{"id":41876,"date":"2022-01-20T17:50:00","date_gmt":"2022-01-20T16:50:00","guid":{"rendered":"http:\/\/luxiders.com.w01cc729.kasserver.com\/?p=41876"},"modified":"2024-03-21T19:37:47","modified_gmt":"2024-03-21T18:37:47","slug":"fashionsustain-arrojamos-luz-al-futuro-industria-moda","status":"publish","type":"post","link":"https:\/\/luxiders.com\/es\/fashionsustain-arrojamos-luz-al-futuro-industria-moda\/","title":{"rendered":"Fashionsustain | Arrojamos luz sobre el futuro de la moda"},"content":{"rendered":"
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La tecnolog\u00eda, la sostenibilidad y la innovaci\u00f3n son impulsores importantes en una industria textil y de la moda de r\u00e1pida evoluci\u00f3n. Es por eso que Neonyt<\/a>invit\u00f3 a un grupo de expertos de la industria a su conferencia internacional Fashionsustain<\/a> para arrojar luz sobre los desaf\u00edos actuales que enfrenta la industria.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Para recibir el Newsletter de Luxiders Magazine,\u00a0suscr\u00edbete aqu\u00ed<\/a><\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Empezando a las 11:00 h. hasta las 14:00 h. el 19 de enero de 2021, los oradores brindaron pron\u00f3sticos valiosos y soluciones a problemas relacionados con la sostenibilidad, la crisis de la cadena de suministro y las innovaciones<\/a> en una serie de conferencias magistrales, inmersiones profundas y paneles de discusi\u00f3n. Alex Bohn, de la revista F.A.Z. Quarterly, moder\u00f3 el evento y proporcion\u00f3 comentarios de apertura y cierre.<\/span><\/p>\n

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“Tener que adaptarse constantemente a las nuevas circunstancias tambi\u00e9n ser\u00e1 una habilidad clave de nuestra industria en el futuro”. – Bettina B\u00e4r, directora de espect\u00e1culos de Neonyt.<\/span><\/em><\/span><\/h4>\n

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Luego sigui\u00f3 la neurocient\u00edfica Dra. Maren Urner con su discurso de apertura titulado Change the mindset<\/i>. El enfoque de su discurso fue sobre un fen\u00f3meno cient\u00edfico llamado brecha actitud-comportamiento. Los consumidores afirman cada vez m\u00e1s en los estudios que dan importancia a la sostenibilidad y est\u00e1n dispuestos a gastar m\u00e1s dinero en bienes producidos de forma sostenible. Sin embargo, otros estudios dictaminan que el precio sigue siendo uno de los criterios de compra m\u00e1s decisivos y que el comportamiento real del consumidor no se alinea con sus intenciones altruistas.<\/span><\/p>\n

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Seguidamente, la Dra. Maren Urner se uni\u00f3 a Karin Ziegler de la marca de moda Blutsgeschwister y Lutz Dietzold del German Design Council para reflexionar sobre el comportamiento de consumo de los consumidores y por qu\u00e9 las personas act\u00faan de manera diferente a lo que pretenden. Respondiendo a la pregunta de si el cambio real debe provenir del individuo o del sistema, la Dra. Maren Urner respondi\u00f3: \u201cNecesitamos ambos: un cambio individual y uno sist\u00e9mico. Pero el cambio sist\u00e9mico solo puede tener \u00e9xito si todos comenzamos individualmente. Porque, al final, el sistema est\u00e1 formado por nosotros como personas\u201d.<\/span><\/p>\n

