{"id":5480,"date":"2022-04-25T11:47:00","date_gmt":"2022-04-25T09:47:00","guid":{"rendered":"http:\/\/luxiders.com.w01cc729.kasserver.com\/?p=5480"},"modified":"2023-01-05T13:05:56","modified_gmt":"2023-01-05T12:05:56","slug":"top-marcas-lujo-sostenibles-2022-prada","status":"publish","type":"post","link":"https:\/\/luxiders.com\/es\/top-marcas-lujo-sostenibles-2022-prada\/","title":{"rendered":"\u00bfC\u00f3mo de sostenible es Prada?"},"content":{"rendered":"
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Prada es una de las marcas que lidera el ranking “Top Sustainable Luxury Fashion Brands 2022”. Luxiders analiza el impacto de sus negocios, productos, acciones sociales y acciones culturales.<\/p>\n <\/div>\n

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Para recibir el Newsletter de Luxiders Magazine,\u00a0suscr\u00edbete aqu\u00ed<\/a><\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Impacto de negocios *****<\/span><\/strong><\/h3>\n

Impacto de los productos *****<\/span><\/strong><\/h3>\n

Impacto en la sociedad *****<\/span><\/strong><\/h3>\n

Impacto Cultural *****<\/span><\/strong><\/h3>\n

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IMPACTO EMPRESARIAL DE PRADA<\/span><\/h2>\n

El Grupo Prada ha firmado un acuerdo de suministro para alimentar todas sus instalaciones italianas con energ\u00eda 100% renovable; todos de fuentes solares, e\u00f3licas, hidroel\u00e9ctricas o geot\u00e9rmicas. Como parte del Pacto de Sostenibilidad, Prada quiere alcanzar cero emisiones netas de carbono para 2050, lograr un 100 % de energ\u00eda renovable para 2030, eliminar el pl\u00e1stico de un solo uso para 2030 y apoyar innovaciones y enfoques para eliminar la contaminaci\u00f3n por microfibras y regenerar programas de agricultura. En 2016, la F\u00e1brica de Valvigna gan\u00f3 el Premio Brand&Landscape por su restauraci\u00f3n y preservaci\u00f3n de la naturaleza. Sin embargo, Prada se ha fijado objetivos de sostenibilidad a\u00fan mayores con un pr\u00e9stamo de 50 millones de euros a 5 a\u00f1os con el Grupo Cr\u00e9dit Agricole para cumplir con tres demandas de sostenibilidad: n\u00famero de tiendas a las que se les ha asignado una certificaci\u00f3n LEED Gold o Platinum; cantidad de horas de capacitaci\u00f3n en sustentabilidad para los empleados; y el uso de Prada Re-Nylon (nylon regenerado) para la producci\u00f3n de bienes. Prada Group tambi\u00e9n ha comenzado a reutilizar el mobiliario utilizado para sus espect\u00e1culos. Los materiales se reciclan y encuentran una nueva vida despu\u00e9s del evento a trav\u00e9s de instalaciones y ventanas emergentes.<\/span><\/p>\n

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IMPACTO DE LOS PRODUCTOS DE PRADA<\/span><\/h3>\n

En 2019, Prada present\u00f3 su primera colecci\u00f3n sostenible de bolsos, llamada Re-Nylon, hecha de Econyl. Prometieron que en 2021 todos los materiales de nylon virgen ser\u00e1n reemplazados por Econyl. En mayo de 2019, Prada anunci\u00f3 que no usar\u00eda pieles a partir de su colecci\u00f3n SS20. En colaboraci\u00f3n con Fur Free Alliance (FFA), una coalici\u00f3n de m\u00e1s de 50 organizaciones de protecci\u00f3n animal de m\u00e1s de 40 pa\u00edses, el anuncio de Prada Group contin\u00faa un di\u00e1logo positivo con los miembros de FFA, LAV y The Humane Society of the United States.<\/span><\/p>\n

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IMPACTO EN LA SOCIEDAD DE PRADA<\/span><\/h3>\n

Desde el a\u00f1o 2000, The Prada Academy busca asegurar el desarrollo del ‘valor humano’ y transmitir la experiencia profesional. En 2019, con motivo del tema \u2018Pradamalia\u2019, Prada cre\u00f3 el Consejo Asesor de Diversidad e Inclusi\u00f3n. En mayo de 2021, el Grupo Prada anunci\u00f3 una serie de iniciativas para apoyar la diversidad, la equidad y la inclusi\u00f3n dentro del Grupo y la industria de la moda en general: Pasant\u00eda Generaci\u00f3n Prada, Becas FIT del Grupo Prada, M\u00f3dulo educativo del UNFPA del Grupo Prada, Prada + Dorchester Industries Experimental Design Lab . Prada Group tambi\u00e9n se une a The Valuable 500, una comunidad global dedicada a transformar radicalmente el sistema empresarial en beneficio de las personas con discapacidad. El objetivo es contratar personas con retrasos en el desarrollo en su red minorista italiana.<\/span><\/p>\n

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IMPACTO DE LA CULTURA DE PRADA<\/span><\/h3>\n

Prada ha lanzado \u201cSea Beyond\u201d en colaboraci\u00f3n con la UNESCO. Es un programa educativo dedicado a la sostenibilidad y la econom\u00eda circular dirigido a escuelas secundarias de todo el mundo. Su objetivo es educar y concienciar a las nuevas generaciones sobre la adopci\u00f3n de un comportamiento m\u00e1s responsable y consciente con el oc\u00e9ano y sus recursos, y promover una actitud de consumo sostenible. Por otro lado, desde 2017, el Grupo Prada acoge una serie de eventos culturales bajo el t\u00edtulo \u201cShaping a Future\u201d, con el objetivo de estimular el debate sobre los cambios sostenibles m\u00e1s significativos que se est\u00e1n produciendo en la sociedad contempor\u00e1nea.<\/span><\/p>\n <\/div>\n <\/div>\n

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Prada FW 2022\/23<\/figcaption><\/figure>
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(*) Todos los datos utilizados para este ranking han sido extra\u00eddos de un estudio exhaustivo de toda la informaci\u00f3n corporativa compartida por la marca.<\/span><\/em><\/p>\n

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+ Words: <\/em><\/strong><\/p>\n

Belvis Soler<\/em><\/strong>
\nRevista Luxiders<\/em><\/strong><\/p>\n

+ Translation: <\/em><\/strong><\/p>\n

Marta Capdevila<\/em><\/strong><\/p>\n

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 <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n ","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[130],"tags":[1335,1336,686,1337],"class_list":{"0":"post-5480","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-moda-sostenible-lujo","8":"tag-es-prada-sostenible","9":"tag-las-mejores-marcas-de-moda-de-lujo-sostenible","10":"tag-lujo-sostenible","11":"tag-que-tan-sostenible-es-prada"},"acf":[],"yoast_head":"\u00bfC\u00f3mo de sostenible es Prada? | Top marcas de lujo sostenibles 2022<\/title>\n<meta name=\"description\" content=\"Lea nuestra evaluaci\u00f3n sobre el impacto positivo de Prada. \u00bfCu\u00e1les son las principales marcas de moda de lujo sostenible en 2022?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxiders.com\/es\/top-marcas-lujo-sostenibles-2022-prada\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo de sostenible es Prada? 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