Conscious Boutique is MOMAD’s bet on more ethical and sustainable fashion
MOMAD is launching an important new feature for this edition: La Boutique Consciente (Conscious Boutique). This innovative area, created with Luxiders Magazine, will offer a carefully curated selection of the best eco-responsible garments and products presented by brands exhibiting at the trade fair, inviting buyers to discover purely sustainable pieces.
La Boutique Consciente (Conscious Boutique) will be located in the central aisle of MOMAD and will serve as an inspiration gallery. Visitors can explore fashion garments, footwear, and accessories selected from participating exhibitors at the trade fair, based on eco-responsible criteria. These criteria include Circular Innovation, featuring pieces created using upcycling or recycled techniques that minimise environmental impact; Transparency and Ethics, for brands committed to fair practices in all stages of production; Natural Materials, showcasing clothing and accessories made from organic and biodegradable fibres; High-Level Craftsmanship, displaying products that celebrate artisans’ skills and handiwork with respect for the environment; and Positive Social Impact, for initiatives aimed at improving working conditions and supporting local communities.
An educational and motivational experience
Each piece in the La Boutique Consciente (Conscious Boutique) will be accompanied by detailed information about the product and the efforts made to reduce its ecological footprint. This initiative aims not only to showcase collections but also to motivate and educate visitors about the positive impact they can have by choosing responsible products. Additionally, visitors will be able to explore the full collections at the participating brands’ stands and learn more about their stories and processes, deepening their understanding of each brand’s commitment to sustainability.
More than ten brands will participate in this area, reinforcing the strong commitment of this major trade fair to promoting international connections and supporting the national industry. It will be a place where creativity, commerce, and the forefront of fashion and lifestyle converge, with brands such as Alba Conde, Brax Feel Good, Faride, Ikikiz, Ildhorit, Innbamboo The Original, Marae, Monika Maxim, Nice Hand, Perpetummobile, Saint James, Sanvin, Tartaruga, Vanó Studio, and Zahati, among others.
MOMAD will be held to coincide with the Intergift, Bisutex and Madridjoya trade fairs, establishing it as a great meeting point for the lifestyle sector. The Salón Internacional de Moda, Calzado y Accesorios (International Fashion, Footwear and Accessories Trade Show) will be open from 10.00 am to 19.00 pm on 7 and 8 February in Hall 8 at IFEMA MADRID and from 10.00 to 16.00 pm on 9 February.
