Heimtextil: toward a meaningful, conscious lifestyle


Last January, we visited the fair Heimtextil to have a look into future style worlds. The Heimtextil trends 2019/20 described a World in which we try to escape complex lifestyles and have a desire for deeper relationships, spiritual confimation and greater meaning.  Maybe that is why sustainable materials dominated the exhibition.


Heimtextil set the course for the new trend season 2019/2020 regarding home and contract textiles. The search for new lifestyles in which mindfulness and sustainability play an important role will be the challenge of the coming decades.

“We live in an era of uncertainty and mistrust in the established order. As a reaction, we try to live a meaningful, conscious life based on positive relationships. We take responsibility for our lives and look for ways of life that fulfil our value system in search of a new utopia – a society that aims at promoting the well-being of all its citizens”, explains Caroline Till, co-founder of FranklinTill Studio.

The London-based Studio FranklinTill presented the design themes for the upcoming International trade fair. In addition to the British trend researchers, Anne Marie Commandeur from he Stijlinstituut Amsterdam and Anja Bisgaard Gaede from Spott Trend and Business also participated in the forecast for perspective-related interior design, which applies globally.


Seek Sanctuary

In the midst of our intense, hyper-connected everyday life, more and more people are looking for ways to “cut off” all connections – for utopian havens of peace amidst all the noise. They retreat to urban oases where they can switch off to find relaxation, a new perspective and clarity. It is about the targeted search for and appreciation of design pieces and concepts that are simple, beautiful, functional and high quality. The combination of a minimalist colour palette with carefully selected structural details, curvy shapes and upholstery gives rise to comfort and warmth.



Pursue Play

In an era of uncertainty, political instability and environmental problems, we satisfy our need for optimism and creativity with play. Playing helps us to find meaning in the midst of chaos and turbulent times. Designers thus playfully focus on uninhibited, tactile interactions and experiments. Daring, cheeky product, room and fashion designs are loosened up with a touch of humour. Shapes and colour palettes take on a surrealistic note and the concept of L’art pour l’art once again commands attention. The use of rich primary colours is playful and naive, while the combination of high-gloss and matt textures creates a palatable visual appeal. Abstract forms, bold play with patterns and exuberant textures challenge us to be imaginative and invent our own stories.



Go Off-Grid

The search for a new closeness to nature leads to a hankering for experiences beyond a networked everyday life. It is an attempt to live more naturally, to return to the origins of humanity and to live in harmony with nature – and not against it. It is about cross-border experiences in remote locations, supported by high-tech survival equipment. Colours and patterns inspired by nature celebrate the supposed “imperfection” of the natural.




A new utopia can be rooted in both the digital and the real. The potential of virtual and extended reality blurs the boundaries between fantasy and reality. We are working on a technology that enables deeper and more lasting experiences in daily life. Mother-of-pearl effects and high gloss create a unique dynamic in designs that seem to achieve the impossible by appearing fluid and in suspension as a solid form that could literally dissolve at any time. Ethereal combinations of light pastel shades create a surrealistic, hyper-real mood.


Embrace Indulgence

High-quality materials and rich colours, a modernist style and solid craftsmanship combine to form an utopian vision of the future of luxury. In a modern age marked by uncertainty, we look back through rose-tinted glasses to earlier epochs, remember the comfort of the good old days, long for
security and surround ourselves with a calm, inviting aesthetic. Cleverly combined, honest materials, creatively implemented ideas and simple opulence form a new kind of comfort as well as give rise to intimacy and a sense of tangibleness.



Health and sustainability

The themes of health and sustainability came to the fore at Heimtextil through the numerous new products related to recycling, upcycling and cradle to cradle. Innovators such as Trevira CS and Antex focused on new processes and used marine waste such as fishing nets and PET bottles as raw materials for their recyclable yarns. The vegan trend is embraced among other things by Art & Interior with a high-quality silk fabric, which is obtained from the core of cotton. The company Froca, on the other hand, presented its nanotechnology-based innovation, a Teflon-free upholstery fabric line that can be cleaned with pure water.

A rethink of carpets is also taking place: suppliers such as Toucan-T presented PVC, latex and bitumen-free solutions that save around 12,600 tonnes of waste and 70,000 barrels of crude oil per 10,000 tonnes of raw material. The growing trend towards carpet tiles also offers more than just design advantages over rolled goods. This is because the smaller packaging units reduce CO2 values simply by improving transport options.

Textiles and floor coverings that are characterised by their healthpromoting aspects are also in demand. Products by companies such as Tecnografica, Cerda Fabrics and Essegomma are odourless, breathable, antibacterial and anti-allergenic. They have sound-absorbing abilities and/or clean the air in the room thanks to their special characteristics.

Interest in sustainable solutions is also growing in digital printing. International market leaders such as HP are increasingly developing sustainable alternatives, including latex technologies that can be combined with recyclable materials, as well as a range of water-based inks and odourless prints that are also suitable for hospitals and schools.

Regarding Smart Bedding, sustainabiliy is also moving further into focus, for example with Ecobel/Belnou, Traumina and OBB in the form of increasingly mature recycling and cradle to cradle approaches or the conscious focus on organic qualities, origin and tradition. The bed linen is not only sustainably produced, but also does not use plastic in its packaging. Trendy stone-washed and crêpe-nature products also guarantee sleep enjoyment that doesn’t require any ironing. Overall, with their very coherent collections and colour worlds, the major brands ensure moments of well-being in the bathroom and bedroom. In addition to relaxed melanges of rosé and light grey, strong compositions such as red-lilac or orange-grey-black set contemporary accents. Eye-catchers include casual industrial styles in denim/blue-grey-brown on the one hand and cheerful oversized dots on the other.


+ info: Heimtextil