{"id":55778,"date":"2025-06-17T13:00:50","date_gmt":"2025-06-17T11:00:50","guid":{"rendered":"https:\/\/luxiders.com\/?p=55778"},"modified":"2025-06-17T14:57:00","modified_gmt":"2025-06-17T12:57:00","slug":"chanel-lanza-nevold-su-plataforma-de-reciclaje-textil-de-lujo","status":"publish","type":"post","link":"https:\/\/luxiders.com\/es\/chanel-lanza-nevold-su-plataforma-de-reciclaje-textil-de-lujo\/","title":{"rendered":"Chanel lanza Nevold \u2013 su plataforma de reciclaje textil de lujo"},"content":{"rendered":"
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La ic\u00f3nica casa de moda Chanel ha lanzado una nueva empresa independiente llamada Nevold, creada para producir, investigar y desarrollar materiales circulares. Representa un punto de inflexi\u00f3n sostenible y estrat\u00e9gico para la firma de lujo.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Para recibir el Newsletter de Luxiders Magazine,\u00a0suscr\u00edbete aqu\u00ed<\/a><\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Nevold, una empresa independiente lanzada por Chanel, est\u00e1 dirigida por Sophie Brocart \u2014ex directora ejecutiva de la marca de lujo Patou\u2014, quien se uni\u00f3 a Chanel en enero. El objetivo de Chanel con esta empresa es ampliar el uso de textiles circulares tanto para sus propias colecciones como para terceros.<\/p>\n

Seg\u00fan los medios estadounidenses WWD, el desarrollo de Nevold incluy\u00f3 una inversi\u00f3n inicial de entre 50 y 80 millones de euros. Para este proyecto, Nevold contar\u00e1 con las principales inversiones actuales de Chanel: L\u2019Atelier des Mati\u00e8res<\/a>, el laboratorio interno de reciclaje de Chanel que transforma residuos de lujo en materiales reutilizables; la hilander\u00eda familiar Filatures du Parc<\/a>; y la empresa francesa especializada en reciclaje de cuero Authentic Material<\/a>.<\/p>\n

Esta empresa es un elemento clave para abordar la escasez de fibras de alta calidad con origen trazable, el problema de los residuos en la industria de la moda<\/a> y el desperdicio en la moda de lujo. Adem\u00e1s, su objetivo de entrar en el mundo de la moda circular y producir nuevos materiales<\/a> es notable.<\/p>\n

\u201cComenzamos pregunt\u00e1ndonos qu\u00e9 pasa con los materiales que no llegan a formar parte de un producto final o aquellos que alcanzan el final de su primera vida\u201d, explic\u00f3 Pavlovsky, presidente de la divisi\u00f3n de moda de Chanel y de Chanel SAS, en una entrevista con Vogue Business<\/a>.<\/p>\n

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\u00abEn Chanel no destru\u00edamos los productos no vendidos. Pero tampoco ten\u00edamos a\u00fan un sistema real para comprender todo su potencial. Nevold es ese sistema.\u00bb \u2014 Pavlovsky a Vogue Business.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Photo by Laura Chouette via Unsplash<\/figcaption><\/figure> <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n
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Nevold es, entonces, la entidad creada para convertirse en el tercer pilar industrial de Chanel. Con ella, Chanel lograr\u00e1 su objetivo de desarrollar materiales reciclados a escala industrial.<\/p>\n

Adem\u00e1s de operar bajo un modelo B2B (empresa a empresa), Nevold tambi\u00e9n estar\u00e1 disponible para otras marcas, adem\u00e1s de Chanel. De hecho, ya ha comenzado una colaboraci\u00f3n con la cadena deportiva francesa Decathlon. Entre otras noticias emocionantes, Nevold ya presenta dos innovaciones listas para el mercado de la moda: un hilo elaborado a partir de una mezcla de fibras v\u00edrgenes y recicladas, y un material de cuero reciclado que ya est\u00e1 integrado en el 30\u202f% de los bolsos de Chanel y el 50\u202f% de sus zapatos.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Highlight Image:<\/em><\/strong>
\n\u00a9 Nichika Sakurai on Unsplash<\/em><\/strong><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n ","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":55781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[130],"tags":[3571,4794,10066,2836],"class_list":{"0":"post-55778","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-moda-sostenible-lujo","8":"tag-chanel-2-es","9":"tag-circular-fashion-2-es","10":"tag-nevold-es","11":"tag-sustainable-fashion-2-es"},"acf":[],"yoast_head":"Nevold de Chanel: Un debut en la moda circular<\/title>\n<meta name=\"description\" content=\"Chanel lanza Nevold, una nueva iniciativa de moda circular que transforma residuos de lujo en materiales sostenibles para Chanel y otras marcas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxiders.com\/es\/chanel-lanza-nevold-su-plataforma-de-reciclaje-textil-de-lujo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nevold de Chanel: Un debut en la moda circular\" \/>\n<meta property=\"og:description\" content=\"Chanel lanza Nevold, una nueva iniciativa de moda circular que transforma residuos de lujo en materiales sostenibles para Chanel y otras marcas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxiders.com\/es\/chanel-lanza-nevold-su-plataforma-de-reciclaje-textil-de-lujo\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainable Fashion - 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