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La etiqueta de certificaci\u00f3n administrada por el gobierno Gr\u00fcner Knopf invit\u00f3 a los participantes Axel Schr\u00f6der del minorista de caf\u00e9 Tchibo, Hannes Weber del fabricante de mochilas Fond Of y Christine Moser-Priewich de Gr\u00fcner Knopf a un panel de discusi\u00f3n. Los invitados hablaron sobre el Bot\u00f3n Verde, cu\u00e1nto se ha avanzado desde la perspectiva de la empresa y el impacto del esquema del gobierno en el futuro de las cadenas de suministro.<\/div>\n
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Posteriormente, Christian Salewski, de la empresa emergente de investigaci\u00f3n Flip, llev\u00f3 a la audiencia a una b\u00fasqueda de zapatillas en un esfuerzo por ayudar a los consumidores a navegar el ambiguo mercado de la sostenibilidad en una misi\u00f3n de transparencia. Por ejemplo, fue tras bastidores de uno de los videos m\u00e1s discutidos de la industria, Sneakerjagd, y junto con NDR, Die Zeit y celebridades famosas que expuso la verdad detr\u00e1s del reciclaje de zapatillas y las marcas que llevan a cabo pr\u00e1cticas\u00a0<\/span>falsas de reciclaje. Explic\u00f3: \u201cLos consumidores que quieren ser sostenibles no lo tienen f\u00e1cil en este momento. A menudo son incapaces de diferenciar entre campa\u00f1as de marketing ecol\u00f3gicas e intenciones honestas\u201d.<\/p>\n

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Para concluir el final de la conferencia Fashionsustain se celebr\u00f3 el panel de discusi\u00f3n Sostenibilidad en el punto de venta<\/i>con los ponentes Frederik Gottschling de la asociaci\u00f3n comercial del estado alem\u00e1n de Hesse, Marco Sch\u00fctte de la cooperaci\u00f3n comercial EK Servicegroup y Tanja Kliewe-Meyer de la marca sostenible Like a bird<\/i>. Juntos, deliberaron sobre c\u00f3mo el sector minorista puede transmitir su conocimiento y contribuir a crear conciencia sobre la sostenibilidad entre los consumidores y lo que eso podr\u00eda significar para el rejuvenecimiento de los centros de las ciudades.<\/span><\/p>\n

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+ Words:
\n<\/em><\/strong>Tyler Lea-Thompson
\nRevista Luxiders<\/em><\/strong><\/p>\n

+ Translation:
\n<\/em><\/strong>Marta Capdevila<\/i><\/b><\/p>\n

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 <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n ","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":42118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[378,2733,130],"tags":[8089,8090,8092,8091,8084,8085,8086,8093,8087,8088,8094,471,1168,242],"class_list":{"0":"post-41876","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arte-cultura","8":"category-lifestyle-es","9":"category-moda-sostenible-lujo","10":"tag-alex-bohn-2","11":"tag-axel-schroder","12":"tag-christian-salewski-3","13":"tag-christine-moser-priewich","14":"tag-comportamiento-del-consumidors","15":"tag-consejo-de-diseno-aleman","16":"tag-discussiones-profundas","17":"tag-dr-maren-urner-3","18":"tag-espacio-actitud-comportamiento","19":"tag-fashionsustain-3","20":"tag-frederik-gottschling-2","21":"tag-industria-de-la-moda","22":"tag-innovacion","23":"tag-sustainability-es"},"acf":[],"yoast_head":"Fashionsustain | Arrojamos luz sobre el futuro de la moda<\/title>\n<meta name=\"description\" content=\"En Fashionsustain de este a\u00f1o, se invit\u00f3 a un grupo de expertos de la industria a iluminar los desaf\u00edos actuales que enfrenta la industria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxiders.com\/es\/fashionsustain-arrojamos-luz-al-futuro-industria-moda\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashionsustain | Arrojamos luz sobre el futuro de la moda\" \/>\n<meta property=\"og:description\" content=\"En Fashionsustain de este a\u00f1o, se invit\u00f3 a un grupo de expertos de la industria a iluminar los desaf\u00edos actuales que enfrenta la industria.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxiders.com\/es\/fashionsustain-arrojamos-luz-al-futuro-industria-moda\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainable Fashion - 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