{"id":17004,"date":"2020-06-08T11:16:00","date_gmt":"2020-06-08T09:16:00","guid":{"rendered":"http:\/\/luxiders.com.w01cc729.kasserver.com\/frankfurt-fashion-week\/"},"modified":"2023-03-06T12:53:31","modified_gmt":"2023-03-06T11:53:31","slug":"frankfurt-fashion-week","status":"publish","type":"post","link":"https:\/\/luxiders.com\/es\/frankfurt-fashion-week\/","title":{"rendered":"Nace Frankfurt Fashion Week, con la Sostenibilidad como Tema General"},"content":{"rendered":"
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Messe Frankfurt y Premium Group han unido fuerzas para lanzar Frankfurt Fashion Week. A partir del verano de 2021, la metr\u00f3polis del Rin-Main ser\u00e1 el nuevo hogar de una comunidad de moda y estilo de vida con visi\u00f3n de futuro. La Semana de la Moda en Frankfurt am Main se convertir\u00e1 en realidad a trav\u00e9s de ferias, conferencias, desfiles y eventos que se realizar\u00e1n en toda la ciudad. \u00bfEl enfoque?: los dos temas principales ser\u00e1n la digitalizaci\u00f3n y la sostenibilidad.<\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Para recibir el Newsletter de Luxiders Magazine,\u00a0suscr\u00edbete aqu\u00ed<\/a><\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Frankfurt Fashion Week<\/a>\u00a0 har\u00e1 su debut en el verano de 2021. Para que el evento despegue, el mayor organizador de ferias del mundo con recinto ferial propio, Messe Frankfurt, y el Grupo Premium, como iniciadores; as\u00ed como la ciudad de Frankfurt am Main y el estado alem\u00e1n de Hesse como anfitriones, unen fuerzas. Juntos apuestan por crear un ecosistema completamente nuevo compuesto por ferias comerciales, conferencias, desfiles y eventos para profesionales y consumidores en Frankfurt am Main.<\/p>\n

\u201cEsto transformar\u00e1 el centro financiero de Frankfurt en un nuevo punto de acceso para la escena internacional de la moda y el estilo de vida y crear\u00e1 una nueva metr\u00f3polis internacional de la moda. Organizar una Semana de la Moda en Frankfurt presenta una oportunidad econ\u00f3mica \u00fanica para la Ciudad de Frankfurt am Main. Estamos esperando efectos positivos con la generaci\u00f3n de m\u00e1s de 200 millones de euros por a\u00f1o para nuestra ciudad natal y la regi\u00f3n “, ha enfatizado el alcalde de la ciudad de Frankfurt am Main en la conferencia de prensa de hoy. \u201cFrankfurt es reconocida por su impacto en el estilo, el arte, la arquitectura y el dise\u00f1o y su escena \u00fanica de clubes, bares y restaurantes. La Frankfurt Fashion Week ahora tambi\u00e9n aumentar\u00e1 nuestro atractivo como punto de acceso internacional de la moda. Transmitiremos el tema de la moda y el dise\u00f1o al resto de la ciudad y lo complementaremos con nuestros propios eventos. Me enorgullece haber podido atraer estas tres ferias comerciales destacadas con no menos de 2.000 expositores desde Berl\u00edn a Frankfurt\u201d, concluye Peter Feldmann.<\/p>\n

\u201cEn los pr\u00f3ximos a\u00f1os, la ciudad est\u00e1 preparada para proporcionar los fondos necesarios para mostrar a la gente de cerca y de lejos que el potencial creativo de Frankfurt. Junto con el Estado de Hesse y Messe Frankfurt, nosotros, la Ciudad de Frankfurt, realmente queremos que la Semana de la Moda de Frankfurt tenga un buen comienzo y haga de la ciudad el foco de la moda de Alemania. Y desempe\u00f1aremos nuestro papel en eso\u201d, agrega el tesorero de la ciudad, Uwe Becker, quien junto con el concejal de Asuntos Econ\u00f3micos Markus Frank ha destacado las oportunidades de desarrollo de la Semana de la Moda en Frankfurt am Main.<\/p>\n

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\u201cDesde un desfile de modas en el Zeil, nuestra calle comercial m\u00e1s rentable, o una pasarela en el<\/em> Eiserner Steg o eventos enfocados en el streetwear en el Hafenpark, tan popular entre los patinadores: nuestra innovadora, din\u00e1mica y cosmopolita metr\u00f3polis acoge la Semana de la Moda con los brazos abiertos”, declara Markus Frank, Concejal de Asuntos Econ\u00f3micos.<\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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SOSTENIBILIDAD COMO TEMA PRINCIPAL<\/h3>\n

