{"id":13614,"date":"2023-02-07T14:18:05","date_gmt":"2023-02-07T13:18:05","guid":{"rendered":"http:\/\/luxiders.com.w01cc729.kasserver.com\/?p=13614"},"modified":"2023-02-07T14:39:37","modified_gmt":"2023-02-07T13:39:37","slug":"isabel-marant-es-pionera-en-la-moda-circular-con-su-nueva-plataforma-de-segunda-mano","status":"publish","type":"post","link":"https:\/\/luxiders.com\/es\/isabel-marant-es-pionera-en-la-moda-circular-con-su-nueva-plataforma-de-segunda-mano\/","title":{"rendered":"Isabel Marant es pionera en la moda circular con su nueva plataforma de segunda mano"},"content":{"rendered":"
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La marca de lujo francesa ha revelado sus planes de lanzar un sitio web de reventa de art\u00edculos vintage, ofreciendo restaurar los art\u00edculos usados para que, en lugar de acumular polvo en el fondo del armario o, peor a\u00fan, llegar al vertedero, puedan ser amados de nuevo.<\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Para recibir el Newsletter de Luxiders Magazine,\u00a0suscr\u00edbete aqu\u00ed<\/a><\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Al regenerar la vida \u00fatil de sus prendas despu\u00e9s de la venta y la temporada, Isabel Marant<\/a> da un paso radical hacia la sostenibilidad. Junto con las colecciones de todo el a\u00f1o, la plataforma ofrecer\u00e1 a los consumidores la oportunidad de ahorrar algo de dinero, salvar el medio ambiente y descubrir piezas vintage \u00fanicas.<\/p>\n

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Isabel Marant AW21<\/figcaption><\/figure> <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n
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C\u00d3MO FUNCIONA<\/h2>\n

La plataforma ofrece a los clientes la oportunidad de donar art\u00edculos de Isabel Marant ya usados a cambio de cr\u00e9dito de la marca. Los art\u00edculos se evaluar\u00e1n por su valor, se reparar\u00e1n si es necesario y se revender\u00e1n en la plataforma. Adem\u00e1s, la plataforma acoger\u00e1 prendas y accesorios “fuera de temporada” o “stock no utilizado”.<\/p>\n

Este modelo circular va a contracorriente de la industria de la moda, amenazando con alterar la r\u00edgida estacionalidad de las tendencias y las prendas.<\/p>\n

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“El mercado de segunda mano est\u00e1 en auge, y las marcas est\u00e1n entrando en \u00e9l… Con la reventa superando el crecimiento del sector de la moda en general, las marcas deben considerar sus opciones” Cathleen Chen, citada por ThredUp<\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Luxe Digital revel\u00f3 que el mercado del lujo de segunda mano est\u00e1 creciendo cuatro veces m\u00e1s r\u00e1pido que el mercado del lujo primario<\/a>; y se ha predicho que la moda de segunda mano ser\u00e1 incluso m\u00e1s popular que la moda r\u00e1pida para 2029.\u00a0<\/a><\/p>\n

Por tanto, para marcas de moda de lujo como Marant, invertir en el potencial de segunda mano de sus prendas es de vital importancia tanto para obtener beneficios como para atraer a consumidores cada vez m\u00e1s conscientes de su huella en la ropa. Adem\u00e1s, Marant propuso que su nueva plataforma vintage donara una parte de los ingresos a apoyar la educaci\u00f3n y la artesan\u00eda de las mujeres ind\u00edgenas a trav\u00e9s del Isabel Marant Endowment Fund.<\/p>\n

Un paso as\u00ed es monumental para el sector del lujo: al crear una conversaci\u00f3n en torno a la reventa y la circularidad y dar ejemplo de c\u00f3mo pueden funcionar, Marant es pionera en un cambio progresivo que favorece el dise\u00f1o atemporal y la longevidad frente a la moda de usar y tirar. Parece que Marant podr\u00eda estar contribuyendo a sentar las bases de un sector de la moda de lujo radicalmente reimaginado… le recomendamos que est\u00e9 atento a m\u00e1s iniciativas de moda circular, en un futuro no muy lejano.<\/p>\n

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\"niamh-profile\"<\/p>\n

\u00a0+\u00a0 Words: Niamh Heron, Luxiders Magazine\u00a0<\/strong><\/em><\/p>\n

BA Journalism and Media Graduate, based in Leeds, UK<\/em><\/p>\n

Connect with her through Instagram @niamh.heron or Linkedin<\/em><\/p>\n

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 <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n ","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":13662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-13614","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categorizar"},"acf":[],"yoast_head":"Isabel Marant pionera en moda circular con plataforma de segunda mano<\/title>\n<meta name=\"description\" content=\"Isabel Marant ha revelado sus planes de lanzar un sitio web de reventa de moda de lujo de segunda mano que ofrece la restauraci\u00f3n de art\u00edculos usados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxiders.com\/es\/isabel-marant-es-pionera-en-la-moda-circular-con-su-nueva-plataforma-de-segunda-mano\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Isabel Marant pionera en moda circular con plataforma de segunda mano\" \/>\n<meta property=\"og:description\" content=\"Isabel Marant ha revelado sus planes de lanzar un sitio web de reventa de moda de lujo de segunda mano que ofrece la restauraci\u00f3n de art\u00edculos usados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxiders.com\/es\/isabel-marant-es-pionera-en-la-moda-circular-con-su-nueva-plataforma-de-segunda-mano\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainable Fashion - 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