{"id":41875,"date":"2022-01-20T17:50:00","date_gmt":"2022-01-20T16:50:00","guid":{"rendered":"http:\/\/luxiders.com.w01cc729.kasserver.com\/?p=41875"},"modified":"2024-03-21T19:36:53","modified_gmt":"2024-03-21T18:36:53","slug":"fashionsustain-die-zukunft-der-mode","status":"publish","type":"post","link":"https:\/\/luxiders.com\/de\/fashionsustain-die-zukunft-der-mode\/","title":{"rendered":"Fashionsustain | Die Zukunft der Mode"},"content":{"rendered":"
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Technologie, Nachhaltigkeit und Innovation sind wichtige Triebkr\u00e4fte in einer sich rasch entwickelnden Textil- und Modeindustrie. Aus diesem Grund hat Neonyt <\/a>eine Gruppe von Brancheninsidern zu ihrer internationalen Konferenz Fashionsustain <\/a>eingeladen, um die aktuellen Herausforderungen der Branche zu beleuchten.<\/p>\n

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Um den Luxiders Newsletter zu erhalten,\u00a0melde dich hier an<\/a>.<\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Von 11:00 Uhr bis 14:00 Uhr am 19. Januar 2021 gaben die Referenten in einer Reihe von Keynotes, Deep Dives und Podiumsdiskussionen wertvolle Prognosen und L\u00f6sungen zu Fragen der Nachhaltigkeit<\/a>, der Krise der Lieferkette und Innovationen. Moderiert wurde die Veranstaltung von Alex Bohn von der Zeitschrift F.A.Z. Quarterly, der auch die Er\u00f6ffnungs- und Schlussworte sprach.<\/p>\n<\/div>\n

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„Sich st\u00e4ndig an neue Gegebenheiten anpassen zu m\u00fcssen, wird auch in Zukunft eine Schl\u00fcsselqualifikation unserer Branche sein.“ -Bettina B\u00e4r, Show Director von Neonyt<\/span><\/em><\/span><\/h4>\n

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Die Neurowissenschaftlerin Dr. Maren Urner folgte mit ihrem Vortrag mit dem Titel „Change the mindset<\/em>„. Im Mittelpunkt ihres Vortrags stand ein wissenschaftliches Ph\u00e4nomen, die sogenannte attitude-behavior gap.Verbraucher*innen geben in Studien zunehmend an, dass sie Wert auf Nachhaltigkeit legen und bereit sind, mehr Geld f\u00fcr nachhaltig produzierte Waren auszugeben. Andere Studien besagen jedoch, dass der Preis immer noch eines der wichtigsten Kaufkriterien ist und dass das tats\u00e4chliche Verhalten der Verbraucher*innen nicht mit ihren altruistischen Absichten \u00fcbereinstimmt.<\/p>\n

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Im Anschluss daran reflektierte Dr. Maren Urner gemeinsam mit Karin Ziegler von der Modemarke Blutsgeschwister und Lutz Dietzold vom Rat f\u00fcr Formgebung \u00fcber das Konsumverhalten und warum Menschen anders handeln, als sie es beabsichtigen. Auf die Frage, ob eine wirkliche Ver\u00e4nderung vom Individuum oder vom System ausgehen sollte, antwortete Dr. Maren Urner:\u00a0„Wir brauchen beides: eine individuelle und eine systemische Ver\u00e4nderung. Der systemische Wandel kann aber nur gelingen, wenn wir alle individuell einen Anfang machen. Denn letztlich besteht das System aus uns Menschen.“<\/p>\n

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Das staatliche Zertifizierungslabel Gr\u00fcner Knopf lud die G\u00e4ste Axel Schr\u00f6der vom Kaffeeh\u00e4ndler Tchibo, Hannes Weber vom Rucksackhersteller Fond Of und Christine Moser-Priewich vom Gr\u00fcnen Knopf zu einer Podiumsdiskussion ein. Die G\u00e4ste diskutierten \u00fcber den Gr\u00fcnen Knopf, die Fortschritte aus Unternehmenssicht und die Auswirkungen des Regierungsprogramms auf die Zukunft der Lieferketten.<\/p>\n

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Anschlie\u00dfend nahm Christian Salewski vom Research-Start-up Flip das Publikum mit auf eine Sneakerjagd, um die Verbraucher*innen zu unterst\u00fctzen und Transparenz zu schaffen. So blickte er hinter die Kulissen eines der meistdiskutierten Videos der Branche, der Sneakerjagd, und deckte gemeinsam mit NDR, Die Zeit und Prominenten die Wahrheit hinter dem Sneaker-Recycling und den Marken auf, die falsche Recycling-Praktiken betreiben. Er erkl\u00e4rte: „Verbraucher*innen, die nachhaltig handeln wollen, haben es nicht leicht. Sie sind oft nicht in der Lage, zwischen gr\u00fcnen Marketingkampagnen und ehrlichen Absichten zu unterscheiden.“<\/p>\n

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Den Abschluss der Fashionsustain-Konferenz bildete die Podiumsdiskussion Nachhaltigkeit am Point of Sale mit den Referenten Frederik Gottschling vom Handelsverband Hessen, Marco Sch\u00fctte von der Handelskooperation EK Servicegroup und Tanja Kliewe-Meyer Inhaberin der nachhaltigen Marke Like a Bird. Gemeinsam \u00fcberlegten sie, wie der Einzelhandel sein Wissen weitergeben und dazu beitragen kann, das Bewusstsein f\u00fcr Nachhaltigkeit bei den Verbrauchern und Verbraucherinnen zu sch\u00e4rfen und was das f\u00fcr die Belebung der Innenst\u00e4dte bedeuten kann.<\/p>\n

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+ Words:
\n<\/em><\/strong>Tyler Lea-Thompson
\nLuxiders Magazine<\/em><\/strong><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n ","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":42117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1221,2727,1194],"tags":[8079,8078,8080,8081,8083,8082,2075],"class_list":{"0":"post-41875","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kunst-kultur","8":"category-lifestyle","9":"category-nachhaltig-luxus-mode","10":"tag-axel-schroeder","11":"tag-blutsgeschwister","12":"tag-christian-salewski-2","13":"tag-dr-maren-urner-2","14":"tag-fashionsustain-2","15":"tag-frederik-gottschling","16":"tag-sustainability-de"},"acf":[],"yoast_head":"Fashionsustain | Die Zukunft der Mode<\/title>\n<meta name=\"description\" content=\"Auf der diesj\u00e4hrigen Fashionsustain diskutierten Branchenkenner, um die aktuellen Herausforderungen der Branche zu beleuchten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxiders.com\/de\/fashionsustain-die-zukunft-der-mode\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashionsustain | Die Zukunft der Mode\" \/>\n<meta property=\"og:description\" content=\"Auf der diesj\u00e4hrigen Fashionsustain diskutierten Branchenkenner, um die aktuellen Herausforderungen der Branche zu beleuchten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxiders.com\/de\/fashionsustain-die-zukunft-der-mode\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainable Fashion - 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