{"id":55777,"date":"2025-06-17T13:00:50","date_gmt":"2025-06-17T11:00:50","guid":{"rendered":"https:\/\/luxiders.com\/?p=55777"},"modified":"2025-06-17T14:48:58","modified_gmt":"2025-06-17T12:48:58","slug":"chanel-startet-nevold-die-hauseigene-luxusplattform-fur-textilrecycling","status":"publish","type":"post","link":"https:\/\/luxiders.com\/de\/chanel-startet-nevold-die-hauseigene-luxusplattform-fur-textilrecycling\/","title":{"rendered":"Chanel startet Nevold \u2013 die hauseigene Luxusplattform f\u00fcr Textilrecycling"},"content":{"rendered":"    <section id=\"textblock-block_1564384810c3ae538e3e71c1c302b342\" class=\"section position-relative gp-block gp-textblock pt-5 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                                    <div class=\"intro \">\n                            <p class=\"p1\" style=\"text-align: center;\">Das ikonische Modehaus Chanel hat ein neues, eigenst\u00e4ndiges Unternehmen namens <span class=\"s1\">Nevold<\/span> gegr\u00fcndet \u2013 mit dem Ziel, kreislauff\u00e4hige Materialien zu produzieren, zu erforschen und weiterzuentwickeln. Damit markiert Chanel einen nachhaltigen und strategischen Wendepunkt in der Geschichte des Luxusunternehmens.<\/p>\n                        <\/div>\n                                                                                                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"newsletter-block_dcc6b1e39cd110e01c1bba5464025904\" class=\"section position-relative gp-block gp-newsletter pt-0 pb-0 my-5\">\n        <div class=\"container\">\n            <div class=\"row g-0 pt-4 pb-3\">\n                <div class=\"col-lg-12 content text-center border pt-3\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                            <p><em>Um den Luxiders Newsletter zu erhalten,\u00a0<a href=\"https:\/\/landing.mailerlite.com\/webforms\/landing\/g1u8s7\">melde dich hier an<\/a>.<\/em><\/p>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"textblock-block_1810309cde9ae134fe5109009c228137\" class=\"section position-relative gp-block gp-textblock pt-5 pb-5\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                                <p>Nevold, ein von Chanel gegr\u00fcndetes, aber unabh\u00e4ngiges Unternehmen, wird von Sophie Brocart geleitet \u2013 ehemalige CEO der Luxusmarke Patou \u2013 die im Januar zu Chanel wechselte. Ziel von Chanel ist es, mit dieser Firma den Einsatz zirkul\u00e4rer Textilien sowohl f\u00fcr die eigenen Kollektionen als auch f\u00fcr Dritte zu skalieren.<\/p>\n<p>Der Aufbau von Nevold wurde laut US-Medien WWD durch eine Anfangsinvestition von 50 bis 80 Millionen Euro unterst\u00fctzt. F\u00fcr dieses Projekt greift Nevold auf bestehende Schl\u00fcsselbeteiligungen von Chanel zur\u00fcck: <a href=\"https:\/\/www.instagram.com\/latelierdesmatieres\/\" target=\"_blank\" rel=\"noopener\">L\u2019Atelier des Mati\u00e8res<\/a>, das interne Recyclinglabor von Chanel, das Luxusabf\u00e4lle in wiederverwendbare Materialien umwandelt, die familiengef\u00fchrte Spinnerei <a href=\"https:\/\/www.instagram.com\/filatureduparc\/\" target=\"_blank\" rel=\"noopener\">Filatures du Parc<\/a> sowie den franz\u00f6sischen Spezialisten f\u00fcr Lederrecycling <a href=\"https:\/\/www.instagram.com\/authenticmaterial\/\" target=\"_blank\" rel=\"noopener\">Authentic Material<\/a>.<\/p>\n<p>Dieses Unternehmen ist ein zentraler Schritt, um dem Mangel an hochwertigen, r\u00fcckverfolgbaren Fasern zu begegnen, <a href=\"https:\/\/luxiders.com\/de\/von-trend-zu-trash-die-abfallkrise-der-modeindustrie\/\" target=\"_blank\" rel=\"noopener\">dem Abfallproblem der Modeindustrie<\/a> entgegenzuwirken und Luxus-Textilabf\u00e4lle sinnvoll zu verwerten. Bemerkenswert ist auch das Ziel, die Kreislaufmode voranzutreiben und <a href=\"https:\/\/luxiders.com\/de\/die-weltweit-edelsten-handgefertigten-luxusstoffe-fuer-high-end-designerinnen\/\" target=\"_blank\" rel=\"noopener\">neue Materialien zu entwickeln<\/a>.<\/p>\n<p>\u201eWir haben uns zun\u00e4chst gefragt, was mit den Materialien geschieht, die es nicht in ein fertiges Produkt schaffen oder die am Ende ihres ersten Lebenszyklus angekommen sind\u201c, erkl\u00e4rt Pavlovsky, Pr\u00e4sident der Modeabteilung von Chanel und Chanel SAS, in einem <a href=\"https:\/\/www.voguebusiness.com\/story\/sustainability\/chanel-unveils-new-recycling-platform\" target=\"_blank\" rel=\"noopener\">Interview mit Vogue Business<\/a>.