innovations by providing mentoring, training, networking opportunities, and other valuable resources.
Agraloop. Collecting waste from fibrous food-crop production including hemp, flax, banana and pineapple, Agraloop transforms these into fibers for use in textiles. Processed using conventional cotton machinery, this new material offers a biodegradable and more environmentally-friendly alternative to conventional fibres.
Amadou. Made from the skin of amadou mushrooms, Amadou is a renewable, biodegradable, vegetarian and lower-environmental-impact alternative to leather. A pilot collection of footwear and accessories have already successfully undergone viability, aesthetic and durability tests to ensure Amadou is suitable for use within the textile sector.
Dragon. Founded by a team of electric and mechanical engineers, Dragon is a novel water purification technology which operates off light energy. The technology includes a high-efficiency water filtration system, which when applied to textile production processes could increase water quality whilst reducing the level of chemicals and energy required.
The accelerator’s second edition will take place later in 2017, with applications already open to start-ups.
Dropel. Already developing performance-enhanced natural fabrics and fibers for the apparel industry, Dropel is a bio-degradable polymer that is implemented into the natural fiber. It repels all watery or oily substances, thus increasing the lifespan and durability of any fiber.
ICA Bremen. Using nano-technology to introduce scan-able tracers into fibers of organic cotton, ICA Bremen provides the technology needed to identify organic cotton and the mix ratio of conventional and organic within textiles.
MySource. An intelligent online business network, MySource matches fashion professionals to the connections and information they need to build successful, sustainable businesses. The site builds on ten years of work by the Ethical Fashion Forum, and a global network in 141 countries.
MycoTex. A mushroom-based textile shaped on custom-fitted moulds, MycoTex is a new one-step way of producing clothing that eliminates the need for spinning yarns, weaving and other processes. In addition to being chemical-free and requiring little water to develop, MycoTex is 100% biodegradable meaning clothing can be composted after use.
Pili-bio. Via the use of microorganisms, Pili could enable the textile sector to phase-out petrochemical, non-renewable dyes and replace them with natural organic ones, notably reducing the level of toxic chemicals used in textile production.
RePack. Both a new type of packaging and a new business model, RePack has the potential to reduce the carbon footprint of e-commerce packaging by 80%. Once a product is received, the client sends the packaging back to the store for re-utilisation and thus closes the loop.
Sundar. Sundar is building the digital supply chain for the modern, faster, sustainable fashion industry. The platform connects manufactures and suppliers of textiles, trims, accessories and garments with brands and retailers, and enables in minutes what used to take weeks and months to accomplish.
Tersus. Via its water-free technology, Tersus offers a replacement to conventional high-polluting fiber & apparel cleaning processes. Specifically aimed at brands, dry-cleaning professionals, and industrial laundry cleaning, it uses recycled fluid CO2 (from industrial manufacturing) as a solvent instead of water.
Tipa. Having already developed 100% biodegradable and compostable packaging solutions made from bio-plastics for other industries, Tipa has the potential to reduce waste levels and the use of plastics in the fashion industry.