“La Boutique Consciente” by Momad Catched The Attention Of Fashion Buyers Activating A More Sustainable Business
The new initiative, created by Luxiders Magazine for Momad, showcased a selection of the most eco-responsible garments from 300 brands participating in the event, offering a unique gallery for buyers and visitors to discover and explore the fashion that will shape the future of the industry. The idea attracted the attention of foreign fashion stores that visited the participants in their booth.
The latest edition of MOMAD closed its doors, proving its ability to attract buyers, distributors, and designers from around the world, fostering trade exchanges and creating new business opportunities. Professional visitors from over 55 countries visited the show, reaffirming MOMAD as a crucial trade show for the internationalization and growth of the industry. This success was driven by the presence of 300 brands across various sectors, including sustainable fashion. “La Boutique Consciente” (The Conscious Boutique), a dedicated space for sustainable fashion, was one of the highlights, bringing together designers and brands committed to ethical production and a positive environmental impact. Participating brands included Alba Conde, Brax Feel Good, Faride, Ikikiz, Ildhorit, Innbamboo The Original, Marae, Monika Maxim, Nice Hand, Perpetummobile, Saint James, Sanvin, Tartaruga, Vanó Studio, and Zahati.
Julia González, the director of MOMAD, emphasized that “in a challenging period for this sector, MOMAD continues to evolve and adapt to its needs. We have also seen that the trade show remains a key meeting point for national products and that international participation is growing, along with a strong interest in sustainable fashion, encouraging us to continue supporting these pillars in the future.”
15 brands transitioning to sustainability or fully sustainable
Saint James
Based in Normandy, France, Saint James produces garments using natural fibers, primarily wool, but also cotton, linen, and hemp. The entire wool garment manufacturing process, from weaving to finishing, is carried out locally. The traceability of all products is accessible online via QR codes. The brand recycles 96% of its production waste and offers a repair service to extend the lifespan of its garments. Additionally, it promotes workplace integration for people with disabilities. Recognized as a “Living Heritage Company” by the French government, Saint James exemplifies how fashion can preserve traditions, pass down craftsmanship across generations, protect the environment, and create positive social impact. At La Boutique Consciente, Sant James featured two garments: the Matelot Sweater and the Galion Coat. The Matelot Sweater is made of 100% pure virgin wool, spun in Europe, with materials with OEKO-TEX Standard 100, Woolmark, Mulesing-Free Certifications, all France (knitted, cut, and sewn in Saint-James). The Galion Coat is made from 100% merino wool (70% pure virgin wool and 30% recycled wool), spun in France. It has GOTS-certified virgin wool and GRS-certified recycled wool, Mulesing-Free; and it is 100% made in: France (spun and woven in Mazamet, cut and sewn in Ifs).
Brax
Brax is committed to sustainable products that blend style, social responsibility, and environmental protection. Its garments are made from sustainable materials and eco-friendly processes, supported by recognized standards and certifications. Since 2019, Brax has been a member of amfori BSCI, working to reduce the environmental impact of its supply chain, particularly in chemical-intensive processes. This also ensures social due diligence across all production facilities collaborating with Brax. Furthermore, the brand promotes transparency, partner training, and the adoption of eco-friendly alternatives in materials and processes. Through this strategy, Brax aims to conserve natural resources, protect people, and raise awareness about sustainability in fashion. The company presented the Re Live Circular Denim for men, made in Marocco of 67% organic cotton, 31% recycled cotton and 2% elastane, produced by the Spanish company Tejidos Royo. The Material Certification is “Cotton made in Africa”.
Sanvin
Sanvin is a brand that merges traditional craftsmanship with ethical and environmental values. Each pair of shoes is meticulously handcrafted by skilled artisans using locally sourced leather from Padrón and Villarramiel, certified by the Leather Working Group (LWG). This commitment ensures sustainable processes, such as vegetable tanning, which is environmentally friendly and free from harmful chemicals. At “La Boutique Consciente”, Sanvin presented the Laura Loafer, made of 100% locally sourced leather, 100% vegetable-tanned, with Leather Working Group (LWG) certification. Sanvin makes all their shoes in their artisan workshops in Spain.