Frankfurt Fashion Week nace impulsar la inspiraci\u00f3n en estos tiempos. \u201cUn evento como la pr\u00f3xima Semana de la Moda de Frankfurt es de gran importancia econ\u00f3mica para Frankfurt como capital ferial. Est\u00e1 enviando una se\u00f1al importante y positiva a una industria que ha sido particularmente afectada por las consecuencias de la pandemia del coronavirus. El estado de Hesse est\u00e1 comprometido con las pr\u00e1cticas comerciales sostenibles, la conservaci\u00f3n de los recursos y la protecci\u00f3n del clima. La promoci\u00f3n de las industrias creativas ha sido el objetivo de la pol\u00edtica econ\u00f3mica de Hesse durante a\u00f1os. Y como la Semana de la Moda de Frankfurt ha hecho de la sostenibilidad su tema principal, tambi\u00e9n supone un compromiso real desde esta perspectiva. No podr\u00eda haber una mejor opci\u00f3n para Frankfurt y el Estado de Hesse”, ha declarado Tarek Al-Wazir, Ministro de Econom\u00eda, Energ\u00eda, Transporte y Vivienda de Hesse.<\/p>\n

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A core component of Frankfurt Fashion Week are Europe\u2019s biggest fashion fairs: Premium, Europe\u2019s most relevant business platform for advanced women\u2019s and menswear, Seek, one of the most progressive tradeshows for contemporary fashion, and Neonyt, the leading hub for sustainable fashion. Together with the Fashionsustain and Fashiontech conferences, they are all moving from Berlin to Frankfurt am Main.<\/p>\n

\u201cFive platforms, three tradeshows, two conferences, over 2,000 designers, brands and fashion companies \u2013 Frankfurt Fashion Week will become an extremely attractive and relevant destination for the international fashion business. We believe in the concept of a physical Fashion Week, but one that is different to anything we have seen before. Frankfurt Fashion Week will enable us to fully play to our textile strengths gained from over 50 textile tradeshows worldwide. And it will result in new synergies along the entire supply chain\u201d, says Detlef Braun, Member of the Executive Board of Messe Frankfurt.<\/p>\n

From skyscrapers, exhibition and concert halls and bars to clubs and off-locations \u2013 the whole city will become a stage for long-lasting business connections.\u00a0Fashion, design, media, art and music \u2013 the runway shows and events of Frankfurt Fashion Week bring together Frankfurt\u2019s creative scene with the international fashion community. Progressively curated and presented, closely interwoven with local and international key players.<\/p>\n

\u201cFrankfurt Fashion Week is purposely aimed at a forward-looking, digital-savvy fashion and lifestyle community. B2B, B2C, B2P, P2P \u2013 all avenues are open. A synthesis of fashion, lifestyle, digital innovations and sustainability is always guaranteed to result in something new and unexpected. And that is exactly our aim. Unveiling the unexpected. Frankfurt is a fresh, new location for this. We\u2019re looking forward to it,\u201d says Anita Tillmann, Managing Partner of the Premium Group.<\/p>\n

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Frankfurt Fashion Week\u00a0ha hecho de la sostenibilidad su tema principal. Premium, la plataforma de negocios m\u00e1s relevante de Europa para ropa femenina y masculina moderna; Seek, una de las ferias m\u00e1s progresivas de la moda contempor\u00e1nea; y Neonyt, el centro l\u00edder de moda sostenible; junto con las conferencias Fashionsustain y Fashiontech, se mudar\u00e1n de Berl\u00edn a Frankfurt am Main a partir de la Primavera Verano 2021.<\/em><\/p>\n

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DIGITALIZACI\u00d3N Y SOSTENIBILIDAD, EL “MUST HAVE” DEL MOMENTO<\/h3>\n

“Revelar lo inesperado” es una promesa: Frankfurt Fashion Week combinar\u00e1 moda, dise\u00f1o, sostenibilidad y tecnolog\u00eda, dando lugar a cooperaciones inesperadas y mostrando lo que ya es posible hoy en d\u00eda. “Sostenibilidad aplicada” y “Digitalizaci\u00f3n aplicada” forman los pilares estrat\u00e9gicos del evento. La Semana de la Moda de Frankfurt har\u00e1 que productos, colecciones y modelos de negocio innovadores y m\u00e1s sostenibles sean accesibles al mercado en general. Al mismo tiempo, tambi\u00e9n promover\u00e1 la interconexi\u00f3n orientada hacia el futuro de la moda y la tecnolog\u00eda como parte de la realidad digital real. Con ferias internacionales l\u00edderes como Techtextil, Texprocess y Texworld, y m\u00e1s de 50 ferias textiles en todo el mundo, la red Texpertise de Messe Frankfurt abrir\u00e1 m\u00e1s sinergias.<\/p>\n

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