Over a three-years-period, the sustainable material Extreme-Tex has been developed exclusively for Prada. The textile is made of lightweight, water-repellent recycled polyester, which manufacturing process is toxic and carbon-free. The new material, surprisingly, has the ability to thermoregulate the body temperature, whilst maintaining antibacterial properties.
The Linea Rossa collection was first launched in 1997, fusing high fashion with cutting-edge hyper-functional materials. The F/W 20 collection is a rather futuristic one: it is inspired by the past, projected into the future, and recontextualised by the present for it uses eco-friendly materials.
The Linea Rossa Fall Winter 2020 campaign celebrates the new collection featuring young global talents and cultural game-changers, like south Korean producer and musician Chanyeol Park, Chinese dancer and actress Jin Chen, and American actress and global change activist Yara Shahidi. In a way, all three talents are in one way or the other connected to Prada’s Linea Rossa collection: their truly unique-back-stories and multi-faceted careers are reflected in the modern, high-performance clothes of the collection.
We have taken a look at their collection and absolutely love their sleek and distinctive designs. Their pieces seem a perfect, simple, basic—yet very useful and trendy addition to everyone’s winter wardrobe. The collection merges brilliantly functionality and style: the Tec Rec Eggshell fabric raincoat, for example, is not only useful during this rainy season, but also absolutely stunning. This is proof that once again, Prada is stepping up its sustainability game.
+ Words: Sofia Sovera, Luxiders Magazine Editor