Safari, Slowed Down: How J² Safaris Is Redefining the Future of African Travel
Discover a new way to experience Africa with J² Safaris. Immersive, slow luxury safaris across Kenya and Tanzania designed for depth, connection, and meaning.
For decades, the African safari has been framed as a pursuit of sightings. Faster transfers, fuller itineraries, more boxes ticked before sunset. Somewhere along the way, stillness was lost.
A new generation of travellers is quietly pushing back. They are less interested in accumulation and more drawn to presence. This shift is where J² Safaris begins. Born from years spent on the ground in Africa, J² Safaris was created as a response to a luxury safari model that has become increasingly rushed and transactional. Instead of moving guests quickly from camp to camp, each journey is deliberately paced and meticulously orchestrated around how a place is best felt rather than how much can be covered.
This is safari as experience design. Days unfold with intention. A sighting is not interrupted. A landscape is allowed to breathe. Time becomes part of the luxury.
An Immersive Return to Africa’s Rhythms
J² Safaris has officially launched its fully designed and curated expedition offerings across Kenya, Tanzania, and other iconic destinations in East Africa. These journeys are crafted to balance adventure with comfort, intimacy, and long lasting personal impact. Rather than overwhelming travellers with constant movement, J² Safaris creates space for genuine connection to wildlife, nature, and cultural heritage.
At the heart of the brand lies a simple belief. Travel does not just show us places. It reshapes how we see ourselves and the world around us.
Each safari is built as a seamless narrative. Thoughtful, personal, and elevated, without losing touch with authenticity. The aim is not spectacle for spectacle’s sake, but experiences that resonate long after the journey ends.
Each safari is built as a seamless narrative. Thoughtful, personal, and elevated, without losing touch with authenticity.
Designed With Care, Grounded in Place
J² Safaris works closely with local partners, expert safari guides, and conservation minded hosts. Every itinerary reflects a commitment to depth, responsibility, and regional knowledge. This collaborative approach ensures that each journey feels rooted rather than imposed. Wildlife encounters are respectful. Cultural experiences are meaningful. Comfort is present but never intrusive.
As co founders Kathy M. Eid and Guy Millo explain, a safari should never feel like a checklist. It should feel like an unfolding story, one that invites travellers to witness Africa’s celebrated landscapes and wildlife with perspective and presence.
J² Safaris is made for travellers seeking a deeper, more conscious way to explore Africa. The future of safari has already begun.
Safari Experiences for Every Kind of Traveller
J² Safaris offers a carefully structured range of safari styles, designed to adapt to different rhythms, interests, and group sizes.
- Signature Safaris: Multi day itineraries that weave together wildlife encounters, cultural depth, and scenic exploration.
- Just Us: Private VIP journeys created for individual travellers or small groups seeking complete discretion and flexibility.
- Totally Custom: Fully bespoke safaris designed around personal interests, travel pace, and timing.
- Group Adventure and Incentive Travel: Meaningful shared journeys for larger groups or corporate retreats that value connection over convention.
Every detail is curated in advance. Accommodation, regional flights, expert local guides, luxury vehicles, and refined food and drink are all seamlessly integrated. Guests are free to focus entirely on discovery.
To complement the experience, guests have access to the J² App, available on the App Store and Google Play. The app provides pre departure guidance, travel resources, and itinerary details, supporting travellers from planning through to their return home. The technology remains discreet, designed to enhance confidence and ease without interrupting immersion.
The J² App provides pre departure guidance, travel resources, and itinerary details, supporting travellers from planning through to their return home.
The People Behind the Philosophy
Guy Millo, co founder and co CEO of J² Safaris, shapes the vision and partnerships behind the brand’s purpose driven journeys. With deep roots in experiential travel and community based programming, he designs safaris that bring together expert guiding, cultural engagement, and flawless execution. For him, travel is a catalyst for connection to place, people, and story.
Kathy M. Eid, co founder and co CEO, brings more than 15 years of experience in crafting meaningful journeys. Her career began while at university in an entry level role, where she learned the foundations of the craft and discovered a lasting passion for travel. Alongside Guy Millo, she has built J² Safaris as a company rooted in creativity, purpose, and curiosity. For her, every journey is an opportunity to better understand both the world and oneself.
In a world that moves fast, J² Safaris makes a quiet, confident choice. To slow down. To listen. To allow Africa to reveal itself on its own terms. This is not about doing less. It is about experiencing more. For travellers seeking a deeper, more conscious way to explore Africa, the future of safari has already begun.
In a world that moves fast, J² Safaris makes a quiet, confident choice. To slow down. To listen. To allow Africa to reveal itself on its own terms. This is not about doing less. It is about experiencing more.
+ All Images:
© Courtesy by J² Safaris
Every journey leaves traces. Not only in memory, but in the objects we choose to carry with us. When travel slows down, possessions become more intentional too. Pieces selected for function, longevity, and quiet beauty. Inspired by the spirit of immersive safari travel, this curated wishlist brings together essentials designed to move with you.
KAPTEN & SON BALI WALNUT TRAVEL BAG
Travel ready: Compact enough for everyday life, yet durable and spacious enough for weekend getaways.
Price: € 173 / £149.90
Shop it now: KAPTEN & SON
Discover More: @kaptenandson
VIVOBAREFOOT TRACKER LEATHER AT II SAFARI BOOT
Price: €231 / £200
Shop it now: VIVIBAREFOOT
Discover More: @vivobarefoot
THE AVANTGUARD ZINNIA TORT AVIATORS
Price: €105 / £91
Shop it now: THE AVANTGUARD
Discover More: @theavantguard
KYBELE STUDIO – SOLEIL CLAY NECKLACE IN SAND HOWLITE NECKLACE
Meet your new neutral summer essential for travel – the Soleil Clay Necklace. With sun-washed tones and soft texture, this sandy-hued howlite design blends seamlessly into golden hour moments and breezy daywear.
Price: €138 / £119
Shop it now: KYBELE STUDIO
Discover More: @kybelestudio
