Milan Fashion Week | Designers For The Planet



After a tumultuous year, this month’s Milan Fashion Week took a phygital approach. Whilst international designers presented fashion through digital runways and short films, Italian designers hosted physical shows. 


For the first time, Milan Fashion Week launched their Designers for the Planet project, showcasing six emerging Italian designers who dedicate their brands to sustainability. Here’s a list of our favourite designers and trends from the past week.





Minimalism took form in brown at fashion week. It’s something we have seen since the end of 2020, perhaps sparked by the increased natural beauty trends and street style. The combination of elegance and comfort was clear in MaxMara’s runway show, with a collection of tonal browns that complement each other wonderfully.



The future is here, and Milan saw technological trends from the likes of Ferragamo and Dolce & Gabbana. D&G’s #DGNextChapter is inspired by Artificial Intelligence and robotics, combining opulence with bold colour. Ferragamo’s ‘FUTURE POSITIVE’ adapts science fiction and creates a modern collection which harks to 21st-century uniform tropes.



Delcore stunned the runway with a collection full of bright statement pieces influenced by fungi and bioluminescence. The fluidity between nature and artificial is what makes Delcore’s collection a powerful one. As Daniel Del Core says himself: ‘nature has all the answers – there’s no need to look much further.’





Splendour and minimalism collide in Iindaco’s shoe collection. Inspired by the 90’s female-era and the singular moment when women transform from their daylight routine to night – dusk. Powerful women are the centre of this collection, using the 90’s to create chic heels and flats to signify that females are not a silent presence. 



Gin Salemó obliterates gender stereotypes and presents fluidity using upcycled wedding dresses. The hand-woven fabrics, organic materials, and wedding dresses are used to create unisex garments that are timeless. Unisex is seen as interchangeable here, and there is a beautiful significance on transformation. 



Sustainable knitwear is what Froy specialises in. They place significance on mental health and its place in society, especially in a pandemic-era. They push for a post-pandemic glow up that we can all be a part of: the end of societal dissonance, and the beginning of a new era.



Chaos: An Alien’s World asks us to face our fears. This punk, genderfluid collection promotes inclusivity in a society with no prejudices. The futurewear brand upcycles garments into unique pieces that are luminous and grungy. 



This powerful collection encapsulates nature using soft fabrics and prints. There is nuances of Romanticism within the collection, with importance placed on femininity and ethereal landscapes. It recognises the beauty within nature that we may previously ignore, and it asks us to indulge.  


*Header image Gin Salemó


+ Words: Shaelei Parmar

Shaelei Parmar is a Fashion and Sustainability Blogger. She recently graduated with a degree in English and Drama and is beginning her journey as a writer and sustainable consumer. She has her own Blog

Connect with her on Instagram: Shaelei