{"id":4055,"date":"2017-11-28T10:25:00","date_gmt":"2017-11-28T09:25:00","guid":{"rendered":"http:\/\/luxiders.com.w01cc729.kasserver.com\/?p=4055"},"modified":"2023-01-16T11:30:17","modified_gmt":"2023-01-16T10:30:17","slug":"informe-fundacion-ellen-macarthur","status":"publish","type":"post","link":"https:\/\/luxiders.com\/es\/informe-fundacion-ellen-macarthur\/","title":{"rendered":"Stella McCartney y Ellen MacArthur: no m\u00e1s desechos"},"content":{"rendered":"    <section id=\"textblock-block_d478443ac9d825ac53a2306760f80163\" class=\"section position-relative gp-block gp-textblock text-center pt-0 pb-5\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                                    <div class=\"intro px-lg-8\">\n                            <p class=\"p1\" style=\"text-align: center;\"><span class=\"s1\">Hoy, Ellen MacArthur y Stella McCartney han lanzado al un\u00edsono en Londres el nuevo informe de la Fundaci\u00f3n Ellen MacArthur \u00abUna nueva econom\u00eda textil: redise\u00f1ar el futuro de la moda\u00bb. El informe, creado por Circular Fibres Initiative, hace un llamamiento a la industria de la moda para que adopte una nueva visi\u00f3n y cree colaboraciones intersectoriales con el fin de conseguirla.<\/span><\/p>\n                        <\/div>\n                                                                                                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"newsletter-block_d2de278e05b22d81f1a91b13e07c60b1\" class=\"section position-relative gp-block gp-newsletter pt-0 pb-0 my-5\">\n        <div class=\"container\">\n            <div class=\"row g-0 pt-4 pb-3\">\n                <div class=\"col-lg-12 content text-center border pt-3\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                            <p><em>Para recibir el Newsletter de Luxiders Magazine,\u00a0<a href=\"https:\/\/landing.mailerlite.com\/webforms\/landing\/w2a1t0\" target=\"_blank\" rel=\"noopener\">suscr\u00edbete aqu\u00ed<\/a><\/em><\/p>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"textblock-block_9bb2329405fb8fea2a377269284f3ad4\" class=\"section position-relative gp-block gp-textblock pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                                <p style=\"text-align: left;\">La ropa es una necesidad cotidiana, y para muchos, una expresi\u00f3n importante de la individualidad. Sin embargo, el modelo actual de la moda, el de comprar y tirar, es\u00a0la causa principal\u00a0de muchos impactos medioambientales y la p\u00e9rdida sustancial del valor econ\u00f3mico.<\/p>\n<p style=\"text-align: left;\">Como muestra el <strong>Informe de la Fundaci\u00f3n Ellen MacArthur<\/strong> \u00ab<strong>Una nueva econom\u00eda de los textiles: redise\u00f1ar el futuro de la moda<\/strong>\u00ab, cada segundo, el equivalente a un cami\u00f3n de basura de textiles se tira\u00a0o se quema. Con esto, se pierde un valor estimado de 500.ooo millones de d\u00f3lares americanos cada a\u00f1o, debido a que la ropa apenas se usa y rara vez se recicla. Si nada cambia, para 2050 la industria de la moda utilizar\u00e1 una cuarta parte del presupuesto mundial del carbono. Adem\u00e1s de generar\u00a0desperdicio, la industria es contaminante: el sector de la moda libera medio mill\u00f3n de toneladas de microfibras en el oc\u00e9ano cada a\u00f1o, lo que equivale a m\u00e1s de 50.000\u00a0millones de botellas de pl\u00e1stico. Lo m\u00e1s\u00a0probable es que estas\u00a0microfibras que se esparcen por el oc\u00e9ano no se puedan\u00a0sacar de \u00e9l\u00a0y puedan convertirse en parte de\u00a0las cadenas alimenticias, con las devastadoras consecuencias que esto supone para la biodiversidad del mar. Por eso, ahora, y no ma\u00f1ana, es el momento\u00a0de que la ropa se dise\u00f1e de manera diferente, se use durante\u00a0m\u00e1s tiempo y se recicle tanto como sea posible.