{"id":13667,"date":"2023-02-07T14:18:05","date_gmt":"2023-02-07T13:18:05","guid":{"rendered":"http:\/\/luxiders.com.w01cc729.kasserver.com\/isabel-marant-is-pioneering-circular-fashion-with-new-second-hand-platform\/"},"modified":"2023-02-07T14:38:56","modified_gmt":"2023-02-07T13:38:56","slug":"isabel-marant-ist-mit-ihrer-neuen-second-hand-plattform-ein-pionier-der-zirkulaeren-mode","status":"publish","type":"post","link":"https:\/\/luxiders.com\/de\/isabel-marant-ist-mit-ihrer-neuen-second-hand-plattform-ein-pionier-der-zirkulaeren-mode\/","title":{"rendered":"Isabel Marant ist mit ihrer neuen Second-Hand-Plattform ein Pionier der zirkul\u00e4ren Mode"},"content":{"rendered":"    <section id=\"textblock-block_a46c34ed5eba470bdcca03b474f396a6\" class=\"section position-relative gp-block gp-textblock pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                                    <div class=\"intro \">\n                            <p style=\"text-align: center;\"><em>Das franz\u00f6sische Luxuslabel hat Pl\u00e4ne enth\u00fcllt, eine Vintage-Wiederverkaufs-Website ins Leben zu rufen, auf der gebrauchte St\u00fccke restauriert werden, damit sie &#8211; anstatt im Kleiderschrank zu verstauben oder, noch schlimmer, auf der M\u00fclldeponie zu landen &#8211; noch einmal geliebt werden k\u00f6nnen.<\/em><\/p>\n                        <\/div>\n                                                                                                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"newsletter-block_fe64a44fd83955ca93363ea060c3373c\" class=\"section position-relative gp-block gp-newsletter pt-0 pb-0 my-5\">\n        <div class=\"container\">\n            <div class=\"row g-0 pt-4 pb-3\">\n                <div class=\"col-lg-12 content text-center border pt-3\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                            <p><em>Um den Luxiders Newsletter zu erhalten,\u00a0<a href=\"https:\/\/landing.mailerlite.com\/webforms\/landing\/g1u8s7\">melde dich hier an<\/a>.<\/em><\/p>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"media-block_802a5d7fcf7be27814274f10a67fae1e\" class=\"section position-relative gp-block gp-media pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                        <p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Indem<a href=\"https:\/\/luxiders.com\/category\/isabel-marant\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Isabel Marant<\/a> die Lebensdauer ihrer Kleidungsst\u00fccke nach dem Verkauf und nach der Saison regeneriert, macht sie einen radikalen Schritt in Richtung Nachhaltigkeit. Neben den ganzj\u00e4hrigen Kollektionen bietet die Plattform den Konsumenten die M\u00f6glichkeit, etwas Geld zu sparen, die Umwelt zu schonen und einzigartige Vintage-St\u00fccke zu entdecken..<\/p>\n<p>&nbsp;<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 img-scaled\">\n                                                                                                                                                <figure class=\"mb-4 pt-lg-2 mb-lg-2 ps-lg-2 pe-lg-2\" data-aos=\"fade-up\" data-aos-duration=\"1000\"><div class=\"img-container\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" src=\"https:\/\/luxiders.com\/content\/uploads\/isabel_fw21_048.jpg\" class=\"img-fluid w-100\" alt=\"\" srcset=\"https:\/\/luxiders.com\/content\/uploads\/isabel_fw21_048.jpg 640w, https:\/\/luxiders.com\/content\/uploads\/isabel_fw21_048-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div><figcaption>Isabel Marant AW21<\/figcaption><\/figure>                                                                                            <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"textblock-block_cdc882a225593da80bfea76af97459dd\" class=\"section position-relative gp-block gp-textblock pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                                <h2><\/h2>\n<h2>WIE ES FUNKTIONIERT<\/h2>\n<p>Die Plattform bietet Kunden die M\u00f6glichkeit, gebrauchte Isabel Marant-Artikel zu spenden und daf\u00fcr eine Gutschrift der Marke zu erhalten. Die Artikel werden auf ihren Wert gepr\u00fcft, gegebenenfalls repariert und auf der Plattform weiterverkauft. Dar\u00fcber hinaus werden auf der Plattform auch Kleidungsst\u00fccke und Accessoires angeboten, die nicht mehr der Saison entsprechen oder nicht mehr auf Lager sind.