The First Digital Green Carpet Fashion Award Ceremony



The Green Carpet Fashion Awards ceremony has been held annually at La Scala Theatre in Milan since it was established in 2017, this year it was digital for the first time. 


This celebration is so unique and paramount to the sustainable fashion industry as it considers both the handprint of fashion, the human capital involved, as well as the footprint, the environmental impact caused by fashion. The outfits chosen at this ceremony are just as imperative as any other. Each attendee wears their choice of sustainable dress; a pre-worn beloved piece, authentic vintage, reworked or reclaimed. There were 5 awards given to individuals and companies that have played an active role in positively developing the fashion industry this year. Each winner was given the GCFA statuette of a woman, designed by Chopard, made from Fairmined-certified ethical gold.



Zendaya was the well deserving winner of the The GCFA Visionary Award. The 24-year-old American Actress is a true advocate for developing the fashion industry into an honest reflection of our society today. She said “Throughout my career I’ve had the privilege of being able to showcase other and different types of beauties... I hope to continue to be able to do that until this industry really does reflect the beauty that I get to see every day.” Being a woman so intensely in the public with such a great social following, she is celebrated as one of few to use their platform of influence to really promote issues surrounding sustainability, equality and diversity.



The GCFA Best Independent Designer Award went to Sindiso Khumalo. Sindiso Khumalo is a luxury textile designer who tells stories about her African heritage through design. Her pieces feature beautiful patterns and prints made from hand drawn water colour illustrations. Her commitment to sustainability is shown not only through her handwoven textiles but also with the speeches she has given at the United Nations and the work done with the International Trade Centre Ethical Fashion Initiative.



The CNMI Responsible Disruption Award was introduced by Iman “The award celebrates disruptive forces and those who courageously make the impossible, possible.” The 2020 winner was Progetto Quid, an ethical and sustainable fashion brand producing collections made from recovered end-of-line fabric that would otherwise be discarded by renowned fashion brands. What’s more is that 70% of employees at Progetto Quid are vulnerable woman who can begin to find a new life with this opportunity.



The winner of the The GCFA North Star Award was The United Nations for the 17 Sustainable Development Goals developed. The SDG’s were established as a vision for the global business community, the UN describes them as “the blueprint to achieve a better and more sustainable future for all.”



Thousands of Artisans from Italy were celebrated this year, with The GCFA Art Of Craftsmanship Award presented to them all. The practise of Italian Craftsmanship is what’s exceptional, the time and care given to each design. This honours what the Green Carpet Fashion Awards stand for: the importance of the handprint of fashion.


   +  Words: Cerys Matthews, Luxiders Magazine Editor