The "Caring Together for a Happier Tomorrow" programme is focused on three elements: protecting biodiversity, helping people to consume sustainably and empowering women —all critical components of Lancôme's DNA, as well as its parent company L'Oréal. This programme also aims to span all aspects of the brand's lifecycle. The company is aware that consumers are now very mindful and focused on sustainability. In response to that, in May 2020, Lancôme launched the Lancôme Cares initiative, which has donated more than 200,000 care packs to health care workers in over 30 countries.
To protect the diversity, this high-end cosmetic and skin care brand will work under the project titled "Bring the World to Bloom" with the purpose to preserve various forms of biodiversity, including agricultural practices, eco-conscious formula and packaging, partnerships with institutions, and using green science and biotechnology.
She is referring to the estate growing Centifolia roses and other aromatic plants in the South of France that the brand purchased last year. She mentions that the site gives many ideas for potential initiatives and best practices for the brand.
Lancôme target is to have their makeup and skin-care products 100 per cent organic by 2025. And at the same year, they aim 70 per cent of the brand's product ingredients to be renewable from abundant sources, and the use of recycled glass should reach 30 per cent of the total. Alongside, all of the primary raw materials used by the brand will come from recycled or bio-based sources by 2030.
To support women's empowerment, Lancôme initiates the "Write Her Future" project, which has started in 2017 as a collaboration with the NGO Care and local nonprofits. The project provides access to literacy, mentoring and entrepreneurship. The project aims to equip women with self-confidence. By 2022, 50.000 beneficiaries are expected. Further, Lehmann says that Lancôme wants to approach the future by leaving something better for the generation to come.
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+ Words: Alvia Zuhadmono, Luxiders Magazine
Sustainable communication student | Sweden-based writer
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