In these moments of uncertainty, the MOMAD team is working on creating a fair project that adapts to the current situation. We have designed a new space that accommodates to the different sectors represented at the fair, and at the same time is very accessible to all visitors who come to the fair. Security protocols have been incorporated. They were developed in our hospital stage and now make the IFEMA a completely safe space.
In terms of content, we are working on a program of conferences that will take place at the MOMAD Forum on very interesting topics for professionals in the sector.
Indeed, in these times we have all learned how important it is to be connected. In this sense, we are working on the hybridization of the event; enhancing the tools that allow optimizing the contacts, both physical and digital, between exhibitors and visitors. Since the beginning of the confinement, MOMAD has been supporting the exhibiting brands by advertising and promoting their collections through our Social Networks.
Visitors will find a very accessible fair in terms of the location of the different sectors, as all of them will have their differentiated space within a pavilion located in the central area of IFEMA and next to the pavilions where BISUTEX and MADRID JOYA are held.
As in previous editions, sustainable fashion will have a presence in the pavilion with a differentiated space and ad hoc activities in the MOMAD Forum.
I consider that Spanish sustainable fashion has a great potential both for its quality and for the creativity of Spanish companies.
I believe that more and more Spanish manufacturing companies are working on sustainability in their productions and little by little this will be translated into a greater presence in the storefronts.
It is important to carry out didactic work with the clients so that they know how to appreciate and value what it means to consume sustainable fashion.
IFEMA always works at the service of companies and therefore of society. In the case of the COP25, the IFEMA team launched all the know-how to organize this event in a record time. And in the case of the hospital, the management did not hesitate for a moment to start up all the machinery to provide a service that has been essential to the clinical management of the disease in Madrid. It is important to highlight how all the collaborating and voluntary companies joined the project to get the hospital installed within hours.
I think that at the moment, it is essential to be flexible and to adapt ourselves day by day to the situation. We are at the service of the sectors and therefore, every day we have to work to offer them a project that adapts to the needs of the moment.
Of course, fairs are a reflection of sectors and markets. In these special moments, we will also have a special fair with a small size, but with representation from all the sectors that make up fashion.
A flexible event adapted to the current moment and with economic advantages for the participants, such as a 25% discount on the price of the booth.
+ info: MOMAD