Sustainable fashion lovers and curious: it’s time for Neonyt
What means sustainability? It can mean a lot of things. At the same time, it is really difficult to find the right definition. It should mean a lot if the fashion industry is to rise to the challenges it is currently facing.
From innovative materials like rose viscose or recycled ocean waste, to fair and long-lasting cooperations across borders, down to new tools that are creating transparency in terms of environmental impact: there are so many ways to face sustainability…
During next Berlin Fashion Week, Neonyt, the world’s biggest tradeshow for sustainable fashion, will show lots of them, through its sustainable fashion MBFW catwalk, a hub that responds to the changes in the industry and invites experts to do business and exchange ideas, and a trade exhibition showing just how innovative today’s sustainable fashion can be.
In view of the critical indicators, the call for urgently needed change in the fashion industry is becoming louder. Worldwide, the sale of clothing has doubled in the last 15 years from 50 to 100 billion garments. Also, the huge production volume of fast fashion is linked to the industry’s enormous water consumption: it takes up to 2,700 litres to produce one single T-shirt. Yes! The annual water volume consumed by the fashion industry is nearly enough to fill a total of 32 million Olympic-sized swimming pools, making it one of the most water-intensive industrial sectors. Who is changing the loop?
© Lovjoi
All together now
Neonyt will bring together sustainable labels from all over the world and will show what sustainable style in Spring Summer 2020 can look like and how the change in the fashion industry can be advanced further. The even will drive forward the shift in the fashion industry at Kraftwerk Berlin from 2-4 July 2019.
The show at E-Werk, curated by stylist and co-founder of the Fashion Council Germany Claudia Hoffmann, will be kicking off Neonyt on 2 July at 10:00 am. Again, it will be an editorial fashion show that will be presenting the best-of national and international sustainable fashion labels in curated multi-brand looks. The key topic for SS 2020 will be denim.
On the other hand, an extensive line-up of events and talks will provide valuable information and networking opportunities – by and with international trailblazers of the fashion industry.
For instante, Neonyt is discussing the severe repercussions of fashion production on the planet and people. The spotlight will be on the enormous consumption of resources by the fashion industry with water continuing to be the focal topic for 2019.
Neonyt will be showcasing solutions for sustainable fashion production, presenting trailblazing labels with innovative concepts and contemporary collections and letting international forward-thinkers have their say.
The event will also have a particular focus on conventional fashion retail. In addition to concept stores, boutiques and online retail, there will be a spotlight on topics that are directly relevant to the retail trade, such as the communication of sustainability aspects, margins, assortments, collections and POS solutions.
Next July, Neonyt is also presenting exciting labels that are dedicated to the future issues facing the fashion industry and reflect a sustainable lifestyle. As well as ladieswear, menswear and kidswear, the Neonyt Trade Show will also be presenting performance apparel, shoes, accessories, jewellery and beauty. Leading fair fashion labels have announced their participation such as Bleed, Dedicated, Degree Clothing, Ecoalf, Erdbär, Langer Chen, Lovjoi, Melawear, Mud Jeans, Nat-2, Pyua, Recolution and Wunderwerk. They will be joined by promising young fashion labels and first-time exhibitors such as Danya Weevers, Derbe Hamburg, Komana, Vatter and Yuna Miray.
On 3 and 4 July, the Fashionsustain conference will be providing valuable food for thought and specific solutions to tackle the challenges facing the fashion industry. In addition to the focal topic of water, questions and recommendations for action regarding the retail sector are also on the agenda.
