Marita Moreno won the first prize of the 2nd edition of the “Fashion, Sustainability and Business” contest. The prize is a free stand for the February 2020 edition. In addition to the vegan collection, which launched in 2017 in response to a demand in the market Moreno now has an excellent collection of footwear created from pineapple leaves (Piñatex). Moreno’s sustainable line uses leather that has not been treated with heavy metal treatments; and her recycling line is developed from recycled remains from previous collections. Furthermore the Portuguese fashion brand has a very exclusive line, for men and women, with only 100 pairs, duly numbered. They are unique sculptural pieces, the designer Marita Moreno explains.
For us, another star brand of this edition was Ana Ikigai, not only because of the extreme beauty of her ultra-chic collection, with a sweeping personality a 100% Spanish character, but also because of the hard work that each of the pieces involves. Her pieces have been made by passionate artisans from the designer’s home region. Ana Ikigai also has a social mission which resonated with us: “Las Niñas” (The girls). “Would the world be just as violent if it would have been led by women? I don't know, but I do know about the real and existing inequality that governs us today ... both in the west and in the east. In many less developed countries with different cultures, girls, for the simple fact of having been born female, lose their right to go to school, to receive an education and are even repudiated. Making this change, lasting, effective and long-term is only possible through education, so that once trained they can choose their destiny, in addition to influencing and transforming their communities ”- says the designer, who collaborates with Plan Internacional.
Indeed, the collections found at Sustainable Experience
showed a high level of sustainability in their products, many of them presenting a high level of design applying great innovation both in materials and in sustainable components. Other companies stood out for integrating high doses of crafts in their collections, without neglecting the design in their proposals.
D the Brand
was our third favourite in the exhibition. Winner of the First Fashion, Sustainability and Business Contest of Momad
, the brand makes clothes in a responsible way, contributing some positive change to the current fashion industry and conveying a positive message of love and hope, for people and nature. Sabina Deus Muñoz, creative director of D, was born and raised in Durazno, a small town in Uruguay. Now she lives in Madrid. Sabina defines the style D as an extension of herself: minimalist, perfectionist and, especially, with awareness. “We do Prêt-à-porter but we become obsessed with every detail as if it were couture, so we produce in national factories, to achieve a first quality product and also contribute to the conservation and creation of jobs in the Spanish textile sector. We opt for sustainable fabrics, certified with Oeko-tex Standard 100 and GOTS, and produce only capsule collections, to maintain exclusivity and minimize waste.”
Coba Complements, Magan Barcelona, The 13 Snake Project, Cruca Madrid, Nehcca Jewelry, La Higuera de Grazalema, Bamboleira, Bohonomad are brands we recommend you to meet. Each of them represent an excellent example of a better - more positive fashion, for the environment and for the human rights.
But there was more. Around 40 sustainable fashion brands made up the Momad Sustainable Experience space in this edition, covering all fashion subsectors, from accessories, to sunglasses, from women's fashion to a smaller representation of men's fashion, as usual in the sector. Coba Complements, Magan Barcelona, The 13 Snake Project, Cruca Madrid, Nehcca Jewelry, La Higuera de Grazalema, Bamboleira, Bohonomad are brands we recommend you to meet. Each of them represent an excellent example of a better - more positive fashion, for the environment and for the human rights.