<\/p>\n<p>Dieses zirkul\u00e4re Modell arbeitet gegen den seit langem etablierten Strich der Modeindustrie und droht, die starre Saisonalit\u00e4t von Trends und Kleidungsst\u00fccken aufzubrechen.<\/p>\n<p>&nbsp;<\/p>\n                                            <div class=\"highlighted mt-5 mt-lg-6 px-lg-5\">\n                            <p style=\"text-align: center;\"><em>\u201cThe secondhand market is booming, and brands are piling in\u2026 With resale far outpacing the growth of the overall fashion sector, brands must consider their options\u201d\u00a0Cathleen Chen, quoted by ThredUp<\/em><\/p>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"textblock-block_d428853e43732cb0d24c9257b8caa37c\" class=\"section position-relative gp-block gp-textblock pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                                <p>&nbsp;<\/p>\n<p>Luxe Digital hat herausgefunden, dass der <a href=\"https:\/\/luxe.digital\/business\/digital-luxury-reports\/luxury-resale-transformation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Luxus-Secondhand-Markt viermal schneller w\u00e4chst als der prim\u00e4re Luxusmarkt<\/a>; und es wurde vorhergesagt, dass <a href=\"https:\/\/luxiders.com\/secondhand-will-%E2%80%A6-fashion-by-2029\/\" target=\"_blank\" rel=\"noopener noreferrer\">Secondhand-Mode bis 2029 sogar beliebter sein wird als Fast Fashion<\/a>.<\/p>\n<p>F\u00fcr Luxusmodelabels wie Marant ist die Investition in das Second-Hand-Potenzial ihrer Kleidungsst\u00fccke daher sowohl f\u00fcr den Profit als auch f\u00fcr die Gewinnung von Kunden, die immer bewusster mit dem Fu\u00dfabdruck ihrer Kleidung umgehen, von entscheidender Bedeutung. Dar\u00fcber hinaus schlug Marant vor, dass ihre neue Vintage-Plattform einen Teil des Erl\u00f6ses zur Unterst\u00fctzung der Ausbildung und des Handwerks indigener Frauen durch den Isabel Marant Endowment Fund spenden wird.<\/p>\n<p>Solch ein Schritt ist monumental f\u00fcr den Luxussektor: Indem Marant ein Gespr\u00e4ch in Gang bringt und ein Beispiel daf\u00fcr gibt, wie Wiederverkauf und Kreislaufwirtschaft funktionieren k\u00f6nnen, leistet sie Pionierarbeit f\u00fcr einen progressiven Wandel, der zeitloses Design und Langlebigkeit gegen\u00fcber Wegwerfbarkeit und trendorientierter Mode bevorzugt. Es scheint, als w\u00fcrde Marant dazu beitragen, den Grundstein f\u00fcr eine radikal neu konzipierte Luxusmodebranche zu legen&#8230; wir empfehlen dir, in nicht allzu ferner Zukunft die Augen nach weiteren Kreislaufmode-Initiativen offen zu halten.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/luxiders.com\/wp-content\/uploads\/2021\/06\/niamh-profile.png\" alt=\"niamh-profile\" width=\"129\" height=\"129\" \/><\/p>\n<p><em><strong>\u00a0+\u00a0 Words: Niamh Heron, Luxiders Magazine\u00a0<\/strong><\/em><\/p>\n<p><em>BA Journalism and Media Graduate, based in Leeds, UK<\/em><\/p>\n<p><em>Connect with her through Instagram @niamh.heron or Linkedin<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    ","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":13664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-13667","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-unkategorisiert"},"acf":[],"yoast_head":"<title>Isabel Marant durch Second-Hand-Plattform Pionier der zirkul\u00e4ren Mode<\/title>\n<meta name=\"description\" content=\"Das franz\u00f6sische Luxuslabel Isabel Marant hat Pl\u00e4ne enth\u00fcllt, eine Webseite f\u00fcr den Wiederverkauf von Luxusmode aus zweiter Hand zu starten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxiders.com\/de\/isabel-marant-ist-mit-ihrer-neuen-second-hand-plattform-ein-pionier-der-zirkulaeren-mode\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Isabel Marant durch Second-Hand-Plattform Pionier der zirkul\u00e4ren Mode\" \/>\n<meta property=\"og:description\" content=\"Das franz\u00f6sische Luxuslabel Isabel Marant hat Pl\u00e4ne enth\u00fcllt, eine Webseite f\u00fcr den Wiederverkauf von Luxusmode aus zweiter Hand zu starten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxiders.com\/de\/isabel-marant-ist-mit-ihrer-neuen-second-hand-plattform-ein-pionier-der-zirkulaeren-mode\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainable Fashion - 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