London Fashion Week Goes “Digital – First”



The British Fashion Council (BFC) announces the dates and provisional line – up for June’s Fashion Week.



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Mark your calendars, the wait is coming to an end. The BFC announced that the next edition of the eagerly awaited London Fashion Week will take place from Saturday 12th to Monday 14th of June, 2021. It will be a “digital – first” event, nonetheless it will also include some physical activities, Covid-safe and coordinated with Government guidelines.

Known for its creative talent, London Fashion Week will celebrate excellence in design and creativity while enabling responsible growth for participating designers. Two days before the big show, the Institute of Positive Fashion Forum (IPF Forum) has organized a leadership event that will bring together key actors of the fashion industry. In line with that, LFW will revolve around environment, people and community & craftmanship.


LFW launched a digital platform in June 2020 and has been active all year round. It offers updates for retailers, media and consumers who can view and buy collections. The platform will serve as the Official Digital Hub of the upcoming event and will be accessible to everyone. Thus, empowering collaboration and bringing together fashion, culture and technology.

The provisional line – up combines menswear and womenswear collection launches and digital events from the next designers, among others: Ahluwalia, Av Vattev, Bethany Williams, Dilara Findikoglu Ltd, Jordanluca, Liam Hodges, LYPH, Marques Almeida, Nicholas Daley, Olubiyi Thomas, Per Götesson, Staxx, and Preen by Thorntorn Bregazzi. .

Luxiders has had the opportunity to follow the journey of some of the designers cited above.




Priya Ahluwalia is in the spotlight. Back in 2020, she became one of the winners of the LVMH Prize and was part of the famous Forbes 30 under 30 in the European Arts and Culture list. Earlier this year she was honored with the Queen Elizabeth II Award for British Design. On top of that Ahluwalia launched a collaboration with the Danish brand; Ganni. This upcycled collection marks her womenswear debut and is inspired by London’s Garage scene in the ’90s.



Williams is a veteran of London fashion week. We’ve been able to enjoy her collections since AW 2020 – 2021 and never ceases to amaze us. She always works with charity organisms to whom she donates a portion of her profits.




Live Young Play Hard’s philosophy can be read in all their pieces. Colorful and brave, they never go unnoticed. The brand uses dead stock fabric sourced from tier one fabric mills. The designs are based on various cultures and citizens of the world. The products can be recycled through seasons and genders.



The brand is named after its two founders: Marta Marques and Paolo Almeida. M’A was created with the idea of day to day high-end ready to wear that is cool, raw, relevant and effortless. They created an environmental and social responsibility manifesto in which they commit to make a meaningful difference in fashion by making conscious choices and being a motor for change.




The 25-year-old luxury brand was built on an aesthetic of darkly romantic and effortlessly modern, juxtaposing the masculine with feminine and mixing of hard and soft. Their debut collection at London Fashion Week for Spring Summer 2001 established the brand’s essence of punkish sensibilities with vintage elements and hand-crafted details.


The final line – up will be announced soon, but with such strong designers that we have at the moment, we have no doubt that it will be quite a show.


 +  Words: Ane Briones, Luxiders Magazine 

Journalism graduate | Basque Country based writer

IG: @anebriones