{"id":23071,"date":"2023-05-13T17:24:46","date_gmt":"2023-05-13T15:24:46","guid":{"rendered":"http:\/\/luxiders.com.w01cc729.kasserver.com\/?p=23071"},"modified":"2023-05-17T14:19:47","modified_gmt":"2023-05-17T12:19:47","slug":"entrevista-influencer-moda-digital-ekaterina-gorbik","status":"publish","type":"post","link":"https:\/\/luxiders.com\/es\/entrevista-influencer-moda-digital-ekaterina-gorbik\/","title":{"rendered":"Entrevista con la influencer de la moda digital Ekaterina Gorbik"},"content":{"rendered":"    <section id=\"textblock-block_1e24b7f0b3623780778f62bbbba25066\" class=\"section position-relative gp-block gp-textblock pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                                    <div class=\"intro \">\n                            <p style=\"text-align: center;\">Para Ekaterina Gorbik, la moda es su pasi\u00f3n y utiliza las redes sociales para compartir looks y retazos de su vida con quienes la siguen. Tambi\u00e9n se preocupa mucho por el planeta, por lo que a principios de 2021 inici\u00f3 una colaboraci\u00f3n con el proveedor de moda digital XR Couture. Aqu\u00ed nos habla del papel de la moda digital en las redes sociales y de lo que podr\u00eda significar para el medio ambiente.<\/p>\n                        <\/div>\n                                                                                                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"newsletter-block_1d3bc140cf8ce7e1eaefa1fd9ac2544a\" class=\"section position-relative gp-block gp-newsletter pt-0 pb-0 my-5\">\n        <div class=\"container\">\n            <div class=\"row g-0 pt-4 pb-3\">\n                <div class=\"col-lg-12 content text-center border pt-3\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                            <p><em>Para recibir el Newsletter de Luxiders Magazine,\u00a0<a href=\"https:\/\/landing.mailerlite.com\/webforms\/landing\/w2a1t0\" target=\"_blank\" rel=\"noopener\">suscr\u00edbete aqu\u00ed<\/a><\/em><\/p>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"textblock-block_a78461b19b04e7338c79e5a62ec2c39a\" class=\"section position-relative gp-block gp-textblock pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                                <p><strong><em>\u00bfCu\u00e1les son los mayores beneficios de la moda digital, en particular dentro de tu profesi\u00f3n?\u00a0<\/em><\/strong><\/p>\n<p>La prioridad para m\u00ed, como persona que trabaja en la industria de la sostenibilidad y la moda, es el impacto ecol\u00f3gico de la ropa virtual. Adem\u00e1s, como influencer, para m\u00ed es importante que en una imagen digital se puedan utilizar formas y texturas que en la vida real son poco realistas. Por ejemplo, prendas iridiscentes, bolsos de piel de cocodrilo o vestidos con estructuras voluminosas. La ropa digital permite vestir algo que no se puede vestir en la realidad. Esa es su gran ventaja.<\/p>\n<p><strong><em>\u00bfCu\u00e1l cree que es el camino m\u00e1s prometedor ahora mismo hacia una industria de la moda m\u00e1s sostenible?\u00a0<\/em><\/strong><\/p>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"textblock-block_ebf83c0fceb0e32d022ac813425d2f30\" class=\"section position-relative gp-block gp-textblock pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                                                                            <div class=\"highlighted mt-5 mt-lg-6 px-lg-5\">\n                            <p style=\"text-align: center;\"><span style=\"color: #d6a16b;\"><em>&#8220;Uno de cada diez compradores adquiere ropa exclusivamente para crear contenido. Despu\u00e9s, en el mejor de los casos, los art\u00edculos se devuelven a la tienda; en el peor, se env\u00edan al vertedero&#8221;.<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"textblock-block_b8b2befd942a152291854805f65f49ea\" class=\"section position-relative gp-block gp-textblock pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                                <p>En este contexto, la ropa virtual adquiere no s\u00f3lo un valor de entretenimiento, sino tambi\u00e9n ecol\u00f3gico: la ropa digital es m\u00e1s barata, se produce m\u00e1s r\u00e1pido, puede existir en cantidades m\u00e1s limitadas y no da\u00f1a el medio ambiente. La moda virtual reduce las emisiones en un 95% y no requiere el coste de mantenimiento y eliminaci\u00f3n de la ropa.<\/p>\n<p>Esta estrategia empresarial puede conducir a la industria hacia un consumo m\u00e1s consciente y sostenible. Las personas que s\u00f3lo quieran un conjunto nuevo podr\u00e1n comprar ropa digital, y el resto encargar\u00e1 por adelantado prendas reales de dise\u00f1adores tradicionales.\u00a0Por supuesto, este formato no sustituir\u00e1 por completo a la ropa anal\u00f3gica, pero sin duda se har\u00e1 con cierta cuota de mercado.<\/p>\n<p><strong><em>\u00bfQu\u00e9 crees que hace falta para que el movimiento de la moda digital se generalice? \u00bfQuieres que la moda digital se generalice?\u00a0<\/em><\/strong><\/p>\n<p>S\u00ed, claro. Supongo que cuando veamos aparecer uno o dos vestidos digitales en los armarios de Chiara Ferragni, Leonie Hanne y otras blogueras famosas, podremos hablar de popularidad de la moda digital.