Ikikiz
Ikikiz is a unique brand that combines elegance and sustainability for conscious customers. Its main products include kimonos, pants, blouses, dresses, and kaftans, crafted from fabrics such as linen, organic cotton, hemp, Tencel, and 100% recycled materials, promoting environmentally friendly Resort Collections. Most of its garments are one-size, thoughtfully designed to suit various body types. The brand presented a total look 100% made in Turkey composed by the Saga Kimono, 85% cotton, 15% linen with a hand-stamped print by a skilled artisan using the ancient woodblock printing technique.; the Natural Triangle Bralette and Black Palazzo Pants, 85% cotton, 15% linen. All garments are GOTS and Ekoteks (official Turkish certification, equivalent to OEKO-TEX) certified.
PERPETUM MOBILE
Perpetum Mobile is a socially responsible sustainable fashion brand that designs and creates garments and accessories using natural fibers such as cotton, wool, and linen, as well as repurposing fabrics with a history. All its collections are produced with local suppliers and workshops in Bilbao, Spain, promoting fair employment and reducing environmental impact. They presented a total look composed by the Miu Coat, 95% cotton, 5% nettle; OEKO-TEX certified, the Milan Blouse, 100% GOTS certified organic cotton; and the Biblos Skirt-Pants, 100% GOTS certified cotton poplin.
TARTARUGA
Tartaruga represents the perfect balance between sustainability and a relaxed yet sophisticated style with a bohemian essence. Designed in Spain and produced in Portugal, the brand is committed to responsible materials, natural dyes, and traditional processes that honor slow fashion. With over 16 years of dedication, each garment blends vibrant colors, textures, and artisanal knotting techniques, evoking the freedom of the beach club lifestyle, the freshness of a California summer, and the harmony of a zen mood. A collection that guarantees quality, durability, and respect for the environment. They presented the Mariposa Sweatshirt, 100% Cotton with GOTS, OCS, RCS, and OEKO-TEX Standard 100 Class 1 certifications. It is Hand Tie-Dyed with vegetable dyes. The brand also presented the Relax Pants, 100% Cotton with GOTS, OCS, RCS, and OEKO-TEX Standard 100 Class 1 certifications. Both garments are made in Guimarães and Barcelos, in Portugal.
INNBAMBOO THE ORIGINAL
Innbamboo is an Italian brand that merges art, nature, and sustainability in every creation. Since 2013, it has focused on eco-friendly materials like bamboo, linen, hemp, and regenerated fibers such as recycled cashmere, offering high-quality products that are hypoallergenic, antibacterial, and breathable. Its 100% Made in Italy production combines Tuscan artisanal tradition with sustainable innovation, bringing to life accessories like its iconic Foulard Bamboo®. In this edition, the brand presents a clothing collection made from bamboo and regenerated cashmere for the upcoming winter. At “La Boutique Consciente” they presented the Scarf Degás, made of 65% Bamboo fabric and 35% Lyocell from Tencel, with OEKO-TEX Standard 100, and VeganOK certifications.
SHUIA SHUIA
Shuia Shuia fuses Moroccan craftsmanship with Spanish design, creating sustainable babouches, sandals, mules, and clogs. Each piece is unique, crafted from recycled rugs and responsible materials, without harming animals or depleting natural resources. With a spirit of exclusivity and commitment, Shuia Shuia embraces conscious luxury. They presented sandals made in Morocco from recycled leather and local straw and sandals made from discarded carpets, reinterpreted to become a chic complement to every look.
ILDHORIT
Ildhorit is a fashion brand designed and crafted in Málaga, Spain. It creates timeless garments handmade by local seamstresses, ensuring quality and sustainability in every detail. Some of its pieces use eco-responsible materials such as cotton and recycled polyester, working primarily with Spanish suppliers, as well as French and Italian ones. The outfit selected for “La Boutique Consciente” was made from 100% recycled polyester in workshops in Málaga, Spain.
ZAHATI
With over 100 years of history, Zahati is synonymous with craftsmanship and sustainability. Each piece is handcrafted by expert artisans in Alicante, Spain, using ancestral techniques. The brand is committed to natural materials such as wheat straw, carefully selected from local crops, and cotton accessories, ensuring responsible production with a low environmental impact. Zahati protects the craft tradition by guaranteeing fair working conditions and preserving a unique cultural legacy. All hats featured at “La Boutique Consciente” was made with 100% local straw in artisan workshops in Alicante, Spain.
