{"id":7914,"date":"2022-02-02T11:05:00","date_gmt":"2022-02-02T10:05:00","guid":{"rendered":"http:\/\/luxiders.com.w01cc729.kasserver.com\/?p=7914"},"modified":"2023-01-11T11:20:55","modified_gmt":"2023-01-11T10:20:55","slug":"premium-exhibitions-neonyt-frankfurt-fashion-week","status":"publish","type":"post","link":"https:\/\/luxiders.com\/es\/premium-exhibitions-neonyt-frankfurt-fashion-week\/","title":{"rendered":"Premium Exhibitions vuelve a Berl\u00edn | \u00bfQu\u00e9 har\u00e1 Frankfurt Fashion Week?"},"content":{"rendered":"
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Hace s\u00f3lo algo m\u00e1s de un a\u00f1o, Premium Exhibitions y Messe Frankfurt anunciaron que dejaban Berl\u00edn para unir sus ferias en un solo lugar bajo el paraguas de la nueva Frankfurt Fashion Week. Ahora, Premium Exhibitions da marcha atr\u00e1s y anuncia su regreso a Berl\u00edn. Messe Frankfurt lamenta esta decisi\u00f3n y anuncia que continuar\u00e1 tal y como tuvo lugar en enero. \u00bfPero c\u00f3mo ser\u00e1? “B\u00e1sicamente, no tenemos ninguna raz\u00f3n para cambiar fundamentalmente el concepto de Frankfurt Fashion Week”, declara Olaf Schmidt, vicepresidente de Textiles y Tecnolog\u00edas Textiles de Messe Frankfurt, a Luxiders Magazine en una entrevista exclusiva.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Para recibir el Newsletter de Luxiders Magazine,\u00a0suscr\u00edbete aqu\u00ed<\/a><\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Tras la decisi\u00f3n del Grupo Premium de volver a celebrar sus ferias en Berl\u00edn, la ciudad de Fr\u00e1ncfort confirma su compromiso con Frankfurt Fashion Week<\/a>. Messe Frankfurt, la Ciudad de Frankfurt y el Estado de Hesse, est\u00e1n seguros de que el concepto hol\u00edstico de Frankfurt Fashion Week proporciona respuestas actualizadas a las necesidades del mercado y promover\u00e1 a\u00fan m\u00e1s las demandas de la industria para construir una soluci\u00f3n \u00fanica en Frankfurt. Tras las enormes restricciones provocadas por la pandemia, est\u00e1 previsto que en 2022 se celebren por primera vez en la ciudad ferias, presentaciones de mercado, pasarelas, conferencias y eventos.<\/p>\n

Pero, \u00bfqu\u00e9 ha pasado exactamente? \u00bfPor qu\u00e9 los organizadores del Sal\u00f3n Premium han decidido de repente romper con todos sus planes estrat\u00e9gicos en el marco de la Frankfurt Fashion Week? \u00bfEs una cuesti\u00f3n de finanzas, de ubicaci\u00f3n, de desesperaci\u00f3n tras 4 ediciones sin poder celebrar sus ferias de forma f\u00edsica… o simplemente porque el nuevo gobierno de Berl\u00edn ofrece algo realmente bueno? Por otro lado, \u00bfd\u00f3nde se va a celebrar Neonyt<\/a>?<\/p>\n

Entrevistamos en exclusiva a Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt<\/a>, para entender mejor lo que ha ocurrido.<\/p>\n <\/div>\n <\/div>\n

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Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt.<\/figcaption><\/figure> <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n
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FRANKFURT FASHION WEEK CONTINUAR\u00c1<\/h2>\n

\u00bfSe mantiene Messe Frankfurt en Frankfurt Fashion Week?<\/em><\/strong><\/p>\n

Lamentamos la decisi\u00f3n del Grupo Premium, pero al mismo tiempo seguimos convencidos de que el ecosistema hol\u00edstico de Frankfurt Fashion Week ofrece al sector, y a todos los participantes, un evento contempor\u00e1neo y relevante. La ubicaci\u00f3n central, la red textil internacional de Messe Frankfurt con m\u00e1s de 50 eventos en todo el mundo, la cooperaci\u00f3n con la Oficina de las Naciones Unidas para las Asociaciones, as\u00ed como la fuerte industria creativa local, son s\u00f3lo algunas de las muchas buenas razones para ello. El inicio reducido debido a la pandemia ya tuvo una respuesta muy positiva en los medios de comunicaci\u00f3n y en la industria y demostr\u00f3 que estamos en el buen camino.<\/p>\n

 
\n\u00bfQu\u00e9 cambios tiene previstos Messe Frankfurt?<\/em><\/strong><\/p>\n

En breve nos dirigiremos al sector y a los medios de comunicaci\u00f3n con m\u00e1s informaci\u00f3n. B\u00e1sicamente, no tenemos motivos para cambiar fundamentalmente el concepto de Frankfurt Fashion Week.<\/p>\n

