Premium Group and Messe Frankfurt have been working together for many years now. Together we wanted to create something new and unexpected. Frankfurt is the perfect location for that. Frankfurt has the most cosmopolitan and international community in Germany. The city has a large catchment area and an excellent international reputation as a design- and culture metropolis. The Messe Frankfurt with its 600.000 square meters fairground, the central position and the excellent infrastructure of the city provide unique possibilities for an event like this. Small distances connect the fairground with the city which is exceptional for trade fair location. We think that Frankfurt is the right place for this new project.
We are planning the Frankfurt Fashion Week of course in Frankfurt. Therefor Berlin is history for Neonyt, Premium and Seek.
Our aim is to create a Frankfurt Fashion Week ecosystem for tradeshows, conferences, runway shows and events. The industry demands shorter distances and more connection – Frankfurt is providing that. We will be connecting the fairs Premium, Seek, Neonyt and the conferences FashionTech and FashionSustain. This way we will bring the industry closer together. We have enough space to welcome the international fashion- and design-community and we are looking forward to host the community starting next summer.
The Panorama is insolvent; We are currently under discussion with different partners and potential sponsors. We will be announcing more information in the next few weeks.
The fairs, conferences and events will be located at the fairgrounds of Messe Frankfurt, as well as in the city itself. We are planning to include the whole city for the Frankfurt Fashion Week: local restaurants, hotels, clubs, museums, festivals and retailer will be integrated.
We have an advisory board with Messe Frankfurt, Premium Group, Stadt Frankfurt am Main and Federal State of Hesse involved. Further partners and also the structure will be announced soon.
We want to make sustainable innovations and business models accessible to a wide market. We want to be part of the change towards a more sustainable fashion industry. We offer state-of-the-art companies a stage and support the development of those who are still in the starting blocks. In order to make it as relevant as possible for the industry, we’ve created the pillars of “Applied Sustainability” and “Applied Digitization”.
The health of everyone involved in the Neonyt is our first priority, so we will have to wait and see how COVID-19 is developing in the next few weeks and months. We are optimistic to hold the Neonyt in January 2021 in Berlin. We are hoping to see and meet everyone there in winter!
The current situation is having a massive effect on us internationally. We were already experiencing the initial impact during the spring fairs in Frankfurt. As a consequence Messe Frankfurt has not held any more fairs. This also applies to our world-wide textile fairs, where we have been particularly affected at an international level. There have been, or are coming, postponements in the USA, Argentina, South Africa, Russia, India, Japan and China. An unprecedented challenge for us. We are faced with serious losses of revenue.
But Messe Frankfurt, with its nearly 800 year history, and as one of the world's leading trade-fair companies, is in a stable position and can cope with this situation, which is new to all of us. Our teams are working from home. We remain available for our customers and are planning our events, like Neonyt, Heimtextil, Techtextil or Texprocess in 2021. At the same time, we are developing a new safety and hygiene concept that will ensure that all our events run safely. Our first textile fair after the lockdown will take place in China: Intertextile Shenzhen Apparel Fabrics in Mid-July.