{"id":14866,"date":"2021-12-24T00:50:00","date_gmt":"2021-12-23T23:50:00","guid":{"rendered":"http:\/\/luxiders.com.w01cc729.kasserver.com\/edible-beauty\/"},"modified":"2023-02-16T17:57:43","modified_gmt":"2023-02-16T16:57:43","slug":"belleza-comestible","status":"publish","type":"post","link":"https:\/\/luxiders.com\/es\/belleza-comestible\/","title":{"rendered":"Belleza comestible | Los nuevos suplementos de belleza"},"content":{"rendered":"
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Los suplementos de belleza en forma de p\u00edldoras y polvos existen desde hace a\u00f1os. Sin embargo, las actualizaciones recientes de la legislaci\u00f3n en China pueden significar el impulso necesario para que realmente brote una nueva rama de la industria, la belleza comestible, que tome estos productos existentes y les d\u00e9 una renovaci\u00f3n propia.<\/span><\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Para recibir el Newsletter de Luxiders Magazine,\u00a0suscr\u00edbete aqu\u00ed<\/a><\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Imag\u00ednate prepar\u00e1ndote para el d\u00eda. Preparas una taza de caf\u00e9 antes de ir al ba\u00f1o a lavarte la cara. Delante del espejo desenroscas varios frascos y botes de sueros y humectantes, los aplicas y luego, si te apetece hacer un esfuerzo adicional, haces lo mismo con un poco de maquillaje. Terminas la rutina con una \u00faltima botella. Abres la tapa, sumerges los dedos y… tomas una gomita de \u00e1cido hialur\u00f3nico con sabor a melocot\u00f3n para masticar. A estas alturas, tu caf\u00e9 tambi\u00e9n est\u00e1 listo; todo lo que necesita es una pizca de crema de col\u00e1geno y tu rutina de belleza est\u00e1 completa.<\/span><\/p>\n

Aunque este escenario pueda parecer extra\u00f1o, la noci\u00f3n de que la salud exterior de nuestra piel se ve afectada por nuestra salud y bienestar internos no es un concepto nuevo de ninguna manera. Beber agua, limitar la ingesta de az\u00facar, evitar los alimentos procesados, son recomendaciones que se repiten con frecuencia para mejorar la calidad y la salud de nuestra piel. Pero en los \u00faltimos a\u00f1os, la industria de la belleza ha comenzado a tomarse el dicho \u201ceres lo que comes\u201d un poco m\u00e1s en serio. Los suplementos de belleza comenzaron a ganar m\u00e1s tracci\u00f3n en 2018 cuando el col\u00e1geno irrumpi\u00f3 en la escena de la belleza de EEUU como un nuevo ingrediente para el cuidado de la piel, no solo para aplicarlo sobre el cuerpo, sino tambi\u00e9n dentro del cuerpo, para obtener sus beneficios. Estados Unidos, con una legislaci\u00f3n sobre suplementos nutricionales bastante relajada, comenz\u00f3 a dar la bienvenida a su mercado a todo tipo de p\u00edldoras, polvos y l\u00edquidos que contienen col\u00e1geno, junto con algunas otras ofertas m\u00e1s extravagantes y sabrosas, como cremas de caf\u00e9, caldos de huesos, lattes<\/em> prefabricados y barritas de prote\u00edna. Ese a\u00f1o, EEUU experiment\u00f3 un enorme aumento del 61% en sus ventas de suplementos de belleza en comparaci\u00f3n con el a\u00f1o anterior. Ahora, se espera que el valor de mercado global de los suplementos de belleza aumente de 2,32 mil millones de d\u00f3lares en 2018 a la incre\u00edble cantidad de 3,33 mil millones de d\u00f3lares para 2026.<\/span><\/p>\n <\/div>\n <\/div>\n

