Bottega Veneta | Secret Party in Pandemic Times In Berlin?



After the presentation of Bottega Veneta's new collection “Salon 02” in the iconic night club Berghain in Berlin last Friday, there have been claims in social media about a secret after-party in Soho House, another top-party location in the German capital. 


Bottega Veneta made the news last month, when the Creative Designer Daniel Lee decided to close all the Social Media to create its own digital magazine. After the recent shutdown, it is making the news once again: the luxury House hosted a show in the most popular Techno club in Berlin, Berghain. But the news do not stop there: there have been rumors about a secret after party in Berlin’s top Soho House, an exclusive members only club and hotel. 

In the presentation of “Season 02”, a continuation of the Spring Summer collection launched in December of 2020 called “Season 01”, many famous people of the fashion world were present, such as the designers Virgil Abloh and Stefano Pilati, and musicians such as Burna Boy, Slowthai and Honey Dijon. 

After the show, some people started posting a series of videos on Instagram that gave notice of an alleged After Party that was taking place at the Soho House. Even though said stories were later deleted, they did not go unnoticed: one of them was a video showing the Rapper Burna Boy behind the DJ booth, not wearing a protective mask or keeping social distance. It is believed that also the creative designer of Bottega Veneta, Daniel Lee, was seen at the party.


The famous location for the runway show, Berghain, closed its doors for the public in March last year, when the coronavirus pandemic first hit Germany. Berliners are currently in lockdown since November 2020, and after an increase in new infections, the Berliner Senate announced harsher corona measures in the past days: the city is once again under strict rules and reunions after 21hs are prohibited.

If the alleged party was a private event, or hosted in fact by Bottega Veneta, is still unclear. Referring to the fashion event at Berghain, it can be assumed that it was done following the current restrictions that are in place in the German capital. 

By Sunday evening, neither the police nor Bottega Veneta gave information about the matter; but Dominic Hofer, general manager of the Soho House, declared to Bild (a popular newspaper in Berlin): “I can assure you that the Soho House Berlin works according to all current regulations and implements a protection and hygiene concept." 



   +  Words: Leila Salinas, Luxiders Magazine 

Journalist | Berlin-based 

Connect with her on LinkedIn or Instagram (@leisalinas)