{"id":33550,"date":"2021-05-31T15:50:00","date_gmt":"2021-05-31T13:50:00","guid":{"rendered":"http:\/\/luxiders.com.w01cc729.kasserver.com\/?p=33550"},"modified":"2024-01-22T12:41:02","modified_gmt":"2024-01-22T11:41:02","slug":"mexico-acusa-grandes-marcas-de-moda-de-apropiacion-cultural","status":"publish","type":"post","link":"https:\/\/luxiders.com\/es\/mexico-acusa-grandes-marcas-de-moda-de-apropiacion-cultural\/","title":{"rendered":"M\u00e9xico acusa a grandes marcas de moda de apropiaci\u00f3n cultural"},"content":{"rendered":"
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M\u00e9xico va en contra de las grandes marcas de moda Zara, Anthropologie y Patowl por utilizar sin permiso patrones y otros elementos de textiles ind\u00edgenas mexicanos en sus colecciones. No es la primera vez que las marcas de moda internacionales explotan la cultura ind\u00edgena para su propio beneficio.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Para recibir el Newsletter de Luxiders Magazine,\u00a0suscr\u00edbete aqu\u00ed<\/a><\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Alejandra Frausto, secretaria de Cultura de M\u00e9xico, ha enviado cartas a Zara, Anthropologie y Patowl pidi\u00e9ndoles que aclaren en qu\u00e9 se basan para privatizar la “propiedad colectiva” de los textiles ind\u00edgenas mexicanos en sus colecciones sin permiso. En las mismas cartas, Frausto pide a las marcas que indiquen c\u00f3mo piensan compensar a las comunidades afectadas.<\/p>\n

El gobierno mexicano acusa a Zara, la mayor empresa de venta de ropa del mundo, de utilizar un patr\u00f3n distintivo de la comunidad ind\u00edgena mixteca del sure\u00f1o estado de Oaxaca en uno de sus vestidos. Anthropologie incorpor\u00f3 elementos creados por la Comunidad Mixe de Santa Mar\u00eda Tlahuitoltepec en un par de pantalones cortos; mientras que Patowl hizo una “copia fiel” de la ropa tradicional de la comunidad zapoteca para una l\u00ednea de camisetas.<\/p>\n

Seg\u00fan Frausto, la protecci\u00f3n de los derechos de las comunidades ind\u00edgenas, “que hist\u00f3ricamente han sido invisibles”, es un principio \u00e9tico que debe abordarse a nivel local y global. Las tres cartas, enviadas por el Ministerio, proporcionaban fotos e informaci\u00f3n que probaban el uso de los patrones mexicanos en el dise\u00f1o de las colecciones de las marcas internacionales. En las cartas se ped\u00eda a las marcas que no atentaran contra la “identidad y la econom\u00eda” de las culturas.<\/p>\n<\/div>\n

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The motifs represent elements of the earth<\/figcaption><\/figure> <\/div>\n
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Traditional Indigenous Garments can take months to be made<\/figcaption><\/figure> <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n
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Los dise\u00f1os que las marcas presuntamente copiaron de las comunidades ind\u00edgenas tienen un profundo significado y representan siglos de herencia y tradici\u00f3n para el pueblo mexicano. Los textiles de las comunidades ind\u00edgenas desempe\u00f1an diferentes papeles y tienen funciones sociales, culturales y econ\u00f3micas para sus comunidades. Adem\u00e1s, muchas de las t\u00e9cnicas utilizadas por los artesanos mexicanos tienen su origen en la \u00e9poca prehisp\u00e1nica. A menudo, la creaci\u00f3n de estas piezas tradicionales tarda entre semanas y meses en realizarse.<\/p>\n

En las cartas, Frausto pide a las marcas que “colaboren de forma respetuosa con las comunidades” sin menoscabar la identidad y la econom\u00eda de las mismas. En noviembre pasado, M\u00e9xico hizo el mismo reclamo a la dise\u00f1adora francesa\u00a0Isabel Marant<\/a>, quien luego se disculp\u00f3 con el gobierno, y a la comunidad ind\u00edgena de Michoac\u00e1n. En 2019, la Secretar\u00eda de Cultura tambi\u00e9n se quej\u00f3 de que Carolina Herrera copiaba dise\u00f1os de la comunidad de Tenango. La marca espa\u00f1ola Mango, tambi\u00e9n propiedad de Inditex, ha sido se\u00f1alada en el pasado por el mismo tema.<\/p>\n

Es hora de que pongamos sobre la mesa el debate sobre la protecci\u00f3n de los derechos y el patrimonio de las comunidades ind\u00edgenas locales de todo el mundo, que a menudo no pueden hacer nada, ni siquiera competir con las grandes empresas. Para una marca de moda r\u00e1pida puede ser un dise\u00f1o m\u00e1s que estar\u00e1 en las tiendas durante un corto periodo de tiempo; pero para las comunidades locales estos dise\u00f1os transmiten historia, tradici\u00f3n y, muchas veces, son tambi\u00e9n su principal ingreso econ\u00f3mico.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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+ Words:
\n<\/em><\/strong>Leila Salinas
\n<\/em><\/strong>Luxiders Magazine<\/em><\/strong><\/p>\n

Journalist | Berlin-based\u00a0<\/em><\/p>\n

Connect with her on LinkedIn or Instagram (@leisalinas)<\/em><\/p>\n

 <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n ","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":33559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[130],"tags":[6512,1159,6516,6515,6509,6510,508,6513,6517,6514,6511],"class_list":{"0":"post-33550","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-moda-sostenible-lujo","8":"tag-anthropologie-3","9":"tag-apropiacion-cultural","10":"tag-comunidades-locales","11":"tag-cultura-indigena","12":"tag-mexico-2","13":"tag-mexico-acusa-a-grandes-marcas","14":"tag-noticias-de-moda","15":"tag-patowl-3","16":"tag-proteccion-de-las-comunidades-locales","17":"tag-textiles-indigenas-mexicanos","18":"tag-zara-3"},"acf":[],"yoast_head":"M\u00e9xico acusa a grandes marcas de moda de apropiaci\u00f3n cultural<\/title>\n<meta name=\"description\" content=\"M\u00e9xico va en contra de las grandes marcas de moda Zara, Anthropologie y Patowl por utilizar patrones y otros elementos de textiles ind\u00edgenas mexicanos en sus colecciones sin permiso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxiders.com\/es\/mexico-acusa-grandes-marcas-de-moda-de-apropiacion-cultural\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9xico acusa a grandes marcas de moda de apropiaci\u00f3n cultural\" \/>\n<meta property=\"og:description\" content=\"M\u00e9xico va en contra de las grandes marcas de moda Zara, Anthropologie y Patowl por utilizar patrones y otros elementos de textiles ind\u00edgenas mexicanos en sus colecciones sin permiso.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxiders.com\/es\/mexico-acusa-grandes-marcas-de-moda-de-apropiacion-cultural\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainable Fashion - 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