Versace says Fur is Over
Versace will no longer use real animal fur in any of the designs of its collections. Donatella Versace communicated this week she has made the decision to drop fur from her family label’s collections.
Versace has been synonymous with animal skins for decades. This week, Donatella Versace, creative director of the luxury brand, has communicated, they will stop using fur in its collections. In an interview for The Economist's 1843 magazine, the designer stated that she would no longer use real animal fur in any of her designs. "Fur? I’m out of that" - she said - "I don’t want to kill animals to make fashion. It doesn’t feel right". This decision marks a pivotal point in efforts to end the use of fur.
Versace has finally realized that it’s unconscionable to cage, bludgeon, electrocute, and skin animals for fur. With this decition, She joins a long list of top designers in eschewing animal fur for luxe, cruelty-free faux materials, including Stella McCartney, Michael Kors, Gucci, Givenchy, BCBG, and, just this week, Furla.
