Favorite influential fair fashion bloggers


Nowadays, there are countless fashion bloggers online and on social media platforms representing different styles, nationalities and cultures. Whether fashion is their hobby or their profession, whether they have a small following or millions of fans, the fashion community is gigantic.

However, since the word spread about the ethical and environmental issues of the fashion industry, there is a small community forming among the fashion lovers who want to redefine fashion. Their mission is to show the world that fashion can be ethical and environmentally-friendly by wearing fair fashion and sustainable labels.

Their motto is “look good while doing good”. Here are our favorite influential fair fashion bloggers online.


Anina Himsa

Anina, from aniahimsa.com. The Swiss blogger and Instagram influencer doesn’t just create the most mouth-watering healthy recipes but she also shares her favourite fair fashion looks weekly on her Instagram.

Her blog has a whole dedicated fair fashion section where she gives advice on how to shop ethically and posts about her favourite fair fashion pieces.


Literally Nataly

Nataly,  from literallynataly.comThe Tel Aviv born Nataly is promoting ethical luxury and sustainable fashion to over 21 thousand of her followers on Instagram.

Using her background in the luxury, PR and marketing business, she shares a variety of fashion labels that are good to people and the planet on her blog and social media platforms.


The Sustainable Edit

Jen, from thesustainableedit.comAwarded to be one of the top 10 influencers of ethical & sustainable fashion in 2016, Jen advocates a slow fashion and a capsule wardrobe including lots of fair fashion garments.

She creates educating blog posts about the fair and sustainable approach to fashion and slow fashion outfit looks showcasing her casual and comfortable style.


Justine kept calm and went vegan

Justine, from justinekeptcalmandwentvegan.comThe Viennese blogger originally wanted to share her favourite vegan recipes to promote healthy eating. Soon she created her own fair and vegan fashion section on the blog showing that fashion can look good without harming humans, the planet and animals.

Her style is casual and cool with a bit of an edge. My personal favourite section on her blog is her huge fair fashion guide with hundreds of links to brands that care.


Hey Lila Hey

Mia, from heylilahey.comThe German globe trotter Mia showcases her beautiful fair fashion looks in the most breath-taking places of the world. She also represents ethical fashion on YouTube by making look books, hauls and more.

Additionally, to wearing green and responsible brands, Mia shines a light on second hand fashion proving that thrifting looks stunning.


Marta Canga

Marta, from martacanga.com, is a girl boss blogger from Spain living in London who currently works in Marketing after finishing her bachelor’s degree and two master’s degrees.

Fashion has always been her passion and after turning vegan in 2015, she wrote about vegan fashion on her blog. She slowly tries to include more and more fair fashion pieces to her closet and shares her looks with her followers.

You’ll find lots of work-appropriate outfits on her platforms!


Sustainably - Chic

Natalie, from sustainably-chic.comThe beautiful full-time blogger Natalie and soon to be mother has a huge following of over 80 thousand people on her Instagram where she shares her sustainable lifestyle products and fair fashion “ootds”.

Her blog was created in 2014 and is since then a popular platform for finding fair and sustainable clothing items. I’m personally very excited to see posts about the fair baby clothes which her little one is going to wear!


Mari Dalor

Lisa, from maridalor.comBeing a mother of two kids and having more than 10 years of experience in the fashion industry, Lisa proves that everyone can start wearing more ethical fashion pieces to provide a better future for the next generations.

She created her blog in 2010 where she now publishes her looks that are sophisticated yet fashion forward while being vegan.


Marie, from fairknallt.comMarie is known as a participant of the popular casting show “Germany’s Next Topmodel” in 2009. Since then, she established herself as a successful model and actress in Germany and all around the world.

Her first-hand insights lead her to think more about the fashion industry and, after the factory collapse in Bangladesh in 2013, she decided to change her closet to a more ethical one. On her blog and social media, you’ll find beautifully shot fair fashion outfit looks that look straight out of Vogue where Marie proves her conscious style and her talent as a model.

+ Words: Livia Van Heerde

Livia Van Heerde is a fair fashion and green lifestyle blogger and Instagram influencer from Austria living in London where she studies Environmental Science. She is our contributor on sustainable and ethical fashion and shares her insights in the slow fashion world on a regular basis with us.

Blog: liviavanheerde.com

Instagram: @liviavanheerde