{"id":48852,"date":"2024-09-18T13:12:23","date_gmt":"2024-09-18T11:12:23","guid":{"rendered":"https:\/\/luxiders.com\/?p=48852"},"modified":"2024-09-20T12:55:34","modified_gmt":"2024-09-20T10:55:34","slug":"its-about-fucking-time-la-nueva-coleccion-de-invierno-2024-de-stella-mccartney","status":"publish","type":"post","link":"https:\/\/luxiders.com\/es\/its-about-fucking-time-la-nueva-coleccion-de-invierno-2024-de-stella-mccartney\/","title":{"rendered":"It’s About Fucking Time | La nueva colecci\u00f3n de Invierno 2024 de Stella McCartney"},"content":{"rendered":"
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Protagonizada por Eva Mendes y la cantautora RAYE, la esperada campa\u00f1a de invierno 2024 de Stella McCartney – \u00abIt’s About Fucking Time\u00bb- llega como grito de guerra en favor del activismo medioambiental y la moda \u00e9tica.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Para recibir el Newsletter de Luxiders Magazine,\u00a0suscr\u00edbete aqu\u00ed<\/a><\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Stella McCartney, defensora desde hace tiempo del lujo sin crueldad, sigue desarrollando el compromiso de su marca con la Madre Tierra, fusionando moda y activismo. Esta campa\u00f1a es una continuaci\u00f3n de sus esfuerzos por inspirar el cambio dentro de su comunidad mundial de agentes de cambio. El eslogan, \u00abIt’s About Fucking Time\u00bb, tiene su origen en una camiseta de tirantes personalizada que Stella McCartney luci\u00f3 durante la ceremonia de ingreso de su padre, Sir Paul McCartney, en el Sal\u00f3n de la Fama del Rock and Roll en 1999. Esta audaz declaraci\u00f3n se ha reinterpretado en la campa\u00f1a de Invierno 2024 como una llamada a la acci\u00f3n global, con el mensaje apareciendo en momentos codificados de activismo en todo el mundo. Esto incluye carteles de guerrilla, protestas en colaboraci\u00f3n con PETA y diversas iniciativas mundiales destinadas a llamar la atenci\u00f3n sobre la crisis medioambiental.<\/p>\n

La campa\u00f1a Invierno 2024 empareja las fuertes figuras femeninas de la colecci\u00f3n de Stella con criaturas complementarias, simbolizando la armon\u00eda entre la moda y el medio ambiente. En general, aboga por el planeta y la moda sin crueldad, poniendo de relieve el devastador impacto medioambiental de los materiales de origen animal.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Eva Mendes y RAYE: Voces para el Cambio\n<\/h2>\n

Para la campa\u00f1a de esta temporada, Stella ha elegido a dos mujeres pioneras que comparten su pasi\u00f3n por las causas sociales. Eva Mendes, actriz, modelo y escritora, es una firme defensora de los inmigrantes, las mujeres y los ni\u00f1os, gracias a su herencia latinoamericana. Tambi\u00e9n promueve la sostenibilidad a trav\u00e9s de sus iniciativas empresariales, como la creaci\u00f3n de una soluci\u00f3n sin pl\u00e1stico para el consumo de agua.<\/p>\n

RAYE, cantautora brit\u00e1nica, es conocida por concienciar sobre las injusticias en la industria musical, defender el feminismo y las cuestiones medioambientales. Ha abordado la crisis medioambiental, especialmente su impacto desproporcionado en las mujeres de color, tanto a trav\u00e9s de su m\u00fasica como de su activismo p\u00fablico. En 2024, bati\u00f3 el r\u00e9cord de premios BRIT ganados por un solo artista en un a\u00f1o, utilizando su plataforma para amplificar estas importantes causas.<\/p>\n

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According to PETA, cow leather has an environmental footprint nearly 10 times greater than plant-based alternatives and six times that of synthetic options. This contributes significantly to global warming, water pollution, habitat destruction, and greenhouse gas emissions. In highlighting these issues, Stella McCartney reinforces her belief that saving animals is essential to saving the planet\u2014and ourselves.<\/p>\n

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Para el invierno de 2024, el 90% de la colecci\u00f3n pr\u00eat-\u00e0-porter se ha elaborado con materiales responsables. Entre las innovaciones m\u00e1s destacadas figuran UPPEAL, un material de base biol\u00f3gica y libre de crueldad fabricado a partir de residuos de manzana; y Airlite\u00ae, una tecnolog\u00eda pionera de purificaci\u00f3n del aire utilizada en los ic\u00f3nicos bolsos Falabella.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Libre de Crueldad y Respetuosa con el Medioambiente\n<\/h2>\n

La colecci\u00f3n Invierno 2024 de Stella McCartney es una vuelta a la esencia de la mujer Stella. Los dise\u00f1os presentan proporciones exageradas, texturas elevadas y materiales innovadores y respetuosos con el medio ambiente. Como siempre, la colecci\u00f3n est\u00e1 libre de cuero, plumas, pelo y pieles ex\u00f3ticas, continuando el compromiso de la marca con la moda libre de crueldad.<\/p>\n

Para el invierno de 2024, el 90% de la colecci\u00f3n pr\u00eat-\u00e0-porter se ha elabora con materiales responsables. Entre las innovaciones m\u00e1s destacadas figuran UPPEAL, un material de base biol\u00f3gica y sin crueldad fabricado a partir de residuos de manzana, y Airlite\u00ae, una tecnolog\u00eda pionera de purificaci\u00f3n del aire utilizada en los ic\u00f3nicos bolsos Falabella. El mensaje es claro: ya es hora de que la industria de la moda ponga fin a sus pr\u00e1cticas destructivas, salvando tanto a los animales como al planeta.<\/p>\n

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Todas las fotos:
\n\u00a9 Ethan James Green for Stella McCartney.<\/em><\/strong><\/p>\n

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