Renown designer and climate activist Vivienne Westwood has launched SWITCH, a campaign in collaboration with WePresent and Serpentine Galleries. SWITCH is Westwood’s reiteration of Fashion Switch to Green, a campaign launched in 2017 that asked the fashion community to transition to clean energy. This time, SWITCH calls all industries to join efforts and act for the climate.
Westwood, who has tirelessly been active in raising awareness on environmental issues, offers new hand-drawn slogans, cards and posters that carry powerful mantras to act collectively for climate justice. Some read “What’s good for the planet is good for the economy” and “Uninhabitable land.”
This collaboration aims at raising fundings that will be sent to Cool Earth, a non-profit organisation working with rainforest communities to stop deforestation and climate change. Donations can be done via WePresent, WeTransfer’s editorial platform. WePresent nowadays documents the behind-the-scenes of Serpentine’s multi-year environmental programme Back to Earth, where artists, architects, scientists, poets, and thinkers from all fields propose initiatives responding to the environmental crisis.
*All images via WePresent
+ Words: Alejandra Espinosa, Luxiders Magazine Editor
Liberal Arts graduate | Berlin-based writer
Connect with her on LinkedIn or Instagram (@sincosmostura)