Why to buy: Avasan is a luxury brand that celebrates sustainability and love through exclusive collections that are both minimalist and fashionable. With an ethos that combines the joyful spirit of Spain with the sophisticated and urban-chic style of Japan, the garments by Avasan represent a textile collage that evokes respect and harmony between different civilisations. There is an obsessive attention to details and a never-ending inspiration from art. Avasan is committed to compose a modern, circular and responsible fashion world, under the philosophy: "there is nothing more sustainable than what already exists”. The Black Octogon Ahimsa Silk Kimono, with GOTS certified organic cotton lining and detailing in Black Swarovski Crystals,  has a belt and loops to close the kimono with a chain/bracelet designed by Luz de Nehca for Avasan. 

What we love: Black Octogon Kimono is from The Water Harmony Collection, inspired from the dynamic movement of waves. Through a palette which includes the colors of Earth, Water and Sky, Avasan presents an ultra-feminine and avant-garde collection that insists on the reinterpretation of the kimono silhouette and adds flamenco ruffles to casual garments, transporting us to a place between Japan and Andalusia, in which two traditional cultures come together to create a new magical and romantic world. This kimono incorporates Swarovsky Crystals sewn by hand on certified Peace Silk. From limited Spanish dead-stock to GOTS Certified Cotton applied to basic garments, The Water Harmony is an ode to a better world. Avasan collaborates and interacts with other artists that promote quality fashion and respect for the environment.

Why to buy:The Prana LO.VE Top & Lokya LO.VE Trousers form part of the BAV TAiLOR ‘artisanal lab’ platform which endeavours to showcase the refined creativity of global talent. A sublime photograph captured by Mavi di Marco is interpreted in a print on precious organic silk. The Roman Artist’s photography is part of a project entitled UNTITLED LO.VE where the subjects are flowers, the result being a surrealist play of lights to express their beauty and render them to look like silk. Inspired by eternal love , each piece presents an artistic alchemy of 'Art in Fashion'. Following the mantra ‘respect your body + your sphere’, the shanti wellness sphere is a hymn to the beauty of the world, exhorting love for space, body and mind. Contribute to making the planet greener and follow the story of your tree with every purchase. Discover insightful stories on the website.

What we love: Bav Tailor is a conscious luxury project for the non- conformist generationless individual. The brand is a member of Positive Luxury, awarded with the Butterfly Mark for a company-wide commitment to sustainability and nominated CSR brand 2020, and Common Objective both global platforms for sustainable fashion. Through their 360° sustainability manifesto, the brand endeavours to support the ‘UN Sustainable Development Goals’. From the design process, certified materials, through to ethical and transparent production, Bav Tailor pledges to inspire responsibility whilst making a social contribution.

Why to buy: The Cheerful is a feminine shirt blouse dress with a touch of nostalgia. It is closed with a button front and the sleeves are finished with a classic blouse cuff and are to be selected individually. The hem length is knee length. The dress comes with a wide wrap belt. The fabric is a high quality cotton satin with a noble, matt shine. The dress is made in our house, in the beautiful city of Lüneburg. Cotton satin (97% cotton, 3% elastane): true black, dark grey, night blue, ginger brown, burgundy red, cream white. Washability: 30°C, gentle wash cycle, use liquid color detergent and laundry bag.

What we love: Keep it simple! Wear a dress! Each of our basic dresses offers different sleeve, neckline and hem variations. In combination with material and color an individual extraordinary and unique dress is created. With our collection of clothes we want to make women's lives a little easier and more beautiful. Less is more! We give a simple answer to the daily question "What do I wear?". Natural, feminine elegance and suitability for everyday use make our dresses true gems. This is how we create dresses for every woman, every day and every occasion. We produce in Germany, socially and ecologically, with a great sense of aesthetics and style.

Why to buy: UK based Always Wear Red love the idea of changing not only how we buy and wear clothes – but how we live our lives. A moment of reflection, and the memory of an old hand knitted cardigan he had as a boy compelled AWR Founder, Mychael to create the now globally recognised clothing brand. Mychael realised his entire life was upside-down. Work was top priority. Family, friends and fathoming life’s purpose were bottom priority. So Mychael turned his life the right way up.

Mychael says: “I remembered this huge hand knitted cardigan I had as a boy. I remembered how it hugged me. How it always made me pause. It slowed me down. I craved that calm, contented and carefree childlike feeling again. That switched-off, downtime feeling. So I thought to myself - what if, because of knitwear I created, more people at the end of their lives said, ‘I’m glad I did’ rather than ‘I wish I had’? Now that would be something.”

What we love: The story of Always Wear Red jumpers and scarves is amazingly detailed. With 20 years’ experience as an international award-winning furniture and brand designer, Mychael set his sights on becoming a truly world class clothing brand. Always Wear Red hand knits are classic, seasonless British designs that last. Simple, iconic designs that stand out. No-wash to save time, money and the planet. One, world-class, antimicrobial ingredient – up to 3kg(!) of 100% Italian Merino in every jumper. Genderless so made for sharing. Tiny batches and pre-order so zero waste. Just 300 are hand knitted in the UK each year. Labels are woven from commissioned artwork by Finnish artist Erica Akerlund. And each piece is hand numbered and signed by Mychael in the order it is made. Also, 1% of sales will go to ‘1% for the Planet’ and Always Wear Red promises to buy back, refurbish and resell any piece, no matter how old it is.