<\/p>\n                                            <div class=\"highlighted mt-5 mt-lg-6 px-lg-5\">\n                            <p style=\"text-align: right;\">\u00abEl informe de la Fundaci\u00f3n Ellen MacArthur \u00abUna nueva econom\u00eda textil: Redise\u00f1ando el futuro de la moda\u00bb presenta una visi\u00f3n ambiciosa de un nuevo sistema, basado en principios de econom\u00eda circular, que ofrece beneficios a la econom\u00eda, la sociedad y el medio ambiente.\u00bb \u2013 Ellen MacArthur.<\/p>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"media-block_fde1a89d7adad6c8f3e6896c08ee0e0c\" class=\"section position-relative gp-block gp-media pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                        <p>&nbsp;<br \/>\nEl informe presenta una nueva visi\u00f3n positiva para un sistema que funciona, y convoca al p<strong>oder creativo de la industria de la moda<\/strong> para construirlo. En una <strong>nueva econom\u00eda del textil,<\/strong>\u00a0la ropa se dise\u00f1ar\u00eda para durar m\u00e1s, se usar\u00eda m\u00e1s y se podr\u00eda alquilar, revender y reciclar f\u00e1cilmente. Adem\u00e1s, no\u00a0liberar\u00eda toxinas ni contaminar\u00e1. Explorar nuevos materiales, modelos comerciales pioneros, aprovechar el poder del dise\u00f1o y encontrar formas de escalar mejores tecnolog\u00edas y soluciones son todos necesarios para crear una <strong>nueva econom\u00eda textil<\/strong>.<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 img-scaled\">\n                                                                                                                                                <figure class=\"mb-4 pt-lg-5 mb-lg-5 ps-lg-0 pe-lg-0\" data-aos=\"fade-up\" data-aos-duration=\"1000\"><div class=\"img-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1026\" height=\"684\" src=\"https:\/\/luxiders.com\/content\/uploads\/StellaMcCartney2.jpg\" class=\"img-fluid w-100\" alt=\"\" srcset=\"https:\/\/luxiders.com\/content\/uploads\/StellaMcCartney2.jpg 1026w, https:\/\/luxiders.com\/content\/uploads\/StellaMcCartney2-300x200.jpg 300w, https:\/\/luxiders.com\/content\/uploads\/StellaMcCartney2-1024x683.jpg 1024w, https:\/\/luxiders.com\/content\/uploads\/StellaMcCartney2-768x512.jpg 768w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/><\/div><figcaption>\u00a9 Stella McCartney Campaign AW 2017.<\/figcaption><\/figure>                                                                                            <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"media-block_393dd1b54abdb6dcf1e0e3bec319c358\" class=\"section position-relative gp-block gp-media pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                        <h2>Preocupante\u00a0informaci\u00f3n a\u00a0tener en cuenta<\/h2>\n<p>Solo para informarte, actualmente, los clientes compran m\u00e1s ropa de la que usar\u00e1n y r\u00e1pidamente se deshacen\u00a0de las prendas despu\u00e9s del uso. En todo el mundo, la\u00a0media\u00a0de las veces que se usa una prenda antes de que deje de usarse ha disminuido en un 36% en comparaci\u00f3n con hace 15 a\u00f1os.<\/p>\n<p>\u00bfQu\u00e9 m\u00e1s? Ah, s\u00ed: \u00abMenos del 1% del material utilizado para producir ropa se recicla en ropa nueva, lo que representa una p\u00e9rdida de m\u00e1s de 100.000 millones de d\u00f3lares americanos en materiales cada a\u00f1o\u00bb.<\/p>\n<p>Otra triste noticia: \u00abLa industria textil depende principalmente de recursos no renovables, 98 millones de toneladas en total por a\u00f1o, incluido el petr\u00f3leo para producir fibras sint\u00e9ticas, fertilizantes para cultivar algod\u00f3n y productos qu\u00edmicos para producir, te\u00f1ir y tintar fibras y textiles. La producci\u00f3n (incluida la producci\u00f3n de algod\u00f3n) tambi\u00e9n utiliza alrededor de 93.000\u00a0millones de metros c\u00fabicos de agua anualmente, lo que supone un\u00a0problema en algunas regiones con escasez de agua\u00bb.<\/p>\n<p>M\u00e1s informaci\u00f3n: \u00abDel total de fibra utilizada para prendas de vestir, el 87% se abandona\u00a0en vertederos o se incinera, lo que representa una oportunidad perdida de m\u00e1s de 100.000 millones de d\u00f3lares anuales\u00a0El uso de materiales y agua se volver\u00e1 cada vez m\u00e1s problem\u00e1tico\u00bb.