 
\n\u00bfSignifica esto que Neonyt vuelve a Berl\u00edn?<\/strong><\/em><\/p>\n

Estamos en estrecha colaboraci\u00f3n con las empresas expositoras, los socios y todos los participantes de Neonyt. Como buque insignia de la moda sostenible y los tejidos avanzados, y como anfitri\u00f3n de la conferencia Fashionsustain, seguiremos dando prioridad a los negocios sostenibles. Neonyt forma parte de Frankfurt Fashion Week.<\/p>\n <\/div>\n <\/div>\n

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Frankfurt Fashion Week. January 2022.<\/figcaption><\/figure> <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n
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\u00bfQU\u00c9 DICEN LOS ORGANIZADORES DE PREMIUM?<\/h3>\n

Para Anita Tillmann, socia directora del Grupo Premium, “los formatos tradicionales de las ferias ya no est\u00e1n al d\u00eda”. “Tenemos que reinventarnos y mirar al futuro: a una nueva etapa en la vida de la industria de la moda tras la pandemia, que lo ha cambiado todo (…) Pretendemos establecer nuevos est\u00e1ndares para el futuro de los eventos comerciales y fusionar el B2B y el D2C (directo al consumidor) con nuestro nuevo concepto de evento”.<\/p>\n

J\u00f6rg Arntz, director general del Grupo Premium, coment\u00f3:\u00a0“Es una pena que el traslado a Fr\u00e1ncfort no haya funcionado (…) Todos nos hemos esforzado mucho y hemos hecho todo lo posible. Como empresario, siempre hay que ser capaz de actuar y cuestionar las decisiones tomadas. Para hacer justicia a nuestros clientes y al entorno del mercado, hemos decidido -tras intensas conversaciones con la ciudad de Berl\u00edn- volver a celebrar nuestros eventos en nuestra ciudad natal. Somos berlineses de coraz\u00f3n y confiamos en que el nuevo gobierno afiance a Berl\u00edn como metr\u00f3poli creativa de Europa de forma sostenible y econ\u00f3mica.”<\/p>\n

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LA RESPUESTA DE FRANKFURT<\/h3>\n

Peter Feldmann, alcalde de la ciudad de Fr\u00e1ncfort ha declarado: “Me alegro de que Messe Frankfurt haya organizado la Semana de la Moda de Fr\u00e1ncfort desde el principio y siga haci\u00e9ndolo. Las dos Semanas de la Moda de Fr\u00e1ncfort celebradas hasta ahora han demostrado que Fr\u00e1ncfort es un experto en moda; Fr\u00e1ncfort es creativa; Fr\u00e1ncfort es internacional; y Fr\u00e1ncfort emana entusiasmo. Eso se ha podido ver con claridad en todos los eventos, ya sean digitales o en directo. Como ciudad en el centro de Europa, somos un im\u00e1n para las mentes con talento de todo el mundo. Los temas de la moda, la sostenibilidad y el comercio minorista son, por tanto, temas de Fr\u00e1ncfort. No tengo ninguna duda: Messe Frankfurt aporta el know-how necesario para llevar la Frankfurt Fashion Week a un futuro exitoso”.<\/p>\n

“A pesar de las restricciones ocasionadas por la pandemia, el lanzamiento suscit\u00f3 una respuesta muy positiva en los medios de comunicaci\u00f3n y en la industria y demostr\u00f3 que estamos en el buen camino. En breve nos dirigiremos a la industria y a los medios de comunicaci\u00f3n con m\u00e1s informaci\u00f3n. No tenemos ning\u00fan motivo para cambiar el concepto de Frankfurt Fashion Week en lo esencial”, afirma Olaf Schmidt, Vicepresidente de Textiles y Tecnolog\u00edas Textiles de Messe Frankfurt.<\/p>\n

Podemos imaginar que hay muchos escenarios posibles que se est\u00e1n discutiendo en este momento. La declaraci\u00f3n principal de Messe Frankfurt es “No tenemos ninguna raz\u00f3n para cambiar el concepto de la Semana de la Moda de Frankfurt de ninguna manera b\u00e1sica”. En Luxiders Magazine, estamos seguros de que, obviamente, tendr\u00e1n en cuenta lo que la industria tiene que decir al respecto y lo que la mayor\u00eda de sus grupos de inter\u00e9s necesita para que Neonyt considere el lugar de celebraci\u00f3n de su pr\u00f3xima edici\u00f3n. Luxiders Magazine les mantendr\u00e1 informados al respecto.<\/p>\n

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+\u00a0 Words:
\nBelvis Soler
\nLuxiders Magazine<\/strong><\/em><\/p>\n

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