Mychael recalls: “I searched. For years. And I still couldn’t fathom who made the best luxury hand knits in the world. So eventually, I thought - fuck it - it may as well be me.” 

Why to buy: When Halsduk by Esmee started, they had one thing in mind: the creation of timeless pieces that you will still be wearing in 20 years time. Every Halsduk garment travels in time and adapts to the wearer, not the other way around. Their creations are timeless in combination with style and elegance. They are versatile and suitable for any occasion. You can wear the pieces as exuberant or minimalistic as you like. Endless combinations are offered to you with them and this also why the founder is such a fan of that herself. 

What we love: The elegant Kimono Jacket is from the “made by order” collection. You can combine this jacket with any style you want: from a business look to a luxury streetwear look. It adapts to the wearer and not the other way around. It is sustainably woven in the Netherlands. The fabric is made out of organic cotton, recycled cotton and an extra fine wool and has a fine herringbone pattern. You can choose out of at least 7 colors, like green, black, brown and blue. All jackets comes standard with an extra belt in a contrasting colour. Finally, what is so special about purchasing this Kimono Jacket, is that it will be made by order and Halsduk offers more kimono jackets in the "made by order" collection.

Why to buy: A feeling of bohemian in the city - the knee-hugging dress has a narrow drawstring at the neckline with thin ties that can be tied open or as a bow. The long sleeves have an implied balloon effect and the back elastic effect at waist level ensures a perfect feminine fit. The slightly shiny, transparent dot print is lined in the skirt and top, the sleeves are unlined and delicately transparent. The look for the start of the season with a fuller coat and high boots. Our blend of cotton and silk combines the best properties of both natural fibres. The light sheen of silk lets the colours glow and gives a luxurious character in combination with cotton. Light warmth and flattering smoothness acting like a relaxing treatment for the skin.

What we love: Love fashion, think organic, be responsible – these are the maxims of LANIUS. Based on these principles, the vision of company founder Claudia Lanius is to combine eco-friendly materials with fair working conditions, feminine silhouettes and the perfect fit. We assume responsibility for people, animals and the environment. That‘s why our production sites comply with social and environmental standards which are regularly checked by independent institutions and by us personally. Out of our love and respect for animals, we use neither real fur nor down. When it comes to wool, we stick to a strict „no-mulesing“ policy. Animal welfare certification (kbT) guarantees that animal husbandry is appropriate to the species, feeding must be biologically (e.g. without genetic modification), fattening is forbidden and the reproduction may only occur naturally.

Why to buy: Hamburg-based Sue Giers was always looking for a label that combines responsibility, exciting stories and timeless fashion. When she didn't find anything like this, she founded her own fashion label together with her sister Vanessa. In 2016 the time had finally come and SoSUE went online with a blogzine and web shop. The complete production takes place in Portugal. From the very beginning it was important to SoSUE that EU standards are met and transport routes are short. In the meantime magazines like Vogue, Glamour and Cosmopolitan have reported about the label. SoSUE sees itself as an off-season label, which means that it wants to avoid the usual collection pressure. SoSUE's goal is to get by with as few pieces as possible while remaining true to its individuality. The fashion is designed to be worn in almost any situation. The web shop includes sweaters, dresses, jeans, sweaters, cardigans, hoodies or skirts. In addition to good fashion, SoSUE is committed to women empowerment and diversity, which is regularly reported on its own blogzine.

What we love: "I am a mother, businesswoman, designer and journalist. I have always resisted being perceived only as the one. My experience has shown that women always like to be pushed into a corner and that there are many things they are not trusted to do," says Sue Giers. When she founded SoSUE, it was not only important to her that it wasn't just about fashion, but that SoSUE was also committed to social causes. "From the very beginning we have supported NGOs and organizations that work for women's rights".  She regularly writes about this on her blog and also regularly interviews other women from the cultural and business world. SoSUE has achieved a lot and still has a lot to do. The team is constantly working to make fashion even more sustainable and to stand up for even more women power. "As a mother of two daughters, it's important to me that they have the same opportunities as their brother, and there's still a lot to be done. That is completely fair.

Why to buy: "Edgy, sassy and eco-friendly designs in bold colors for those who lead the Wave." Chevron Blouse is made of 100% organic cotton that was grown with raindrops by local farmers of its region and was resourced responsibly.  The garment is colored by plant-based dyes. Nature’s art of weaving has put together on hand operated draw-looms by master weavers in the House of Minzkou, who process and creates these fabrics inch by inch with their fingers. Zi-zag leitmotif of this blouse was also shaped with 200 years old tradition and techniques on hand-operated looms by our skilled artisans which passed on many generations till today. 

What we love: As House of Minzkou, intending to control the impact we have upon the environment in which we wake up, work, breathe and live is not some kind of a duty; in fact it is a passion. We believe that what we do to our nature is our unexpressed inner reflection or vice versa. Nature and We are connected in an invisible way and that etheric chord affects each other though we are not yet conscious about it. What we give Gaia is what we will receive and treating her in most possible gentle ways is what we will get in return because as Creators of Minzkou we know that we deserve to be treated in that same delicate ways too.