{"id":20251,"date":"2021-03-02T11:33:00","date_gmt":"2021-03-02T10:33:00","guid":{"rendered":"http:\/\/luxiders.com.w01cc729.kasserver.com\/kering-stake-vestiaire-collective\/"},"modified":"2023-03-17T16:57:48","modified_gmt":"2023-03-17T15:57:48","slug":"kering-stake-vestiaire-collective","status":"publish","type":"post","link":"https:\/\/luxiders.com\/de\/kering-stake-vestiaire-collective\/","title":{"rendered":"Kering \u00fcbernimmt 5% Anteile von Vestiaire Collective"},"content":{"rendered":"
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Kering, der Luxuskonzern, dem unter anderem Gucci und Alexander McQueen geh\u00f6ren, hat einen Anteil von 5 % an dem Second-Hand Startup Vestiaire Collective erworben, das mit „\u00fcber einer 1 Milliarde Dollar“ bewertet wurde.<\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Um den Luxiders Newsletter zu erhalten,\u00a0melde dich hier an<\/a>.<\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Der Kauf ist Teil einer am Montag bekannt gegebenen Finanzierungsrunde in H\u00f6he von 178 Millionen Euro, die Vestiaire Collective mit mehr als 1 Milliarde Dollar bewertet, so das Unternehmen. Die Ank\u00fcndigung kommt Tage, nachdem Alexander McQueen und Vestiaire Collective eine weitere Zusammenarbeit bekannt gaben, die Luxusmarken in die Second-Hand-Szene bringen soll.<\/a><\/p>\n

Mit dieser Investition zielt Kering auf ein neues Publikum ab: junge und umweltbewusste Verbraucher; dar\u00fcber hinaus bietet das Unternehmen einen zus\u00e4tzlichen Service f\u00fcr seine bestehenden Kunden.<\/p>\n

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„Unsere Innovationsstrategie zielt darauf ab, in Marken und Technologien f\u00fcr die n\u00e4chste Generation von Verbrauchern zu investieren und sich auf disruptive Gesch\u00e4ftsmodelle zu konzentrieren, die es uns erm\u00f6glichen, unsere Kunden optimal zu bedienen und unsere Leistung zu verbessern. Die Investition in Vestiaire Collective ergibt aus beiden Perspektiven absolut Sinn.“ – f\u00fcgt Gr\u00e9gory Boutt\u00e9, Kering Chief Client and Digital Office, hinzu.<\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Die Ank\u00fcndigung folgt auf ein erfolgreiches Jahr f\u00fcr Vestiaire Collective, dessen Transaktionsvolumen im Vergleich zum Vorjahr um mehr als 100 % stieg; nach Angaben des Unternehmens sei dies eine solide Basis f\u00fcr die Weiterf\u00fchrung des schnellen Wachstumsprozesses.<\/p>\n

Der Gebrauchtmodesektor hat in den letzten Jahren ein immenses Wachstum erfahren, das sich w\u00e4hrend der COVID-19-Pandemie nur noch verst\u00e4rkt hat. Dies liegt vor allem an den j\u00fcngeren Verbrauchern, die von einem nachhaltigeren und bewussteren Handeln angetrieben werden. Laut dem 2020 Resale Report wird erwartet, dass der Markt f\u00fcr den Wiederverkauf bis 2029 gr\u00f6\u00dfer sein wird als Fast Fashion.<\/p>\n

Die US-Investmentfirma Tiger Global Management investierte ebenfalls in die Plattform, w\u00e4hrend bestehende Investoren wie der Vogue-Herausgeber Conde Nast mehr Geld in die Plattform steckten.<\/p>\n

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+\u00a0 Words: Leila Salinas, Luxiders Magazine\u00a0<\/strong><\/em><\/p>\n

Journalist | Berlin-based\u00a0<\/em><\/p>\n

Connect with her on LinkedIn or Instagram (@leisalinas)<\/em><\/p>\n

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