<\/p>\n<p><strong><em>\u00bfQu\u00e9 es lo que m\u00e1s te ilusiona del futuro de la moda digital y hacia d\u00f3nde ves que va?\u00a0<\/em><\/strong><\/p>\n<p>Me gustar\u00eda que la gente percibiera la moda digital no como un espect\u00e1culo, sino como una peque\u00f1a contribuci\u00f3n que puede hacer a la sostenibilidad de nuestro planeta.<\/p>\n<p><strong><em>\u00bfCrees que la moda digital supone un trastorno para la cultura de los influencers? En caso afirmativo, \u00bfes positiva o negativa?\u00a0<\/em><\/strong><\/p>\n<p>Definitivamente, la moda digital no destruye la cultura de los influencers, simplemente crea un nuevo nivel a la vez que ampl\u00eda el mercado de los influencers. Muy pocas personas pueden comprar un bolso de Chanel por 4.500 d\u00f3lares, pero hay muchos influencers, incluso en las ciudades m\u00e1s peque\u00f1as del mundo, que pueden comprar un bonito bolso virtual por 20 d\u00f3lares.<\/p>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"media-block_bdf5bec777c86e3d5fd9b0473241dd28\" class=\"section position-relative gp-block gp-media pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                            <\/div>\n            <\/div>\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 img-scaled\">\n                                                                                                                                                <figure class=\"mb-4 pt-lg-5 mb-lg-5 ps-lg-3 pe-lg-3\" data-aos=\"fade-up\" data-aos-duration=\"1000\"><div class=\"img-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1237\" src=\"https:\/\/luxiders.com\/content\/uploads\/Ekaterina-Gorbik-Image-1-luxiders-magazine.jpeg\" class=\"img-fluid w-100\" alt=\"blogger, content creator, digital fashion, digital image, dressforclimate, ecological impact, Ekaterina gorbik, environment, ethical fashion, fashion, fashion designers, fashion influencer, future of fashion, influencer, Instagram, interview, social media, sustainability, sustainable consumption, sustainable fashion, virtual clothing, XR Couture\" srcset=\"https:\/\/luxiders.com\/content\/uploads\/Ekaterina-Gorbik-Image-1-luxiders-magazine.jpeg 1000w, https:\/\/luxiders.com\/content\/uploads\/Ekaterina-Gorbik-Image-1-luxiders-magazine-243x300.jpeg 243w, https:\/\/luxiders.com\/content\/uploads\/Ekaterina-Gorbik-Image-1-luxiders-magazine-828x1024.jpeg 828w, https:\/\/luxiders.com\/content\/uploads\/Ekaterina-Gorbik-Image-1-luxiders-magazine-768x950.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><figcaption>\u00a9Ekaterina Gorbik<\/figcaption><\/figure>                                                                                            <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"textblock-block_fbc661311e10006d7b22b2f5108a09b1\" class=\"section position-relative gp-block gp-textblock pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                                <p><strong><em>\u00bfC\u00f3mo es para ti la reacci\u00f3n y el compromiso cuando publicas un atuendo digital frente a uno f\u00edsico tradicional?\u00a0<\/em><\/strong><\/p>\n<p>Para ser sincera, cuando publicaba im\u00e1genes m\u00edas con ropa digital, la reacci\u00f3n de mi comunidad era mucho mejor que cuando publicaba, por ejemplo, unas gafas de Dior o un bolso de Bottega Venetta. Probablemente porque hoy en d\u00eda hay tanta gente con las mismas narices, los mismos labios, los mismos bolsos y los mismos accesorios que s\u00f3lo algo nuevo puede atraernos. Y la ropa digital es algo nuevo para nosotros.<\/p>\n<p><strong><em>Dado que las piezas de moda digital suelen crearse pensando en los ojos hiperconsumistas de las redes sociales, \u00bfcrees que volver\u00e1s a ponerte alguna de las piezas que has comprado hasta ahora? \u00bfPor qu\u00e9?\u00a0<\/em><\/strong><\/p>\n<p>La ropa digital tiene que ser vibrante, y no me refiero al color, sino al atractivo. La ropa digital tambi\u00e9n es necesaria para &#8220;salir&#8221; en las redes sociales. Tiene una funci\u00f3n diferente: se trata de su efecto y en absoluto de su garant\u00eda de comodidad f\u00edsica. Y si el efecto se mide en el n\u00famero de &#8220;me gusta&#8221;, entonces creo que se puede llevar muchas veces.<\/p>\n<p><strong><em>\u00bfCrees que los influencers deber\u00edan estar obligados a revelar si una prenda es digital o no?\u00a0<\/em><\/strong><\/p>\n<p>Por supuesto que s\u00ed, si hablamos de la popularizaci\u00f3n de la ropa virtual. No deja de ser una especie de publicidad, aunque sea sostenible.