Nona Source | LVMH Launches A Platform to Revive Deadstock Fabrics



Material waste in the fashion industry is no longer a secret. To tackle the issue and support the environmental cause, LVMH, the giant luxury house, launches Nona Sources, the first online resale platform for re-sourcing luxurious materials from the group’s fashion and leather goods.


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Created by LVMH’s experts, Marie Falguera, Romain Brabo and Anne Prieur du Perray – Nona Source is a startup incubated by LVMH’s DARE intrapreneurial program to accelerate innovative solutions. They created a platform to re-purpose deadstock high-quality fabrics and leathers that have been stored in their warehouse. Currently, the platform will only be available within Europe and the United Kingdom due to the warehouse located in France.

Launched on Monday, 26th April, Brabo said on circulating the fabrics’ lifecycle:

“Young designers are seeking beautiful fabrics to make their collections; on the other hand, couture houses are storing materials they have no use for. How to create a link between them?”


Hence Nona Source provides an innovative solution for creatives. The fabrics are ranging from lace to leathers in various colours, patterns and compositions. The materials are selected and re-valued at competitive prices. And with the help of technology, the fabrics present in high-quality visuals show each of the details and characters.

The platform is available for all brands, including competitors, young-emerging designers, even professionals. Nona Source makes its debut with 500 different fabrics, 100,000 metres of fabrics and 1,000 metres of leather, all from one house in the LVMH group.


   +  Words: Alvia Zuhadmono, Luxiders Magazine 

Sustainable communication student | Sweden-based writer

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