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Vivetta is an Italian fashion label was established by designer Vivetta Ponti in 2008. Ponti works with upcycled and certified recycled fabrics; for example, 30% of the fall collection was sustainable. On each sustainably produced piece within that collection, Ponti wrote a letter to the customer, explaining why she decided to embrace sustainability throughout her designs: “I want to leave a better world for my kids, Otto and Tito, and for all the kids out there,” she said. “I want seasons to be real seasons: snow in winter and sun in summer, and not the other way round; I want animals living happy and protected.