ALBA CONDE
Alba Conde has integrated ethical and eco-responsible values at the core of its philosophy. The brand increasingly uses sustainable fabrics and promotes responsible production processes that minimize environmental impact. 85% of Alba Conde’s collections are manufactured in La Coruña, Spain, while the remaining 15% (t-shirts and denim) are produced in Portugal, ensuring fair working conditions and reducing the carbon footprint. At “La Boutique Consciente” they presented the Bandera Blouse, 100% Tencel with certifications TUV Austria, OEKO-TEX Standard 100, and GOTS; and the Pizarro Jeans, 78% Oeko-Tex,, Reach Cotton and 2% Elastane. They are made in North Portugal.
MARAE
Marae is a Spanish brand with over 45 years of tradition in the artisanal production of high-quality boiled wool garments. All pieces are crafted in their own facilities in Zamora, Spain, ensuring meticulous control at every stage of production, from weaving to finishing. The company never uses fur or animal hair in its products, committing to sustainability and animal welfare. At “La Boutique Consciente”, they featured the Marae Wool Jacket, made with 100% Merino Wool and with Bluesign, OEKO-TEX Standard 100, Mulesing free as material certifications.
FARIDE
Faride is a Colombian fashion house with 60 years of tradition. Far from mass production, it creates pieces in limited quantities in local workshops, ensuring quality and social responsibility. Over 70% of its collections are made with pure linen, along with 100% cotton and biodegradable fabrics. Its eco-friendly denim reduces environmental impact through processes that minimize CO₂ emissions and optimize water use. Additionally, the brand uses seed paper tags that are biodegradable and plantable, reducing waste and promoting environmental regeneration. At La Boutique Consciente they featured an denim outfit composed by Top and Pants 97% Eco Denim and 3% Spandex. They have Eco Cycle Recycle by BCI Certification.
NICE HAND
Nice Hand is a women’s fashion brand founded by a mother and daughter. The brand is committed to using certified fabrics such as Lenzing Ecovero, recycled polyester, and deadstock materials. Crafted in local workshops in Spain, their collections ensure fair wages, decent working conditions, and responsible production, avoiding overproduction. The Natalie Blouse and Chloe Skirt featured at La Boutique Consciente were made from 100% eco-friendly viscose Lenzing™ Ecovero™ with Certification EU Ecolabel.
VANO STUDIO
Vanó Studio is committed to responsible fashion. Each garment is handcrafted in a local workshop in Madrid, ensuring ethical production and fair working conditions. Their fabrics come from suppliers in Catalonia, Bilbao, and Madrid, and the brand selects sustainable materials such as viscose, recycled cotton, linen, and recycled polyester. The total look featured at La Boutique Consciente is made from 100% eco-friendly viscose Lenzing™ Ecovero™ with certification EU Ecolabel.
MONIKA MAXIM
Monika Maxim is an Adlib fashion designer who entrusts all her creations to a single fabric: cotonet, a rustic cotton with a unique artisanal process that forms part of Ibiza’s textile heritage but is at risk of disappearing. Through her work, the designer rescues and keeps it alive. Each garment is handmade and then subjected to a special wash to achieve its characteristic pure white, causing shrinkage of up to two sizes, representing a true design challenge. This meticulous process results in exceptional pieces, enhanced with volume, lace, bobbin lace, and crochet, blending tradition and sophistication in every creation. Everything is crafted by hand in her own workshop in Ibiza. The dress featured at La Boutique Consciente was one of the highlights of the exhibition. Made from Cotonet cotton, is part of the heritage of Ibiza’s fashion World.
CALMAS BY PAZ MAS
Calmas By Paz Mas is a brand of handmade bags, baskets, and totes, where each piece is unique. Founded in 2020 by Paz Mas, this brand merges traditional craftsmanship with sophisticated details, personalizing each design with high-quality materials such as feathers, fringes, gemstones, and ribbons. Based in Tenerife, Calmas By Paz Mas is now expanding its business with the creation of organic cotton shawls, entirely handmade in its own workshop. The shall featured at La Boutique Consciente, 98% cotton 2% polyester, was made by hand during one week by the owner of the brand.