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\u00a9 Pop & Bottle<\/figcaption><\/figure> <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n
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Sin embargo, la obsesi\u00f3n del consumidor estadounidense por el col\u00e1geno no es responsable de todo el crecimiento esperado. Una gran parte se debe a cambios legislativos muy recientes en China, que ya es el segundo mercado m\u00e1s grande de suplementos de belleza en el mundo (Jap\u00f3n ocupa el primer lugar, Italia el tercero y Estados Unidos el cuarto). Chen Li, director asociado de Mintel Food & Drink explica que “a principios de 2021, la Comisi\u00f3n Nacional de Salud de China aprob\u00f3 el uso del \u00e1cido hialur\u00f3nico como ingrediente en alimentos y bebidas. Antes, solo se aprob\u00f3 en 2008 para su empleo en suplementos diet\u00e9ticos”. El \u00e1cido hialur\u00f3nico (AH), una sustancia que se produce por naturaleza en la piel, los ojos y los tejidos conectivos, puede ayudar a rellenar la piel y suavizar las arrugas cuando se aplica t\u00edpicamente, pero tambi\u00e9n cuando se ingiere. Los pasillos de belleza han estado llenos de innumerables productos que afirman que el AH ha sido el ingrediente h\u00e9roe durante a\u00f1os, pero con la nueva pol\u00edtica del gobierno en vigor, ahora tambi\u00e9n se ha apoderado de los pasillos de las tiendas de comestibles chinas. En enero, la firma de biotecnolog\u00eda Bloomage revel\u00f3 que lanzar\u00edan una marca de alimentos totalmente centrada en el AH llamada Hyalur; en febrero, la marca de comida china Wonderlab present\u00f3 sus caramelos blandos de AH con sabor a melocot\u00f3n<\/a>; y en marzo, la marca de bebidas de Wuhan Hankow Er Chang debut\u00f3 con agua con gas con saborizante con AH<\/a>. Al igual que con las cremas de col\u00e1geno para caf\u00e9 y las barras de prote\u00edna en los EEUU, es f\u00e1cil ver c\u00f3mo estas golosinas de AH ayudar\u00e1n a expandir el sector de la belleza comestible: suenan mucho m\u00e1s accesibles, menos desalentadoras y m\u00e1s deliciosas que tener que tragar una pastilla todos los d\u00edas. Y si la comunidad de belleza en China tiene un apetito tan grande por el AH como lo ha tenido Estados Unidos por el col\u00e1geno en los \u00faltimos a\u00f1os, entonces sabemos que los lanzamientos de productos y las innovaciones no se detendr\u00e1n all\u00ed.<\/span><\/p>\n <\/div>\n <\/div>\n

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A pesar del camino m\u00e1s f\u00e1cil para comercializar los suplementos de belleza en los EEUU (no es necesaria una revisi\u00f3n antes de comercializarlos), la industria de la belleza comestible sigue siendo mucho m\u00e1s peque\u00f1a all\u00ed que en el Este. Carol Zhou, jefa de la oficina de representaci\u00f3n de inversiones e innovaci\u00f3n empresarial de China en Shiseido, explica que la importancia de \u201clos cosm\u00e9ticos y los alimentos que provienen de la misma fuente\u201d tiene sus ra\u00edces en la Medicina Tradicional China, lo que hace que la belleza comestible sea algo que los consumidores orientales pueden estar aceptando m\u00e1s f\u00e1cilmente. Dicho esto, con la nueva legislaci\u00f3n vigente en China y la importaci\u00f3n y exportaci\u00f3n en curso de tendencias de belleza entre Oriente y Occidente, puede que sea solo cuesti\u00f3n de tiempo antes de que el \u00e1cido hialur\u00f3nico comestible, el col\u00e1geno y otros productos de belleza finalmente alcancen su m\u00e1ximo potencial en todo el mundo.<\/span><\/p>\n

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\"Dorice<\/p>\n

\u00a0+\u00a0 Words: Dorice Lee, Luxiders Magazine Contributor<\/strong><\/em><\/p>\n

Dorice Lee is a freelance writer and editor from Vancouver, Canada who is endlessly fascinated by the ever-growing potential of the sustainability movement. Through her work she hopes to contribute to that movement by making the notion of sustainability approachable and accessible.<\/em><\/p>\n

IG: @doricelee<\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n ","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":14850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1180],"tags":[2581,2582,2583,2584],"class_list":{"0":"post-14866","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lujo-sostenible-belleza","8":"tag-beauty-es","9":"tag-beauty-community-es","10":"tag-beauty-supplements-es","11":"tag-cosmetics-es"},"acf":[],"yoast_head":"Belleza comestible | Los nuevos suplementos de belleza<\/title>\n<meta name=\"description\" content=\"Beauty supplements in the form of pills and powders have been around for years. 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