<\/p>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"media-block_5bde8b305ee83380e8df8a495c3cfad6\" class=\"section position-relative gp-block gp-media pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                            <\/div>\n            <\/div>\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 img-scaled\">\n                                                                                                                                                <figure class=\"mb-4 pt-lg-5 mb-lg-5 ps-lg-3 pe-lg-3\" data-aos=\"fade-up\" data-aos-duration=\"1000\"><div class=\"img-container\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"1131\" src=\"https:\/\/luxiders.com\/content\/uploads\/Ekaterina-Gorbik-Image-2-luxiders-magazine-p.jpeg\" class=\"img-fluid w-100\" alt=\"Interview with a Digital Fashion Influencer: Ekaterina Gorbik\" srcset=\"https:\/\/luxiders.com\/content\/uploads\/Ekaterina-Gorbik-Image-2-luxiders-magazine-p.jpeg 848w, https:\/\/luxiders.com\/content\/uploads\/Ekaterina-Gorbik-Image-2-luxiders-magazine-p-225x300.jpeg 225w, https:\/\/luxiders.com\/content\/uploads\/Ekaterina-Gorbik-Image-2-luxiders-magazine-p-768x1024.jpeg 768w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/div><figcaption>\u00a9Ekaterina Gorbik<\/figcaption><\/figure>                                                                                            <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"textblock-block_bb5701cdf692dbac58ff4a2da5331026\" class=\"section position-relative gp-block gp-textblock pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                                <p><strong><em>\u00bfEs la moda digital un trending topic entre la comunidad de influencers o eres una early adopter? \u00bfEst\u00e1n tus seguidores tan entusiasmados como t\u00fa con esta innovaci\u00f3n?\u00a0<\/em><\/strong><\/p>\n<p>Durante el lock-down, trabaj\u00e9 en el departamento de sostenibilidad de una gran empresa de petr\u00f3leo y gas. Al mismo tiempo, siempre me ha interesado la moda: es mi pasi\u00f3n.<\/p>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"textblock-block_9b1fe39bef0f83487778a2edd078963b\" class=\"section position-relative gp-block gp-textblock pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                                                                            <div class=\"highlighted mt-5 mt-lg-6 px-lg-5\">\n                            <p style=\"text-align: center;\"><em><span style=\"font-weight: 400; color: #d6a16b;\">&#8220;As\u00ed que me enfrent\u00e9 a un problema: las tiendas f\u00edsicas estaban cerradas, la entrega online de ropa se retrasaba varios d\u00edas o incluso semanas y yo, junto con muchas otras personas que estaban sentadas entre los confines de cuatro paredes, quer\u00eda empezar a publicar m\u00e1s en Instagram&#8221;.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"textblock-block_74aa60cbca48b4e7131366a27e5ad8af\" class=\"section position-relative gp-block gp-textblock pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                                <p>Ten\u00eda mucho contenido, pero hab\u00eda problemas con la ropa que llevaba. En mi cuenta de Instagram tengo un hashtag, #DressForClimate. Lo uso para promover c\u00f3mo la moda puede ayudar a detener el cambio clim\u00e1tico, y a trav\u00e9s de \u00e9l me ofrecieron una colaboraci\u00f3n con una plataforma digital de ropa. As\u00ed fue como publiqu\u00e9 mi primer outfit en ropa digital. Por desgracia, ahora mismo no hay muchas influencers que lleven ropa digital, pero creo que es cuesti\u00f3n de tiempo.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em><strong>Esta entrevista forma parte del exhaustivo art\u00edculo &#8220;Moda digital, la nueva frontera&#8221; publicado en nuestro n\u00famero 7 de Luxiders Magazine Print. Compra la revista digital\u00a0<a href=\"https:\/\/luxiders.com\/produkt\/luxiders-digital-issue-7\/\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a>.\u00a0\u00a0<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em><strong>\u00a0+\u00a0 Words:<br \/>\nDorice Lee<br \/>\nLuxiders Magazine Contributor<\/strong><\/em><\/p>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    ","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":22951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[130],"tags":[4180,2905,4181,144,385,151,242,4182,193],"class_list":{"0":"post-23071","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-moda-sostenible-lujo","8":"tag-blogger-2","9":"tag-digital-fashion-es","10":"tag-dressforclimate-2","11":"tag-ethical-fashion-es","12":"tag-fashion-es","13":"tag-future-of-fashion-es","14":"tag-sustainability-es","15":"tag-sustainable-consumption-2","16":"tag-sustainable-fashion-es"},"acf":[],"yoast_head":"<title>Interview with a Digital Fashion Influencer: Ekaterina Gorbik<\/title>\n<meta name=\"description\" content=\"Fashion Influencer Ekaterina Gorbik discusses with us the role of digital fashion on social media and what it could mean for the environment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxiders.com\/es\/entrevista-influencer-moda-digital-ekaterina-gorbik\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with a Digital Fashion Influencer: Ekaterina Gorbik\" \/>\n<meta property=\"og:description\" content=\"Fashion Influencer Ekaterina Gorbik discusses with us the role of digital fashion on social media and what it could mean for the environment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxiders.com\/es\/entrevista-influencer-moda-digital-ekaterina-gorbik\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainable Fashion - 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