<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 img-scaled\">\n                                                                                                                                                <figure class=\"mb-4 pt-lg-5 mb-lg-5 ps-lg-0 pe-lg-0\" data-aos=\"fade-up\" data-aos-duration=\"1000\"><div class=\"img-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"808\" src=\"https:\/\/luxiders.com\/content\/uploads\/StellaMcCartney1.jpg\" class=\"img-fluid w-100\" alt=\"\" srcset=\"https:\/\/luxiders.com\/content\/uploads\/StellaMcCartney1.jpg 1248w, https:\/\/luxiders.com\/content\/uploads\/StellaMcCartney1-300x194.jpg 300w, https:\/\/luxiders.com\/content\/uploads\/StellaMcCartney1-1024x663.jpg 1024w, https:\/\/luxiders.com\/content\/uploads\/StellaMcCartney1-768x497.jpg 768w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/div><figcaption>\u00a9 Stella McCartney Campaign AW 2017.<\/figcaption><\/figure>                                                                                            <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"textblock-block_98092e3a8625efb354c34d0715c85f30\" class=\"section position-relative gp-block gp-textblock pt-0 pb-0\">\n        <div class=\"container\">\n            <div class=\"row g-0\">\n                <div class=\"col-lg-12 content\" data-aos=\"fade-in\" data-aos-duration=\"1000\">\n                                                                                <h3>Llamamiento\u00a0a toda la industria de la moda<\/h3>\n<p>La Fundaci\u00f3n Ellen MacArthur hace un llamamiento a toda la industria para que respalde esta nueva visi\u00f3n y que lance una nueva ola de colaboraciones e innovaciones\u00a0entre las distintas industrias para lograrlo. Al presentar una clara comprensi\u00f3n de los desaf\u00edos enfrentados y las oportunidades econ\u00f3micas, as\u00ed como las palancas pr\u00e1cticas para los negocios, la innovaci\u00f3n y la acci\u00f3n pol\u00edtica, el informe <strong>New Textiles Economy<\/strong> es un paso vital en un enfoque liderado por la industria para desarrollar un sistema global de textiles adecuado para el siglo 21.<\/p>\n                                            <div class=\"highlighted mt-5 mt-lg-6 px-lg-5\">\n                            <p style=\"text-align: right;\">&#8220;El informe presenta una hoja de ruta para que podamos crear mejores negocios y un mejor ambiente. Abre\u00a0una\u00a0conversaci\u00f3n que nos permitir\u00e1 encontrar una manera de trabajar juntos para mejorar nuestra industria, el futuro de la moda y el futuro del planeta&#8221; &#8211; Stella McCartney.<\/p>\n<p>&nbsp;<\/p>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    ","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[130],"tags":[227,142,144,170,1073,193,195],"class_list":{"0":"post-4055","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-moda-sostenible-lujo","8":"tag-certified-organic-cotton-es","9":"tag-disenadores-de-moda-sostenibles-es","10":"tag-ethical-fashion-es","11":"tag-moda-sostenible-es","12":"tag-regenerated-fiber","13":"tag-sustainable-fashion-es","14":"tag-sustainable-fashion-designers-es"},"acf":[],"yoast_head":"<title>Nuevo informe de la Fundaci\u00f3n Ellen MacArthur | Luxiders<\/title>\n<meta name=\"description\" content=\"Hoy, Ellen MacArthur y Stella McCartney han lanzado en Londres el nuevo informe de la Fundaci\u00f3n Ellen MacArthur &quot;Una nueva econom\u00eda textil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxiders.com\/es\/informe-fundacion-ellen-macarthur\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevo informe de la Fundaci\u00f3n Ellen MacArthur | Luxiders\" \/>\n<meta property=\"og:description\" content=\"Hoy, Ellen MacArthur y Stella McCartney han lanzado en Londres el nuevo informe de la Fundaci\u00f3n Ellen MacArthur &quot;Una nueva econom\u00eda textil.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxiders.com\/es\/informe-fundacion-ellen-macarthur\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainable Fashion - 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