How The Sustainable Fashion Community from USA is Responding to Covid-19



How is the sustainable fashion community from USA responging to Covid-19? As we know, this virus has had its effect on the entire world. And the fashion industry is no exception to that. Several brands have had to shut down, with their future being unclear at the moment. However, there are a handful of companies stepping up to give back and take part in making a difference during this time. Sustainable fashion brands are known for their actions in making eco-conscious products and making every effort in not harming the planet, so it is by no surprise many are responding to the pandemic in the most positive way they can. There are many out there making a difference, but today we are going to take a look at a few that truly stand out. All from USA.




The well-known sustainable fashion brand Reformation is partnering with the City of Los Angeles to make masks in their LA factory for essential workers who need them most. Reformation has been one of the top brands making headlines for their mask making efforts. The company shared that they are able to make about 25k masks a week with their current smaller team. They have most recently donated masks to UCLA Health and The Mission Homeless Shelters for at-risk staff and those they serve. Reformation shoppers can buy their own mask packs on the website for personal use, small businesses or donation.


Christy Dawn

Christy Dawn, the sustainable clothing line out of Los Angeles, is not only sewing beautiful vintage–inspired dresses these days, but they’re also sewing non-medical grade masks. And these aren’t just any masks. The team is using sustainable deadstock fabric to sew them right in their factory. Christy Dawn has noted that the masks are reusable and washable, and for each pack sold, they’ll donate masks to people in need.



The sustainable shoe brand Allbirds, which has been given the title of World's Most Comfortable Shoes, is donating their popular wool runner sneaker to healthcare workers during this time. The San-Francisco based company shared the below on their Instagram page, telling the healthcare community how they can claim their pair of shoes, as well as a thank them for all that they are doing.



Mate, another brand made sustainably in Los Angeles, is also stepping up and providing masks for those who desperately need them. As the brand says, “It's time to stay home, but we can still show up.” They’ve produced a 3-layer protective mask made out of 100% cotton. Mate is raising funds that are needed to produce and distribute these masks to doctors, nurses, homeless shelters and grocery store employees. Shoppers will have the option to donate a mask on Mate’s official website.




Everlane has found a different way to help out. Their 100% Human Collection, which includes a variety of different cut tees, as well as tanks and hoodies, is worth your browsing right now. All the profits from the collection is being donated to Feeding America’s COVID-19 response fund. The cause is helping food banks during the pandemic.



This ethical and eco swimwear brand out of St. Louis, MO is not only taking care of the world with their practices, but they’re stepping up in the midst of the pandemic as well. Summersalt is giving a portion of all sales to No Kid Hungry’s Covid-19 efforts. The brand is joining Brands x Better, a coalition committed to providing aid in a time of crisis, in this cause.


Hackwith Design House

Here we another sustainable brand doing their part in making and supplying masks. Hackwith Design House is under contract to make masks for the Minnesota Department of Health. Their studio is remaining open during this time to do just that. They shared with customers that they will fill orders as quickly as possible, but are prioritizing the mask making for the men and women on the frontline of this crisis. The masks are made from 100% cotton and are made from a CDC-compliant pattern. You can purchase a mask on their website for personal use or donation.



Rothy’s, the brand known for their washable, woven flats and shoes made from recycled plastic, has stepped up and made more than one donation in response to the pandemic. The company has donated $20,000 to Direct Relief in addition to pledging to donate 100,000 non-medical masks to those in need. Rothy’s has been transparent with the community as they openly asked how they could use their factory best during this time. And the response was to make masks, which they are creating with their durable, washable thread.




What has been fun to hear about is all the small local businesses throughout the country doing their part in their communities. There are several responding to the Coronavirus Pandemic in big ways. A studio making leather goods in Cleveland, Ohio and a denim workshop in Raleigh, North Carolina is just to name a couple.



A design and production house based out of Cleveland, Ohio, with a focus on fine leather bags and other accessories has partnered with University Hospital in Cleveland for a great case. Fount was there to answer when the hospital asked for help in finding volunteers to make masks. The brand handed out supplies to volunteers, as well as made several masks themselves. The goal was to sew 100,000 masks for the hospital personnel. Fount also raffled off some of their bags in order to raise money for local charities in need during this time.


Raleigh Denim Workshop

The North Carolina-based denim brand has focused solely on relief efforts for the community during this time. It all began with mask making and then asking the community who was in need of them the most. This led to the masks being sold out in rapid timing. For every mask sold, Raleigh Denim donated two masks to people in need. By selecting Donation-Only on the website, the team will donate 3 masks to health and grocery workers. Be sure to follow along this amazing process by following the brand on Instagram!


+ Words: Megan Sauers

Megan Sauers is a freelance writer with a growing appreciation for sustainable ways of living. She worked in the fashion industry straight out of college, where she learned how much of a need there is for sustainable clothing creation and consumption. She hopes to raise awareness of this as well as inspire others by how cool slow fashion is!  

Instagram: @megansauers