{"id":1235,"date":"2022-12-07T14:35:40","date_gmt":"2022-12-07T13:35:40","guid":{"rendered":"http:\/\/luxiders.com.w01cc729.kasserver.com\/?p=1235"},"modified":"2023-01-16T15:13:43","modified_gmt":"2023-01-16T14:13:43","slug":"adidas-metas-sostenibles-para-el-2021","status":"publish","type":"post","link":"https:\/\/luxiders.com\/es\/adidas-metas-sostenibles-para-el-2021\/","title":{"rendered":"Adidas | Metas sostenibles para el 2021"},"content":{"rendered":"
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Por primera vez, en 2021, Adidas utilizar\u00e1 m\u00e1s de un 60% de poli\u00e9ster reciclado en sus productos. Y a partir de 2024, Adidas se compromete a utilizar \u00fanicamente poli\u00e9ster reciclado. En colaboraci\u00f3n con sus socios, Adidas est\u00e1 desarrollando este a\u00f1o cuero de origen vegetal, algod\u00f3n reciclado, as\u00ed como una deportiva especialmente respetuosa con el cambio clim\u00e1tico. En colaboraci\u00f3n con los proveedores de la empresa, adidas pretende alcanzar la neutralidad clim\u00e1tica global para 2050 en toda su cadena de suministros.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Para recibir el Newsletter de Luxiders Magazine,\u00a0suscr\u00edbete aqu\u00ed<\/a><\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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“La sostenibilidad es una parte integral de la filosof\u00eda empresarial de adidas. Hemos seguido invirtiendo en iniciativas de sostenibilidad durante la pandemia por el Coronavirus y ampliaremos considerablemente nuestra gama de productos sostenibles en 2021. Para ello, por ejemplo, hemos trabajado con nuestros proveedores para crear las estructuras que permitan procesar materiales reciclados a gran escala. Nuestro compromiso no solo hace que adidas sea m\u00e1s sostenible, sino que tambi\u00e9n impulsa el desarrollo de toda la industria”, ha declarado el director general de adidas, Kasper Rorsted.<\/p>\n <\/div>\n <\/div>\n

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Kasper Rorsted<\/figcaption><\/figure>
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PRINCIPALES METAS SOSTENIBLES DE ADIDAS<\/h2>\n
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    • Por primera vez, en 2021, Adidas utilizar\u00e1 m\u00e1s del 60% de poli\u00e9ster reciclado en sus productos. A partir de 2024, Adidas se compromete a utilizar \u00fanicamente poli\u00e9ster reciclado. Las etiquetas “Primeblue” y “Primegreen” marcan los productos fabricados con materiales reciclados. A la vez que ofrecen plena funcionalidad y durabilidad en el deporte, evitan los residuos y preservan los recursos naturales. Desde el principio, los dise\u00f1adores de adidas tienen en cuenta la posterior reutilizaci\u00f3n de su producto en su desarrollo: La Ultraboost DNA Loop, que se sorte\u00f3 entre los consumidores interesados en octubre de 2020 por primera vez, est\u00e1 hecha de un solo material desde la suela hasta los cordones y est\u00e1 pegada sin pegamento. Una vez que la zapatilla llega al final de su ciclo de vida, se puede desmenuzar y reutilizar. En la primavera de 2021, adidas lanzar\u00e1 la sucesora en un volumen mayor.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

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        • Con la organizaci\u00f3n medioambiental Parley for the Oceans, en 2021, Adidas pretende producir 17 millones de pares de zapatillas con residuos de pl\u00e1stico reciclado recogidos en playas y regiones costeras, despu\u00e9s de m\u00e1s de 15 millones en 2020.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

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            • Adidas seguir\u00e1 ampliando su oferta de productos veganos. Para Adidas, la sostenibilidad significa utilizar menos pl\u00e1stico y menos material animal. En 2020, adidas lanz\u00f3 versiones veganas de varios cl\u00e1sicos, como las adidas Stan Smith, que se convirtieron r\u00e1pidamente en un \u00e9xito de ventas. Este a\u00f1o, adidas pretende abrir nuevos caminos. Junto con sus socios, adidas est\u00e1 desarrollando un nuevo material, una alternativa de cuero puramente biol\u00f3gica hecha de micelio, y la utilizar\u00e1 por primera vez en la creaci\u00f3n de calzado. Adem\u00e1s, adidas se ha comprometido con “Vier Pfoten”, una organizaci\u00f3n de protecci\u00f3n de los animales, a prohibir completamente las pieles en la fabricaci\u00f3n de sus productos.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

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                • En colaboraci\u00f3n con sus socios, adidas est\u00e1 desarrollando pieles de origen vegetal, algod\u00f3n reciclado y una zapatilla de running especialmente respetuosa con el clima.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

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                    • En colaboraci\u00f3n con los proveedores de la empresa, adidas se propone lograr la neutralidad clim\u00e1tica mundial para 2050 y en toda su cadena de suministro.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

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                        • Adidas lanza su primer bono de sostenibilidad.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n ","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[130],"tags":[131,498,499,500,501,502,503,504,505,506,170,507,508,509,510,511,512,513,514,516,515,197,517,518,519,520],"class_list":{"0":"post-1235","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-moda-sostenible-lujo","8":"tag-adidas-es","9":"tag-adidas-sostenible","10":"tag-adidas-stan-smith","11":"tag-adidas-stan-smith-veganas","12":"tag-algodon-reciclado","13":"tag-breaking-news-2","14":"tag-cuero-de-micelio","15":"tag-cuero-vegano","16":"tag-luxiders","17":"tag-metas-sostenibles-2021","18":"tag-moda-sostenible-es","19":"tag-neutralidad-climatica","20":"tag-noticias-de-moda","21":"tag-parley-for-the-oceans","22":"tag-pieles-de-origen-vegetal","23":"tag-poliester-recliclado","24":"tag-primeble","25":"tag-primegreen","26":"tag-prohibicion-cuero-animal","27":"tag-proteccion-animal","28":"tag-proteccion-cuero-animal","29":"tag-sustainable-fashion-news-es","30":"tag-ultraboost-dna-loop","31":"tag-vier-pfoten","32":"tag-zapatillas","33":"tag-zapatillas-veganas"},"acf":[],"yoast_head":"Adidas | Metas sostenibles para el 2021<\/title>\n<meta name=\"description\" content=\"Adidas utilizar\u00e1 m\u00e1s del 60% de poli\u00e9ster reciclado en sus productos. 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