{"id":32313,"date":"2016-12-20T08:09:00","date_gmt":"2016-12-20T07:09:00","guid":{"rendered":"http:\/\/luxiders.com.w01cc729.kasserver.com\/?p=32313"},"modified":"2024-01-16T09:44:37","modified_gmt":"2024-01-16T08:44:37","slug":"studio-jux-moda-ecologica","status":"publish","type":"post","link":"https:\/\/luxiders.com\/es\/studio-jux-moda-ecologica\/","title":{"rendered":"Studio Jux: el hombre p\u00farpura que cre\u00f3 una marca de moda"},"content":{"rendered":"
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\u00a1Qu\u00e9 grande es el mundo sostenible! Cuanto m\u00e1s investigamos, m\u00e1s nos inspira\u2026 y la lista de marcas que se suben al tren de la creatividad ecol\u00f3gica y \u00e9tica parece reproducirse por segundos. \u00a1Eso nos hace pensar en un precioso futuro para nosotros\u2026 y para todos nuestros lectores, y lo mejor de todo, para el planeta!<\/p>\n

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Para recibir el Newsletter de Luxiders Magazine,\u00a0suscr\u00edbete aqu\u00ed<\/a><\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Un\u00a0hombre p\u00farpura, sereno, templado,\u00a0cambi\u00f3\u00a0la vida de la fundadora de Studio Jux, Jitske Lundgren,\u00a0una dise\u00f1adora de moda formada en el Instituto Franc\u00e9s de la Moda.\u00a0<\/span><\/em><\/h4>\n
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Pero, a veces, en este precioso mundo sostenible que se est\u00e1 desarrollando al margen de las prisas y las cosas mal hechas, resulta dif\u00edcil encontrar dise\u00f1adores de moda que se adapten a la est\u00e9tica de Luxiders -vanguardista, con cierto tinte\u00a0athleisure<\/em>\u00a0y un background muy comprometido con el medio ambiente y el respeto a las personas-. Otras veces, por el contrario, la creatividad llama a nuestra puerta y encontramos marcas como\u00a0Studio Jux<\/strong>, una\u00a0firma\u00a0de\u00a0moda\u00a0sostenible<\/strong>\u00a0alegre, con un gui\u00f1o al lujo\u00a0y un c\u00f3digo de\u00a0comercio justo<\/strong>\u00a0muy transparente, una marca emergente con mucho talento.<\/div>\n
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Una historia muy inspiracional<\/h3>\n

Studio\u00a0Jux fue fundado por\u00a0Jitske Lundgren<\/strong>\u00a0y\u00a0Carlien Helmink<\/strong>\u00a0en el a\u00f1o 2008 con la creencia de que la moda deb\u00eda ser divertida y agradable para todos: para los dise\u00f1adores, para las personas que trabajan en las f\u00e1bricas y para las personas\u00a0que la visten. La historia es muy bonita.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Las colecciones de Studio Jux vienen con un pasaporte, que nos permite\u00a0conocer\u00a0a los creadores de las prendas a trav\u00e9s de perfiles virtuales\u00a0vinculados a cada\u00a0<\/span>prenda. \u00a1Eso s\u00ed que es una gran idea!<\/span><\/em><\/h4>\n

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Durante un viaje a la India, un\u00a0hombre p\u00farpura<\/em>\u00a0cambi\u00f3 las ideas que ten\u00eda sobre la moda Jitske Lundgrens (1980, fundadora y dise\u00f1adora de\u00a0estudio Jux).\u00a0El hombre indio era responsable de te\u00f1ir telas. El hombre se meti\u00f3 en un ba\u00f1o lleno de tinte p\u00farpura y, cuando sali\u00f3, su piel segu\u00eda teniendo el mismo color.<\/em>\u00a0La idea de Lundgrens cambi\u00f3. Pensaba que la moda era divertida, pero no, no era divertida para las\u00a0personas\u00a0que la hacen.\u00a0Entonces, Lundgrens decidi\u00f3 montar\u00a0Studio Jux\u00a0y hacerlo a su manera, con un impacto positivo en las personas y en el planeta. Lundgren se mud\u00f3 a Katmand\u00fa (Nepal), donde vivi\u00f3 durante varios a\u00f1os y abri\u00f3 las puertas de una f\u00e1brica en 2008.<\/p>\n

