It is known that shopping more sustainable is a growing habit, especially for Millenials and Gen Z – 48% of the groups are intending to buy more second-hand fashion, whilst almost 20% of UK customers have bought an sustianable item last year. This is particularly welcoming news to the environment, as less new consumption leads to circular fashion – meaning less clothes are piled up in the waste.
A recent study by Suprizeshop on activewear reselling showcased that Nike is the most-listed brand on all platforms in the UK, with over 1million listings online, followed by Adidas and Puma – all owning innovative solutions for a better environment. We suppose it’s just trendier to have a tick on your outfit?
So where do these hipsters resell their preloved collections? Despite the boom of Depop among Gen Z, eBay is still slightly more of a cult favourite when it comes to activewear, with over 1.9millions listings, as they reported secondhand shopping boom with 1,404 double-decker buses of fashion items saved from landfill. Depop follows with 1.7millions, with a trendier outlook – as they have the most Nike products out of all other platforms. Join the new forces now and close the fashion loop!