Heimtextil set the course for the new trend season 2019/2020 regarding home and contract textiles. The search for new lifestyles in which mindfulness and sustainability play an important role will be the challenge of the coming decades.
“We live in an era of uncertainty and mistrust in the established order. As a reaction, we try to live a meaningful, conscious life based on positive relationships. We take responsibility for our lives and look for ways of life that fulfil our value system in search of a new utopia – a society that aims at promoting the well-being of all its citizens”, explains Caroline Till, co-founder of FranklinTill Studio.
The London-based Studio FranklinTill presented the design themes for the upcoming International trade fair. In addition to the British trend researchers, Anne Marie Commandeur from he Stijlinstituut Amsterdam and Anja Bisgaard Gaede from Spott Trend and Business also participated in the forecast for perspective-related interior design, which applies globally.
The themes of health and sustainability came to the fore at Heimtextil through the numerous new products related to recycling, upcycling and cradle to cradle. Innovators such as Trevira CS and Antex focused on new processes and used marine waste such as fishing nets and PET bottles as raw materials for their recyclable yarns. The vegan trend is embraced among other things by Art & Interior with a high-quality silk fabric, which is obtained from the core of cotton. The company Froca, on the other hand, presented its nanotechnology-based innovation, a Teflon-free upholstery fabric line that can be cleaned with pure water.
A rethink of carpets is also taking place: suppliers such as Toucan-T presented PVC, latex and bitumen-free solutions that save around 12,600 tonnes of waste and 70,000 barrels of crude oil per 10,000 tonnes of raw material. The growing trend towards carpet tiles also offers more than just design advantages over rolled goods. This is because the smaller packaging units reduce CO2 values simply by improving transport options.
Textiles and floor coverings that are characterised by their healthpromoting aspects are also in demand. Products by companies such as Tecnografica, Cerda Fabrics and Essegomma are odourless, breathable, antibacterial and anti-allergenic. They have sound-absorbing abilities and/or clean the air in the room thanks to their special characteristics.
Interest in sustainable solutions is also growing in digital printing. International market leaders such as HP are increasingly developing sustainable alternatives, including latex technologies that can be combined with recyclable materials, as well as a range of water-based inks and odourless prints that are also suitable for hospitals and schools.
Regarding Smart Bedding, sustainabiliy is also moving further into focus, for example with Ecobel/Belnou, Traumina and OBB in the form of increasingly mature recycling and cradle to cradle approaches or the conscious focus on organic qualities, origin and tradition. The bed linen is not only sustainably produced, but also does not use plastic in its packaging. Trendy stone-washed and crêpe-nature products also guarantee sleep enjoyment that doesn’t require any ironing. Overall, with their very coherent collections and colour worlds, the major brands ensure moments of well-being in the bathroom and bedroom. In addition to relaxed melanges of rosé and light grey, strong compositions such as red-lilac or orange-grey-black set contemporary accents. Eye-catchers include casual industrial styles in denim/blue-grey-brown on the one hand and cheerful oversized dots on the other.
+ info: Heimtextil