Greenery, colour of the year 2017

Look in your closet, look among the garments of green tones and if you find a jersey, a coat or a culotte in avocado or yellow tones, to be more precise, in Greenery Colour, you has triumphed! You have in your wardrobe the color of the year 2017, according to Pantone, that each year decides which is the most fashionable colour of the year.

Greenery can be one more banner for sustainable fashion to keep gaining positions in closets around the world.

Fashion, I want you greenery

PANTONE 15-0343 Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals individuals to take a deep breath, oxygenate and reinvigorate.

This choice is not made to free will, no. It comes from an exhaustive sociological and political analysis unthinkable for the citizens. In fact, in this election, Pantone has taken into account that sustainable is getting stronger in fashion, more than ever, and people who join the lohas movement (health and sustainability lifestyles) arrive with force.

While Serenity and Rose Quartz, the PANTONE Color of the Year 2016, expressed the need for harmony in a chaotic world, said Leatrice Eiseman, Executive Director of the Pantone Color Institute, Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.

The more submerged people are in their own modern realities, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world – continues Eiseman.

Greenery, a life-affirming shade, is also emblematic of the pursuit of personal passions and vitality.

Rejuvenate, revitalize and reconnect with nature

Attention, because Pantone identifies us: The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy (…) Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.

Balenciaga. SS 2017.

And it is true, the colors express, but also have the ability to influence the mood of the people who wear them. As Pantone maintains, Greenery is nature’s neutral. A great harmonizer merging undertones of cool blues with vibrant yellows, the hue is a natural complement to a wide range of palettes. Like the spectrum of possibilities in colorful petals and blooms paired with lush green leaves, plants and trees, Greenery provides a pop of color in accessories and footwear, or as acts as a bold accent in a pattern. Prominent in fashion for men and women, as seen in the recent collections of Kenzo, Michael Kors, Zac Posen, and Cynthia Rowley, Greenery has also been shown in a variety of solids and prints in children’s wear.

Greenery blends fashion and tech as well, as a prominent color for wearables and activewear.

So we have one more reason to give a new life to that vintage sweater … Re-customize it: rejuvenate it, apply patches with a slow message, tie a knot to your waist and revitalize it again!. Then you will reconnect again with nature. If you do not have it in your closet, it’s time to go to a vintage fashion street market or stroll through the sustainable fashion stores that we can already find around the net and the world and make your year acquisition.

+ info: Pantone