{"id":15621,"date":"2021-03-04T15:43:00","date_gmt":"2021-03-04T14:43:00","guid":{"rendered":"http:\/\/luxiders.com.w01cc729.kasserver.com\/shoppers-demand-for-more-sustainable-beauty-products\/"},"modified":"2023-02-24T13:34:24","modified_gmt":"2023-02-24T12:34:24","slug":"compradores-exigen-productos-de-belleza-sostenible","status":"publish","type":"post","link":"https:\/\/luxiders.com\/es\/compradores-exigen-productos-de-belleza-sostenible\/","title":{"rendered":"Los compradores exigen m\u00e1s productos de belleza sostenible"},"content":{"rendered":"
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Aunque muchas empresas de cosm\u00e9ticos est\u00e1n adoptando envases ecol\u00f3gicos, f\u00f3rmulas respetuosas con el medio ambiente y buenas pr\u00e1cticas \u00e9ticas, los compradores creen que todav\u00eda no es suficiente. Casi tres cuartas partes (71%) de los consumidores brit\u00e1nicos se\u00f1alan que las marcas de belleza deben ser m\u00e1s sostenibles, incluidos los envases.<\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Para recibir el Newsletter de Luxiders Magazine,\u00a0suscr\u00edbete aqu\u00ed<\/a><\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Los consumidores inteligentes de hoy en d\u00eda son muy conscientes del producto que utilizan y de su proceso de fabricaci\u00f3n. La agencia inglesa The Pull Agency, especializada en marcas de salud y belleza, llev\u00f3 a cabo una encuesta sobre el futuro de la belleza en la que participaron 2.000 personas y en la que se pregunt\u00f3 sobre: “Sostenibilidad: \u00bfLe importa realmente a su consumidor?”<\/a>. La agencia se pregunta si existe un mercado potencial tras el auge de las opciones de belleza sostenibles.<\/p>\n

La jefa de estrategia de marca de The Pull Agency, Claire Rance, revela que el 46% de los participantes cree que el mayor reto de la industria de la belleza son los residuos de pl\u00e1stico. Casi todos los participantes creen que las marcas no son lo suficientemente transparentes sobre sus credenciales de sostenibilidad. Adem\u00e1s, el estudio se\u00f1ala la importancia del reciclaje: El 45% de los compradores brit\u00e1nicos admite que intenta buscar los s\u00edmbolos de reciclaje\u00a0cuando compra productos de belleza. Y el 67% ha reciclado sus antiguos envases de belleza.<\/p>\n

La investigaci\u00f3n revel\u00f3 que nueve de cada diez compradores buscan credenciales sostenibles en sus compras de belleza y cuidado personal. Sin embargo, el 70% de los participantes afirman que no encuentran las declaraciones de sostenibilidad de las marcas lo suficientemente claras como para identificar las diferencias de sus productos con respecto a otros.<\/p>\n

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“La sostenibilidad se ha convertido en un elemento clave del marketing de algunas marcas de belleza y cuidado personal, especialmente cuando se dirigen al p\u00fablico m\u00e1s joven, pero este estudio sugiere que muchas de ellas todav\u00eda tienen un largo camino por recorrer.” – Claire Rance\u00a0<\/em><\/p>\n

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A\u00f1ade que las marcas deber\u00edan centrarse en el comportamiento de los consumidores y ser m\u00e1s transparentes sobre sus productos y empresas.\u00a0Aunque la accesibilidad sigue siendo el factor que m\u00e1s influye en las decisiones de los consumidores a la hora de comprar productos de salud, belleza y cuidado personal, el estudio muestra que el 88% de los compradores pagar\u00eda m\u00e1s por productos con aut\u00e9nticas credenciales de sostenibilidad.<\/p>\n

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\u00a0 \u00a0+\u00a0 Words: Alvia Zuhadmono, Luxiders Magazine\u00a0<\/strong><\/em><\/p>\n

Sustainable communication student | Sweden-based writer<\/i><\/p>\n

Connect with her on LinkedIn\u00a0<\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n ","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":15614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1180],"tags":[2581,2740,2741,230],"class_list":{"0":"post-15621","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lujo-sostenible-belleza","8":"tag-beauty-es","9":"tag-beauty-care-es","10":"tag-conscious-shopper-es","11":"tag-eco-friendly-es"},"acf":[],"yoast_head":"Los compradores exigen m\u00e1s productos de belleza sostenible<\/title>\n<meta name=\"description\" content=\"Una agencia de UK condujo un estudio que revela que los compradores a\u00fan no est\u00e1n satisfechos con la demanda de productos de belleza sostenible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxiders.com\/es\/compradores-exigen-productos-de-belleza-sostenible\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los compradores exigen m\u00e1s productos de belleza sostenible\" \/>\n<meta property=\"og:description\" content=\"Una agencia de UK condujo un estudio que revela que los compradores a\u00fan no est\u00e1n satisfechos con la demanda de productos de belleza sostenible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxiders.com\/es\/compradores-exigen-productos-de-belleza-sostenible\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainable Fashion - 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