Valentino Bans Fur And Eliminates Sub Brand

 

 

The Italian luxury house will be focused on its main brand from 2024 and will become fur – free starting 2022.

 

 
 

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Valentino luxury group announced on Tuesday it would stop using fur on their garments from next year on. This is the first step to the brand’s positioning redesign to make it Italy’s leading “Maison the Couture.” The latest collection to include fur will be the fall 2021 / 2022 season.

It’s the Italian house’s latest move since Jacopo Venturini joined the company as chief executive last year. “The fur-free concept is perfectly aligned with the values of our company. We are rapidly advancing in the search for different materials and with a view to a greater attention to the environment for the collections of the upcoming years,” states.

 

 +  Words: Ane Briones, Luxiders Magazine 

Journalism graduate | Basque Country based writer

IG: @anebriones