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Through hard work, perseverance and a creative vision, the american Tracy Reese has created her own brand Hope for Flowers. By refining her approach to textile sourcing, each collection is designed and produced, following the 3 guiding principles of sustainability: the health of people, planet and equity in profit. The brand is engaged in using organic cotton and organic linen, which are grown without pesticides that are harmful to the earth and the garment workers, avoiding the polyester and leather textile consumption. The brand is also using cellulosic fibers. Tencel™ lyocell, that is made from wood sourced from sustainable forests.

In order to lessen the brand carbon footprint, the designer decided to produce her gowns mostly in the USA, closer to where her customers are. This decision brought her to move the operations from New York back to her hometown, Detroit, where she transformed the former automotive hub into a center of ethical, sustainable American fashion manufacturing. The brand is donating a portion of profits to organizations that are working to reduce carbon emissions starting with Detroit Dirt. Also, most of Hope for Flowers designs are hand-washable. In this way, the use of water and electrical heat is reduced.