Born and raised in Houston, Texas, by Vietnamese immigrant parents, Bach brings back to life a true traditional and ancient art in fashion: the haute couture. After various work experiences for fashion houses that have revolutionized the industry, such as Calvin Klein, Oscar de la Renta and Martin Margiela, Bach Mai debuts at Artisanal Haute Couture Spring/Summer 2015. In 2019 he establishes is eponymous brand in New York. The garments of the Vietnamese-American stylist are irreverent and feminine at the same time. "The role of couture is to preserve craftsmanship, the art of creating clothes," says the designer. From an early age, his father walked him to textile shops, where he spent hours studying them. The designer has made the first fully recycled nylon tulle, which it is used, in his collections, with flocking, another recycled fiber, in collaboration with Hurel. Founded in 1873, Hurel is one of the oldest and most prestigious textile houses in France. Together they are experimenting with the development of a transparent lurex velvet.