{"id":22094,"date":"2021-06-23T13:25:00","date_gmt":"2021-06-23T11:25:00","guid":{"rendered":"http:\/\/luxiders.com.w01cc729.kasserver.com\/secondhand-will-be-bigger-than-fast-fashion-by-2029\/"},"modified":"2023-04-17T13:09:01","modified_gmt":"2023-04-17T11:09:01","slug":"el-sector-de-la-segunda-mano-superara-al-de-la-moda-rapida-en-2029","status":"publish","type":"post","link":"https:\/\/luxiders.com\/es\/el-sector-de-la-segunda-mano-superara-al-de-la-moda-rapida-en-2029\/","title":{"rendered":"El sector de la segunda mano superar\u00e1 al de la moda r\u00e1pida en 2029"},"content":{"rendered":"
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La generaci\u00f3n Z est\u00e1 liderando el cambio hacia un futuro sostenible en el que la reventa y la segunda mano son la nueva tendencia.<\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Para recibir el Newsletter de Luxiders Magazine,\u00a0suscr\u00edbete aqu\u00ed<\/a><\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Seg\u00fan el informe de reventa 2020 de ThredUp, uno de los principales revendedores online, el futuro de la moda es vintage. \u00a0Parece que el mercado de segunda mano est\u00e1 a punto de recuperar su primer puesto superando a la industria de la moda r\u00e1pida. El informe cita informaci\u00f3n estad\u00edstica de la empresa de an\u00e1lisis GlobalData para respaldar sus conclusiones.<\/p>\n

El inicio del cambio est\u00e1 fechado en 2019, cuando la reventa creci\u00f3 25 veces m\u00e1s r\u00e1pido (49%) que el sector minorista, que s\u00f3lo creci\u00f3 un 2% ese a\u00f1o. Debido a la incertidumbre econ\u00f3mica que lleg\u00f3 con la pandemia, m\u00e1s consumidores preferir\u00e1n el thrifting. Se adopt\u00f3 una nueva afici\u00f3n: remendar la ropa, el bricolaje, y se espera que contin\u00fae en el futuro.\u00a0 As\u00ed, se espera que la reventa sea mayor que la moda r\u00e1pida en 2029, y se prev\u00e9 que el mercado total de segunda mano crezca hasta casi duplicar el tama\u00f1o del comercio minorista en ese mismo a\u00f1o.<\/p>\n

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“La nueva normalidad ha comenzado a emerger, con los consumidores indicando que adaptar\u00e1n cambios de comportamiento a largo plazo que durar\u00e1n m\u00e1s all\u00e1 de Covid”, McKinsey & Company, seg\u00fan cita ThredUp.<\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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LA SOSTENIBILIDAD SE CONVIERTE EN UNA PRIORIDAD<\/h3>\n

La tendencia est\u00e1 liderada por la Generaci\u00f3n Z, seguida de cerca por los Millennials. “Los j\u00f3venes consumidores est\u00e1n adoptando la moda de segunda mano m\u00e1s r\u00e1pidamente que cualquier otro grupo de edad”, afirma el informe. \u00a0La generaci\u00f3n Z da prioridad a la sostenibilidad. Son conscientes de las condiciones en las que viven los trabajadores de la moda r\u00e1pida y saben lo perjudicial que es para el planeta la sobreproducci\u00f3n y los residuos. El 80% dice que no hay estigma en la compra de moda usada y el 90% est\u00e1 abierto a comprar de segunda mano cuando el dinero es escaso.<\/p>\n

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Sie sehen gerade einen Platzhalterinhalt von Standard<\/strong>. Um auf den eigentlichen Inhalt zuzugreifen, klicken Sie auf den Button unten. Bitte beachten Sie, dass dabei Daten an Drittanbieter weitergegeben werden.<\/p>

Inhalt entsperren<\/a> Erforderlichen Service akzeptieren und Inhalte entsperren<\/a> <\/div> Weitere Informationen<\/a> <\/div><\/div><\/div>\n<\/div>\n
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La pandemia de la Covid fue un punto de inflexi\u00f3n para la moda. Los cierres y el propio virus abrieron los ojos a muchos. Las marcas que contribuyeron positivamente a los necesitados durante la Covid est\u00e1n recibiendo un mayor apoyo de los clientes. El 70% de ellos est\u00e1n de acuerdo en que abordar el cambio clim\u00e1tico es m\u00e1s importante que nunca y planean cambiar su gasto hacia marcas sostenibles.<\/p>\n

Los expertos del sector coinciden en que la moda r\u00e1pida est\u00e1 condenada al fracaso. The Wall Street Journal dice: “La b\u00fasqueda de gangas, la preocupaci\u00f3n por el medio ambiente y la econom\u00eda colaborativa han borrado el estigma de los art\u00edculos usados al mismo tiempo que la tecnolog\u00eda ha hecho que las compras de segunda mano sean m\u00e1s accesibles, fiables y geniales”.<\/p>\n

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“La ‘normalidad’ del pasado no est\u00e1 funcionando para mucha gente en este pa\u00eds. No funciona para nuestro planeta. No funciona para nuestra econom\u00eda. Tenemos que trabajar para encontrar otro camino. Podemos hacerlo mejor”. – James Reinhart, cofundador y director general de ThredUP<\/em><\/p>\n

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La revoluci\u00f3n de la moda est\u00e1 aqu\u00ed. Es hora de poner en orden nuestras prioridades y de que las grandes marcas sean responsables de sus acciones. La reventa es mejor para el planeta y para el bolsillo, as\u00ed que el comercio minorista tiene que ponerse las pilas y centrarse en lo que realmente importa si quiere seguir adelante.<\/p>\n

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\"Ane<\/p>\n

\u00a0+\u00a0 Words: Ane Briones, Luxiders Magazine\u00a0<\/strong><\/em><\/p>\n

Journalism graduate | Basque Country based writer<\/em><\/p>\n

IG: @anebriones<\/a><\/em><\/p>\n

 <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n ","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":22087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[130],"tags":[3978,3979,193,359],"class_list":{"0":"post-22094","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-moda-sostenible-lujo","8":"tag-bargain-hunting-es","9":"tag-breaking-news-es","10":"tag-sustainable-fashion-es","11":"tag-sustainable-luxury-es"},"acf":[],"yoast_head":"El sector de la segunda mano superar\u00e1 al de la moda r\u00e1pida en 2029<\/title>\n<meta name=\"description\" content=\"La generaci\u00f3n Z est\u00e1 liderando el cambio hacia un futuro sostenible en el que la reventa y la segunda mano son la nueva tendencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxiders.com\/es\/el-sector-de-la-segunda-mano-superara-al-de-la-moda-rapida-en-2029\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El sector de la segunda mano superar\u00e1 al de la moda r\u00e1pida en 2029\" \/>\n<meta property=\"og:description\" content=\"La generaci\u00f3n Z est\u00e1 liderando el cambio hacia un futuro sostenible en el que la reventa y la segunda mano son la nueva tendencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxiders.com\/es\/el-sector-de-la-segunda-mano-superara-al-de-la-moda-rapida-en-2029\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainable Fashion - 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