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Carlien Helmink, Directora de Studio Jux, realiz\u00f3 un viaje\u00a0por India y Nepal en 2008 y qued\u00f3 paralizada por la pobreza y la contaminaci\u00f3n causada por la industria de la moda. Le encantaba la moda, pero su idea no era trabajar para una industria tan da\u00f1ina, esa no pod\u00eda ser una idea de\u00a0\u00e9xito para ella. Decidi\u00f3 trabajar en Studio Jux como \u00a0voluntaria durante m\u00e1s de un a\u00f1o antes de unirse oficialmente con Lundgren.<\/p>\n

Studio Jux y sus rockstars<\/h3>\n

Naci\u00f3 as\u00ed esta\u00a0marca sostenible de lujo\u00a0para hombres y mujeres que ofrece una alternativa a la moda r\u00e1pida. Est\u00e1 centrada en maximizar el impacto econ\u00f3mico social y minimizar la huella ambiental. Con los principios del comercio justo y\u00a0la vanguardia como principales pilares de la identidad de esta marca, cada prenda de Jux es finamente elaborada por sastres nepal\u00edes bajo condiciones laborales justas, monitoreadas por\u00a0Fair Wear Foundation<\/strong>. Por supuesto, todo lo que lleva una etiqueta de Studio Jux ha sido elaborado con nuevos materiales\u00a0eco-friendly<\/strong>, naturales,\u00a0org\u00e1nicos o reciclados.\u00a0<\/strong>Lundgren, que estudi\u00f3 Marketing y Moda en el\u00a0Institut fran\u00e7ais de la Mode de Par\u00eds,\u00a0<\/strong>define sus dise\u00f1os como minimalistas.<\/p>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Adem\u00e1s de nuestra colecci\u00f3n, gracias a nuestra secci\u00f3n Passports pod\u00e9is encontrar una amplia gama de productos bien dise\u00f1ados que han sido realizados de forma sostenible y \u00e9tica por otras marcas. Por ejemplo, pod\u00e9is comprar un vaquero realizado de hilo reciclado, un vestido hecho de seda vegana y el m\u00e1s delicioso chocolate org\u00e1nico.<\/span><\/em><\/h4>\n

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Y \u00a1atenci\u00f3n al dato!, porque esta marca se ha inventado\u00a0la campa\u00f1a\u00a0My Nepali Tailor is a Rockstar<\/em>, un\u00a0programa\u00a0handshake<\/em>\u00a0que nos permite\u00a0conocer<\/em>\u00a0a los creadores de las prendas a trav\u00e9s de perfiles virtuales que podemos\u00a0consultar en la\u00a0web que aparece en las etiquetas de las prendas de moda.<\/p>\n

Adem\u00e1s, las colecciones de\u00a0Studio Jux est\u00e1n realizadas\u00a0en su propia f\u00e1brica, creada a trav\u00e9s de proyectos de empoderamiento de las mujeres y empresas sociales con sede en Katmand\u00fa, Nepal.\u00a0Siendo los due\u00f1os de la f\u00e1brica, nos aseguramos que un supervisor de Studio Jux est\u00e1 presente all\u00ed con los trabajadores, para guiar y apoyar al equipo\u00a0<\/em>\u2013 dicen los fundadores.<\/p>\n

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Studio Jux solo tiene una tienda, un renovado garage de 175 metros cuadrados situado en la calle Ceintuurbaan, 252, en Amsterdam; pero sus colecciones tambi\u00e9n se pueden comprar a trav\u00e9s de su tienda online y en otros 16 pa\u00edses donde la marca est\u00e1 presente en unas 80 tiendas. Os recomendamos que le ech\u00e9is un ojo a su web, porque hay cosas realmente preciosas.<\/p>\n

Esta marca de moda gan\u00f3 en 2019 el \u00a0Ethical Fashion Award<\/strong>\u00a0in Paris y en 2012 se hizo con\u00a0el premio de\u00a0Green Fashion Competition<\/strong>, una iniciativa de\u00a0Amsterdam Fashion Week<\/strong>\u00a0y el ministerio holand\u00e9s de econom\u00eda. En 2013, la fundaci\u00f3n gan\u00f3 el premio\u00a0ASN World Prize<\/strong>\u00a0en la categor\u00eda Comercio Justo. En 2014, \u00a0Studio Jux tambi\u00e9n fue premiada con una inversi\u00f3n de\u00a0Village Capital y en este a\u00f1o 2016, ha ganado\u00a0el premio\u00a0Social Enterprise Audience<\/strong>\u00a0de Elsevier Juist.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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+ info:\u00a0Studio Jux<\/a><\/strong><\/em><\/p>\n

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