<\/p>\n                                            <div class=\"highlighted mt-5 mt-lg-6 px-lg-5\">\n                            <p class=\"p1\" style=\"text-align: center;\">\u201eBei Chanel haben wir unverkaufte Produkte nicht vernichtet. Aber wir hatten auch noch kein echtes System, um ihr volles Potenzial zu erkennen. Nevold ist genau dieses System.\u201c \u2014 Pavlovsky gegen\u00fcber Vogue Business.<\/p>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"media-block_e0ffeae304d667bd0d97bd8506e03067\" class=\"section position-relative gp-block gp-media pt-5 pb-5\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                            <\/div>\n            <\/div>\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 img-scaled\">\n                                                                                                                                                <figure class=\"mb-4 pt-lg-0 mb-lg-0 ps-lg-0 pe-lg-0\" data-aos=\"fade-up\" data-aos-duration=\"1000\"><div class=\"img-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/luxiders.com\/content\/uploads\/laura-chouette-eu_2v3GsLZc4-unsplash-scaled.jpeg\" class=\"img-fluid w-100\" alt=\"\" srcset=\"https:\/\/luxiders.com\/content\/uploads\/laura-chouette-eu_2v3GsLZc4-unsplash-scaled.jpeg 1920w, https:\/\/luxiders.com\/content\/uploads\/laura-chouette-eu_2v3GsLZc4-unsplash-225x300.jpeg 225w, https:\/\/luxiders.com\/content\/uploads\/laura-chouette-eu_2v3GsLZc4-unsplash-768x1024.jpeg 768w, https:\/\/luxiders.com\/content\/uploads\/laura-chouette-eu_2v3GsLZc4-unsplash-1152x1536.jpeg 1152w, https:\/\/luxiders.com\/content\/uploads\/laura-chouette-eu_2v3GsLZc4-unsplash-1536x2048.jpeg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><figcaption>Photo by Laura Chouette via Unsplash<\/figcaption><\/figure>                                                                                            <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"textblock-block_0a062fa2f83defad6eb737b6e42c12f0\" class=\"section position-relative gp-block gp-textblock pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                                <p class=\"p1\">Nevold ist somit die Einheit, die geschaffen wurde, um zur dritten industriellen S\u00e4ule von Chanel zu werden. Mit ihr will Chanel sein Ziel erreichen, recycelte Materialien im industriellen Ma\u00dfstab zu entwickeln.<\/p>\n<p class=\"p3\">Neben dem B2B-Modell (Business-to-Business) steht Nevold auch anderen Marken offen \u2013 nicht nur Chanel. Tats\u00e4chlich wurde bereits eine Zusammenarbeit mit der franz\u00f6sischen Sporthandelskette Decathlon gestartet. Dar\u00fcber hinaus bringt Nevold zwei spannende Innovationen auf den Modemarkt: ein Garn aus einer Mischung von neuen und recycelten Fasern sowie ein recyceltes Leder, das bereits in 30\u202f% der Chanel-Taschen und 50\u202f% der Chanel-Schuhe verarbeitet wird.<\/p>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"textblock-block_5e71947d3505ad0deae1a248841d8285\" class=\"section position-relative gp-block gp-textblock text-center pt-5 pb-5 pb-lg-8\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                                <p style=\"text-align: center;\"><strong><em>Highlight Image:<\/em><\/strong><br \/>\n<strong><em>\u00a9 Nichika Sakurai on Unsplash<\/em><\/strong><\/p>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    ","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":55780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1194],"tags":[3569,4790,10065,377],"class_list":["post-55777","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nachhaltig-luxus-mode","tag-chanel-2-de","tag-circular-fashion-2-de","tag-nevold-de","tag-sustainable-fashion-2"],"acf":[],"yoast_head":"<title>Chanels Nevold: Ein Deb\u00fct in der Kreislaufmode<\/title>\n<meta name=\"description\" content=\"Chanel gr\u00fcndet Nevold \u2013 ein neues Kreislaufmode-Projekt, das Luxusabf\u00e4lle in nachhaltige Materialien f\u00fcr Chanel und andere Marken verwandelt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxiders.com\/de\/chanel-startet-nevold-die-hauseigene-luxusplattform-fur-textilrecycling\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chanels Nevold: Ein Deb\u00fct in der Kreislaufmode\" \/>\n<meta property=\"og:description\" content=\"Chanel gr\u00fcndet Nevold \u2013 ein neues Kreislaufmode-Projekt, das Luxusabf\u00e4lle in nachhaltige Materialien f\u00fcr Chanel und andere Marken verwandelt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxiders.com\/de\/chanel-startet-nevold-die-hauseigene-luxusplattform-fur-textilrecycling\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainable Fashion - 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